Posted on 10/03/2008 4:55:36 AM PDT by abb
Total advertising revenue for the newspaper industry is expected to decline 11.5% to $40.1 billion this year, according to the Newspaper Association of America.
The organization forecast that by 2009, ad revenue declines would not be as steep -- total ad revenue is expected to drop 5.5% to $37.9 billion that year.
The loss of dollars in 2008, which if the NAA proves to be correct will be the largest decline the industry has seen since the association started tracking results 58 years ago, is due to plunges in print advertising. The forecast is in the September issue of Press Time.
But what is very troublesome is the slowdown in online ad revenue growth. The NAA estimates that in 2008, it will still be in positive territory, up a scant 1.8%. In Q2 of this year online ad revenue fell for the very first time, down 2.4%. However, the organization expects that in 2009, online ad revenue will advance 9% -- hardly close to the double-digit growth rate of 2007.
For more on the forecast check out the Fitz & Jen blog.
I only buy one when I need to do some painting or fish cleaning.
http://www.deadlinehollywooddaily.com/big-media-to-get-cut-of-bailout-cash/
Big Media To Get Cut Of Bailout Cash
http://newsosaur.blogspot.com/
Strib default: What’s next
http://online.wsj.com/article/SB122290934833096645.html
Financial Downturn Further Weakens Newspaper Publishers
I can only hope the percent is triple for the NY Times and that they are forced out of business due to loss of readership, shrinking of ad revenues and being just plain unfair and anti-American
ping
http://biz.yahoo.com/ap/081001/gannett_s_p.html?.v=1
S&P reviewing Gannett ratings for downgrade
http://spokesmanreview.com/breaking/story.asp?ID=16986
S-R to cut staff; editor resigns
Lies ! Revenue is already down about 10%. By year’s end local newspapers will be down 20% +. Christmas Season ad campaigns will not move masses people into malls anymore. Downtown areas look deserted. Empty storefronts are everywhere. Even popular Burger Kings and Wendys are going out of business.
Send the link to the NYT, WaPo.
Which is why I claim the msm is so over-the-top in the tank for osamabama. More than just the normal liberal bias, this time they have a lot riding on the presidential race. An osamabama/pelosi/reid multi-billion dollar media bailout package may be their only hope of survival going into 2009 and beyond.
http://www.medialifemagazine.com/artman2/publish/Newspapers_24/Star-Tribune_Sorry_we_re_tapped_out.asp
Star-Tribune: ‘Sorry,
we’re tapped out’
Minneapolis paper halts payment on debt obligation
Yes, EXCELLENT news on top of Sarah’s debate!
BYE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
sorry for shouting .
In all the different business I have run, I want the best for my customers. I believe that is the normal standard from most businesses. Customers succeed, you succeed!
So it appears that maybe short term the newspaper model worked, but long term it is a failure.
Note automobile companies are major ad buyers, guess you killed that customer with all the negative news about evil car companies. But what do I know, I keep confusing the concept of Newspapers and social agenda.
A very important point you make. For two years, the Drive-Bys have moved heaven and earth to manufacture a business downturn. Doom and gloom every day.
And it is quite evident the journalism “profession” is marbled through and through with Marxist thinking. Imagine business reporters and business publications that are systemically anti-business.
It is fitting they should be the hardest hit. They haven’t a clue as to how wealth is created.
I wonder how much of this drop is just because they have had to report their REAL circulation figures and not the bogus inflated numbers they were using to justify higher ad rates.
I’m sure that’s part of it. But mostly because advertisers are moving to internet advertising. Advertisers follow eyeballs. Fewer eyeballs on newspapers or television = less advertising.
Makes us look foolish proclaiming the death of the MSM... Get real... They're more brazen, more powerful, and more influential than ever... They're good for at least 10 points for ZeroH
http://www.chicagotribune.com/business/chi-fri-trb-debt-cubs-oct03,0,5375319.story
Tribune keeping ahead of massive debt load
Translation: Don’t worry about it - this will all be on next month’s credit card bill. After all, tomorrow’s another day.
He may know media, but he’s DEAD wrong on the its influence and power... DEAD wrong.
I’ve never minimized the power and influence of the Drive-By Media - it is almost more powerful collectively than the citizenry itself. And I’ve never said they’re dead. But they are dying as a result of the rise of the internet as an information distribution system.
That’s why I call it a death WATCH instead of a funeral wake. What’s debatable is the rate at which death occurs.
Look, I admire your desire to see them destroyed... I share that, more than you know... but, deathwatch is over-the-top, and nonsensical... What about “MSM Shadenfreude”?
I've been doing these threads for nearly three years now. Dinosaur Media DeathWatch™ has become recognizable I think, and most who post on these threads seem to like it. Speaking for myself, I thank you for posting and welcome your input.
But the title line stays as is.
Dinosaur Media DeathWatch bump!
They mean PAID advertising. Free advertising and product placement for the DNC has gone through the roof.
Fair enough, your thread
One thing I’ve tried to do on these threads is concentrate on the business of the media - advertising, revenues, costs, and how they make (or lose) money - the dollars and cents. We here a FRee Republic know about the inherent bias of the media - anyone who can’t see that isn’t smart enough to join a FR debate thread.
And I think railing at CBSNBCABCNYTimesLATimes about their bias via letters to the editor, emails, phone calls, etc. is just so much baying at the moon. It does no good at all, in my opinion. They seem to keep doing it no matter how many times they’re caught red-handed. I’ve been a news junkie for nearly fifty years and nothing has changed.
If the Drive-By Media axis is to be dismantled, it will be via good-old capitalism. If they no longer makes money, they’ll disappear. And that seems to be happening and it looks to be a secular change rather than a temporary downturn.
That’s my focus and why I think it important.
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=91910
ABC’s 3 Big Dramas Fail To Ignite
http://www.observer.com/2008/media/new-yorks-sulzberger-profile-will-publish-monday
New York’s Sulzberger Profile Will Be Published on Monday
One other point I should make.
Unless and until this axis of the Drive-By Media is broken, we conservatives will be fighting two against one. The liberal Democrats and the Media are one and the same. They always have been. It is beyond my comprehension how the Republicans cannot see this and refuse to fight it - that strategy is beyond dumb.
It has often been said that the media is the public relations wing of the Democrat party. I think it’s the other way around. The Democrat party is the political arm of the Media axis. We could vote out every Democrat in office tomorrow, but the media would hatch out a new flock the next day.
The breeding ground is the Media/University/Think Tank axis. That is where us conservatives should concentrate our fight.
All just my opinion, of course.
My sixth grade teacher used a rule-of-thumb that 1/3 of colonists supported the American Revolution, 1/3 remained apathetic, while the remaining 1/3, the Loyalists, actively opposed the revolution. IMHO defeated Loyalists continually brooded over their defeat, passing down anti-American DNA to mass media bootlickers.
You may be on to something there. It all may be genetic.
My antipathy towards 'authority' seems to be inbred into me. My mom was like that, too. I've had that trait all my life.
Conversely, we could easily pick any number of modern-day 'journalists' and imagine them working cheerfully for the old Soviet state newspaper "Pravda" forty years ago.
You made your points, and made them well. Thank you
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