Christine Craft was a host on KSAC 1240AM's Talk City local radio show, "The Power Hour" from 2005-07. She is now a regular fill-in on San Francisco's KGO.
Posted on 05/11/2008 1:38:17 PM PDT by SmithL
There's a mournful hush in Sacramento these days, the empty sound of an entire political viewpoint quieted. More than 32,000 weekly listeners who once tuned to KSAC (1240 AM) to hear partisan Democrats beat up on President George W. Bush, now hear only Christian hip-hop.
There's nothing wrong with Christian hip-hop; it's a great outlet for artists breaking out of the gansta rap mold. But there are six other commercial radio stations licensed in the Sacramento area programming the Christian message. In the political realm, three local radio stations program 264 hours of partisan Republican radio talkers beating up on Democrats every week. Now, zero stations program any Democratic view whatsoever: 264-0.
This follows the national trend revealed in the 2007 Free Press and Center for American Progress study, "The Structural Imbalance of Political Talk Radio." Nationally, 90 percent of commercial talk radio is conservative; only 10 percent is liberal. (This study does not include Public Radio, which by statute is required to provide differing points of view. One is as likely to hear a Republican's views as a Democrat's. And NPR hosts don't beat up on anybody.)
KSAC shared another characteristic with other liberal radio stations: It had a tiny, 1,000-watt transmitter. Tough for a little station that barely reached Sacramento's suburbs to compete with 50,000 watt giant KFBK, whose signal stretches from Chico to Modesto, from Reno to that little town of San Francisco. Despite KFBK reaching millions more potential listeners, KSAC mustered an audience nearly 20 percent that of KFBK's. (Its ratings were double local conservative station KTKZ, which has a 5,000-watt transmitter.) And Arbitron showed the progressive station's audience was steadily growing. KSAC was the little station that could.
Until it couldn't.
It wasn't that Talk City didn't have listeners, it's that it didn't have advertisers.
(Excerpt) Read more at sacbee.com ...
(This study does not include Public Radio, which by statute is required to provide differing points of view. One is as likely to hear a Republican's views as a Democrat's. And NPR hosts don't beat up on anybody.)Sure, OK, whatever, . . .
OH my—liberals own all of the government subsidized airways and they still complain. One can only assume that Ms. Wilson has never heard of NPR.
BTW, one of the reasons for advertisers to steer clear of progressive talk is very simple ~ no one ever asks them to advertise there.
Most of your advertisers have absolutely no idea what the so-called "progressives" are going to talk about, but Fur Shur, they know that "progressives" eat, drive cars, buy clothes, have roof gutters, and all sorts of things that normal people have.
I suspect that deep down in side the "progressives" are ashamed of the shallowness of the shows they put on.
So, maybe just maybe the whinny broad is stupid too.
Alright, so that's a given as she's a sniveling domocRAT.
They aren't. Err America took public donations. And there are lots of liberal corporations out there.
Network TV has historically been very liberal. Why aren't they campaigning for more conservative news networks?
There fixed it for little Susie Wilson.
If whining liberal radio was not a financial sinkhole, it would be able to survive on its own.
They should have put the show on starting about 3AM when all the SF liberals are up. See...most of them don't get up until 3 or 4 PM...enough time to get to the welfare office before it closes. Then they can go to the Cash Express...cash their welfare check, then go Starbucks for a late'..then hit the clubs until they close.
While they are on the way home is when they could listen to "progressive" radio.
Yep...timing is everything.
The causality here is reversed. Advertisers follow the listeners, and liberal radio has a poor record of getting people to listen. (Hmmm...what kind of subliminal message does that send?) This whole argument of the Fairness Doctrine doesn't apply to free market products. It was meant to apply as an offset to Presidential press conferences and the like, to give the opposition a fair shot at the media to get their message out. That still is applied today.
The fact that liberal radio is a failure is an interesting subject for which I have not seen any cogent or reasoned argument. However, shutting down conservative radio because a liberal agenda can't compete on the radio is plain stupid. Expect the libs to work hard to get conservative talk radio shut down using the Fairness Doctrine when it is competition that kills the libs, not fairness.
A Moron Named Sue
How many times do we have to read this story? Same story...different byline.
And the facts never change...they own all the other outlets...but they won’t be happy until they wipe out these beacons of truth.
It never fails to amaze me how much the left whines when it comes to our right to freedom of speech.
I remember the Serbia/Kosovo bombings as Clinton’s “wagging the dog” situation, not bin Laden.
I’m guessing business owners weren’t among KSAC’s listeners.
Sue Moron is the reason Progressive Radio has failed except where it can scam taxpayer $$...how dumb do you have to be to be a progressive/socialist/fascist?
Hey li’l suzy, fed rules BS. Folks just don’t want to listen to your nonsence. Of course you know that, htat’s why you want to force the replacement of what folks like to listen to, with what they don’t.
The telling point is that they couldn’t get any advertisers as the only lib station, but their former station now seems to do all right competing with FIVE other stations with the same format. Hmmm. Who’s got the better business manager?
In the early 1980s, Christine Craft was a KC news anchor who won a half million dollar judgment after being demoted because of her age and her looks.
yep, I would go crazy if I had to listen to a left radio talk show.
Any lefty with half a brain will tire of that crap and all other brainwashed, toke using, couch potato, beach bum, clown, just go with the flow. LOL
I forgot all the dense nitwits that think they’ll get something for nothing.
When businesses leave here for good, and we’re under UN rule, the world as we know it.....
“This study does not include Public Radio”
That is a mighty big footnote right there, Dishonest Sue.
...whereas KFSO recently canned Melanie Morgan *despite* her advertisers, audience and looks.
But leftists are not willing to get into reasoned arguments with conservatives. So all Air America had to listen to were Randi Rhodes monologues. I tried listening for a while, mainly to gain perspective on Leftist viewpoints. But Randi was just hard to take for more than 10 minutes at a time
Now. Hardly.
I have a MP3 player. I download lectures on economics, history, classical books for free and listen to them instead.
I even had satellite radio and canceled that.
I've read that Radio is under the same pressures as Newspapers.
My favorite quote of the story:
“Why would advertisers steer clear of progressive talk? Chris Jones, managing editor of the blog “the Hot Points,” writes: “What respectable business is going to send millions of dollars in ad revenue to people who bash the president, the country and the war on a constant basis? Not only that, but liberals never miss an opportunity to bash corporations as evil and crooked. Why the hell would big business support the enemy?”
Almost everyone that listens to talk radio would. The leftists aren't into thinking and listen to music and the intermittent ravings of a disk jocky. Folks that listen to talk radio are more, or less thinkers, and as such listen to more, or less logical and truthful dialoges. Forcing the replacement of logical and truthful airings with leftist rubbish would have the same effect as shutting down the stations altogether. That's what was observed in the Air America program and other leftist programs.
this piece ought to be entitled, “Teacher, Rush Limbaugh is Mean To Us, Part 1”
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