Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

'Compass' was not golden in opening week at box office
Midland Daily News ^ | 12/16/2007 | John Telfer

Posted on 12/17/2007 5:56:14 PM PST by rhema

Well before "The Golden Compass" opened last weekend, e-mails were circulating throughout the country warning people that this film could cause children to become fascinated with atheist Philip Pullman's "His Dark Materials" trilogy.

"The Golden Compass" is the first book of that series. The e-mails stated that the movie was toned down from the book series, which in the last book ends with the children killing God. The fear was that innocent children would see the film and want to know more about the book series behind it.

The movie industry has experienced these kinds of grass-roots attacks on questionable films in the past and they have had little effect. The Da Vinci Code, a film that did not fare well with critics or fans in terms of reviews, still made a boatload of money. So the producers of "The Golden Compass likely went into last weekend's opening feeling fairly optimistic.

Today, they are no doubt disappointed.

"The Golden Compass" didn't bomb at the box office, but it was not a blockbuster either. It netted a modest $26.1 million in its opening weekend, but the studio that produced the movie was hoping for at least $30 to $40 million. That's because it was not cheap to make; estimates are in the $180 million to $200 million range.

What happened? A New Line Cinema spokesperson conceded to USA Today in an article on the paper's website that the religious controversy might have had an effect. But it was a reluctant concession. Likewise was the word from a film editor with "The Hollywood Reporter," who said though church opposition can't be discounted, "to claim it's a victim of religious controversy, there's no real evidence of that, at least not at this point." He went on to say people might be getting tired of fantasy films in general and that caused the poor showing.

I have a different theory. First, "The Golden Compass" is being portrayed as a family film, yet it carries a PG-13 rating which is not family friendly. Second, the studio had the audacity to schedule its opening for the same weekend as "The Chronicles of Narnia" opened two years ago. "Narnia" was an appropriate holiday film, being based on the popular children's book series by C.S. Lewis and having a Christian theme and message. "Compass" is seen as the antithesis of "Narnia" and no doubt was a turn off for many Christian families.

"Narnia" opened with a $65.6 million weekend, nearly $40 million more than "Compass." That should speak volumes to those at New LIne Cinema. So should the current performance of the family-friendly "Enchanted," which is turning into box office gold for Disney. The PG-rated film earned $83.9 million in its first two weeks. That's right, $83.9 million.

I think there is plenty of evidence that "Compass" is being hurt by the fact that many families don't want to see it for religious reasons. If a sequel of "Narnia" had opened last weekend, I bet it would have netted at least $30-$40 million, probably more. The genre of the fantasy film is not the problem; people are upset with the basis for "Compass" and its rating. That's something film studios can go to the bank on.


TOPICS: Culture/Society; Editorial
KEYWORDS: evangelicalatheists; goldencompass; media
Navigation: use the links below to view more comments.
first 1-5051-52 next last

1 posted on 12/17/2007 5:56:15 PM PST by rhema
[ Post Reply | Private Reply | View Replies]

To: rhema

People not interested in fantasy?

How the Will Smith sci-fi film doing?


2 posted on 12/17/2007 5:59:24 PM PST by BenLurkin
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin

It made $77,211,321.


3 posted on 12/17/2007 6:07:55 PM PST by I Drive Too Fast
[ Post Reply | Private Reply | To 2 | View Replies]

To: rhema; BenLurkin

I work at toyrus part time (seasonal) and the Golden Compas toys (thank God) because I wouldn’t touch one if they asked me, aren’t flying off the shelves (most..nearly all) are just sitting there since a week before the movie hit theatres~!


4 posted on 12/17/2007 6:08:25 PM PST by JSDude1 (When a liberal represents the Presidential Nominee for the Republicans; THEY'RE TOAST)
[ Post Reply | Private Reply | To 1 | View Replies]

To: JSDude1
I’ve had customers thank us for NOT getting the movie in our theater.
5 posted on 12/17/2007 6:27:53 PM PST by GAB-1955 (Kicking and Screaming into the Kingdom of Heaven.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: rhema

My kids love the fantasy film genre. They would have been begging to go see a sequel to Narnia or a LOTR type movie, if one was being released. They heard about ‘Golden Compass’ and said, “No thanks”.


6 posted on 12/17/2007 6:33:39 PM PST by EricT. (The tree of liberty needs to be watered...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema
There seems to be a lot of jabs at Christianity in the movies.

1) Transformers:

A very unappealing FBI agent is shown wearing a cross around his neck. Was this necessary.

2) Happy Feet

Many very unappealing characters are portrayed as if they were preachers. Also, the characters find an ugly abandoned work station that is littered with trash in Antarctica. Of course the very first image is of a church.

3) The new Adam Sandler film portrays Christians in a very negative manner.

7 posted on 12/17/2007 6:35:45 PM PST by wintertime (Good ideas win! Why? Because people are not stupid.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema
I think perhaps “atheist Philip Pullman’s “His Dark Materials trilogy” may have faired better if anyone else had ever heard of him, and were interested in his writings, beyond other atheists...

“Narnia” “Lord of the Rings” and “Harry Potter” are all wildly successful because the books were well written,appealed to adults and children, and have a succinct moral - namely that good ultimately always triumphs over evil.

I’ve not read any of Philip Pullman’s works.Is he a new author?
Is he darker than Tanith Lee, Anne Rice, Piers Anthony, and/or Stephen King’s Gunslinger series?
(none of the above works would lucratively survive adaptation to the big screen)
Just asking, because I read the phone book if no other new printed matter is available to me, and as I regularly make use of public libraries, bookstores, and garage sales, it is rare for me not to at least recognize an important authors name, whose works I have not yet read...

8 posted on 12/17/2007 6:40:16 PM PST by sarasmom
[ Post Reply | Private Reply | To 1 | View Replies]

To: sarasmom
“Narnia” “Lord of the Rings” and “Harry Potter” are all wildly successful because the books were well written, appealed to adults and children, and have a succinct moral - namely that good ultimately always triumphs over evil.

Spot on! Fantasy is still strong in demand, but I think your average fantasy reader is looking for strong moral values and happy endings.

9 posted on 12/17/2007 7:09:17 PM PST by Marak
[ Post Reply | Private Reply | To 8 | View Replies]

To: BenLurkin
Although, "I Am Legend" wasn't promoted in any way as a religious film, it definitely had a Christian message. Besides the obvious references to God in the film, you had the symbolism of one laying down his life for others and saving others through his blood.
10 posted on 12/17/2007 7:12:29 PM PST by DrewsDad (PIERCE the EARMARKS)
[ Post Reply | Private Reply | To 2 | View Replies]

To: rhema

Any religious boycott probably had less of an effect than a misleading ad campaign (Kidman and James Bond just aren’t on the screen that much and no real clue about the storyline is given), a weak adaptation (fanboys weren’t happy with it — LOTR, Narnia and HP left most of their fanboys very satisfied), and a wimpy ending (skipping the final chapter). But most of all, it’s a relatively new book series that had good sales, but not the massive sales of HP. There just hasn’t been generations of kids reading it like Narnia or LOTR at their local library. A few million readers is just not enough of a base for a movie. Witness Eragon a year or two ago.

In terms of atheism, the first book isn’t that overt (and the film even less). It’s the third book where that becomes an overpowering theme.

Religious Christians just don’t go to that many films. Hollywood lost that audience a long time ago. So I doubt that the studio was counting on them.

I enjoyed the books. But not enough to reread them. And I definitely wouldn’t recommend them for any kids of faith. When they were grown, maybe, since it couldn’t hurt to read a different train of thought.


11 posted on 12/17/2007 7:19:58 PM PST by LenS
[ Post Reply | Private Reply | To 1 | View Replies]

To: LenS
Religious Christians just don’t go to that many films

Passion of the Christ, Narnia, etc? Religious overtones and were HUGE hits.

Many people were turned off by the anti-religous message for Golden Compass.  Even my daughter, 13, told me her and her friends had no interest in seeing it becuase it had a "bad message" in it.

I understand that non-Christians have to spin this movie's failure on everything but the truth ... Religous people in this country have a LOT of power when they want to flex their muscle.

12 posted on 12/17/2007 7:30:30 PM PST by softwarecreator
[ Post Reply | Private Reply | To 11 | View Replies]

To: rhema
They were open about being anti-Christian. Did they think that would be a selling point?
13 posted on 12/17/2007 7:35:11 PM PST by pray4liberty (Watch and pray.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema

bump


14 posted on 12/17/2007 7:40:10 PM PST by VOA
[ Post Reply | Private Reply | To 1 | View Replies]

To: softwarecreator

Not to mention, they released it during Christmas, when even seasonal Christians are more cognizant of their faith. Maybe they can improve sales by getting the DVD into stores in time for Easter.


15 posted on 12/17/2007 7:43:03 PM PST by Yogafist
[ Post Reply | Private Reply | To 12 | View Replies]

To: rhema

Da Vinci was for adults. They don’t want folks telling them what they can and cannot watch.

Compass was for kids. Parents don’t want adults messing with their kids.


16 posted on 12/17/2007 8:02:38 PM PST by xzins (Retired Army Chaplain! True Supporters of Our Troops Support the Necessity of their Sacrifice!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema

Total cost including advertising for this film are in the 300-320m range. With a 50% split, this needs to make 600m to break even. It MAY come up with half that. When you add in DVD/TV rights, this film with lose 100 million or more. This is a HUGE flop.


17 posted on 12/17/2007 8:06:07 PM PST by rb22982
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema

People are tired of Christian bashing.

Pray for W and Our Troops


18 posted on 12/17/2007 8:08:57 PM PST by bray (Let's Bring Christ Back to Christmas)
[ Post Reply | Private Reply | To 1 | View Replies]

To: sarasmom

I desperately want the Chronicles of Prydain to be made into movies.

The Disney “Black Cauldron” just didn’t cut it. :)


19 posted on 12/17/2007 8:09:17 PM PST by Politicalmom (Huckabee is the GOP's Jimmy Carter. Are you ready for Huck the Schmuck to plunder your pocketbook?)
[ Post Reply | Private Reply | To 8 | View Replies]

To: rb22982
"When you add in DVD/TV rights, this film with lose 100 million or more. This is a HUGE flop."

I don't know. Somehow with all of these "flops", Hollywood seems to be staying in business.

20 posted on 12/17/2007 8:13:05 PM PST by boop (Who doesn't love poison pot pies?)
[ Post Reply | Private Reply | To 17 | View Replies]

To: Yogafist
Not to mention, they released it during Christmas, when even seasonal Christians are more cognizant of their faith.

Great idea, huh?  Makes about as much sense as putting out anti-American movies, that put down our soldiers, during wartime.  Oh wait, they tried that too, didn't they.  And how is that working out for them?  When will they realize that their "causes" do NOT reflect the vast majority of Americans?

How do these people still have jobs?  They are like weatherman ... they can be wrong 50% of the time and still be employable.

21 posted on 12/17/2007 8:45:13 PM PST by softwarecreator
[ Post Reply | Private Reply | To 15 | View Replies]

To: bray
People are tired of Christian bashing.

Yep.  They'll attempt to spin it into "bad economy", "fantasy fiilm burnout", "slow weekend", "the weather" ... but the truth is out there and everyone knows it.

22 posted on 12/17/2007 8:47:53 PM PST by softwarecreator
[ Post Reply | Private Reply | To 18 | View Replies]

To: softwarecreator

I’m a religious Christian—evangelical, churchgoing—I go to church once or twice a week—and I also watch a movie nearly every night (we don’t have TV but I love movies.)

I skip things like “Golden Compass” and “Happy Feet” and anti-war things, but I see nearly everthing else that gets decent reviews.

So don’t think religious Christians don’t see movies! We sure do!


23 posted on 12/17/2007 8:52:01 PM PST by olivia3boys
[ Post Reply | Private Reply | To 12 | View Replies]

To: olivia3boys
So don’t think religious Christians don’t see movies! We sure do!

Right.  The MSM, Hollywood, leftists and groups like the ACLU might like to pretend that we don't exist (or have power) but we do.  They keep pushing junk like this on us and we'll just keep proving it to them.

24 posted on 12/17/2007 9:09:32 PM PST by softwarecreator
[ Post Reply | Private Reply | To 23 | View Replies]

To: wintertime
There seems to be a lot of jabs at Christianity in the movies. 1) Transformers: A very unappealing FBI agent is shown wearing a cross around his neck. Was this necessary.

I agree there is anti-Christian bigotry but don't be overly paranoid. I've seen Transformers several times and never noticed the cross and I doubt many people did. I will look for it next time my kids play the DVD.

25 posted on 12/18/2007 12:11:59 AM PST by Maynerd (Hillary = amnesty, higher taxes,defeat in the WOT, and socialized medicine)
[ Post Reply | Private Reply | To 7 | View Replies]

To: rhema

I can’t figure out how Lord of the Rings was optioned by New Line. Are these people too stupid to get allegory?


26 posted on 12/18/2007 1:01:57 AM PST by rmlew (Build a wall, attrit the illegals, end the anchor babies, Americanize Immigrants)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema

Bummer.

Anti-family hate-filled movie losing money.

Bummer.


27 posted on 12/18/2007 1:13:55 AM PST by Robert A. Cook, PE (I can only donate monthly, but Hillary's ABBCNNBCBS continue to lie every day!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: JSDude1
I work at toyrus part time (seasonal) and the Golden Compas toys (thank God) because I wouldn’t touch one if they asked me, aren’t flying off the shelves (most..nearly all) are just sitting there since a week before the movie hit theatres~!

The spin-off merchandise of ALL types is failing for this movie/propaganda piece: toys, games, Halloween costumes and fantasy gadgets, books/screenplays, games (and video games especially) are far below average.

28 posted on 12/18/2007 1:18:43 AM PST by Robert A. Cook, PE (I can only donate monthly, but Hillary's ABBCNNBCBS continue to lie every day!)
[ Post Reply | Private Reply | To 4 | View Replies]

To: LenS
Religious Christians just don’t go to that many films. Hollywood lost that audience a long time ago. So I doubt that the studio was counting on them.

Compared to the average teenager, yes. Most of the Christians I know see a film a month (or at least one every two months). Mrs. rhema and I are in that category, and if there are three or four worthwhile movies showing concurrently, we're likely to see them all within a few weeks. Measured by Hollywood stats, I frankly don't know in what viewership category that puts us.

29 posted on 12/18/2007 1:51:58 AM PST by rhema ("Break the conventions; keep the commandments." -- G. K. Chesterton)
[ Post Reply | Private Reply | To 11 | View Replies]

To: rb22982
Total cost including advertising for this film are in the 300-320m range. With a 50% split, this needs to make 600m to break even. It MAY come up with half that. When you add in DVD/TV rights, this film with lose 100 million or more. This is a HUGE flop.

Watching the arrogant receive well-deserved comeuppances can be so uplifting.

30 posted on 12/18/2007 1:54:44 AM PST by rhema ("Break the conventions; keep the commandments." -- G. K. Chesterton)
[ Post Reply | Private Reply | To 17 | View Replies]

To: pray4liberty
They were open about being anti-Christian. Did they think that would be a selling point?

With their movie-making peers, certainly. Michael Medved has written often about Hollywood's obsession with making tawdry, tendentious "message" films that sink like anvils at the box office.

31 posted on 12/18/2007 1:58:43 AM PST by rhema ("Break the conventions; keep the commandments." -- G. K. Chesterton)
[ Post Reply | Private Reply | To 13 | View Replies]

To: boop

Besides Waterworld, there haven’t been many flops that have lost 100+ million. Most movies have a 40-120 million production + ad budget, not 300+ million.


32 posted on 12/18/2007 7:53:33 AM PST by rb22982
[ Post Reply | Private Reply | To 20 | View Replies]

To: rhema

The movie made $90 million through last weekend with the first week of foreign box-office reporting. It cost $180 million to make. With DVD and Cable it could eventually break even.


33 posted on 12/18/2007 7:56:35 AM PST by purpleraine
[ Post Reply | Private Reply | To 1 | View Replies]

To: purpleraine

Total cost counting advertising, etc is over 300 million according to several sources I’ve read. It only gets about 50% of the revenue back. If it makes 300 million worldwide which is about the highest possible, it’s net would be 150 million. Throw in $50 million from DVDs and TV rights, and it loses $100 million.


34 posted on 12/18/2007 10:02:02 AM PST by rb22982
[ Post Reply | Private Reply | To 33 | View Replies]

To: rb22982

Wow. Advertising. I remember when a movie didn’t cost a mill to make.


35 posted on 12/18/2007 10:39:06 AM PST by purpleraine
[ Post Reply | Private Reply | To 34 | View Replies]

To: EricT.

You sir are in luck - http://www.theonering.net/torwp/2007/12/18/28150-peter-jackson-and-new-line-cinema-join-with-mgm-to-produce-%E2%80%9Cthe-hobbit%E2%80%9D/


36 posted on 12/18/2007 11:29:58 AM PST by SengirV
[ Post Reply | Private Reply | To 6 | View Replies]

To: SengirV

Hmmm... it looks like New Line management had to swallow its pride and reconcile with Peter Jackson to get a sure-fire hit in the pipeline after this fiasco....


37 posted on 12/18/2007 11:39:08 AM PST by steve-b (Sin lies only in hurting others unnecessarily. All other "sins" are invented nonsense. --RAH)
[ Post Reply | Private Reply | To 36 | View Replies]

To: rhema

I don’t think the PG-13 has anything to do with it.

I think the suits that greenlighted this saw it as a “me too” Narnia clone. It is just like the slew of bad star wars “me too” sci fi movies in the 1970s.

I would think the only people who saw this bomb were people who are NOT conncected on the internet or by text messaging. They are still suseptible to old style studio PR machines. The rest were able to weigh and measure the movie at the speed of bandwidth.

This was an effective quiet boycott because it was based on “this is what the film is REALLY about”. People just did not want to see an atheist’s hate movie.

Now the real question is whether the sequals which usually do much worse will be green lighted or will be low budgeted to direct to DVD.


38 posted on 12/18/2007 12:23:45 PM PST by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
[ Post Reply | Private Reply | To 1 | View Replies]

To: steve-b

Weird. You think they’d know better. We just sat down and watched a pretty fair New Line movie that had a few religious undertones in it: The Nativity.


39 posted on 12/18/2007 12:37:44 PM PST by JusPasenThru (Just another angry military veteran.)
[ Post Reply | Private Reply | To 37 | View Replies]

To: rhema
warning people that this film could cause children to become fascinated with atheist Philip Pullman's "His Dark Materials" trilogy.

Ya think?

40 posted on 12/18/2007 12:39:56 PM PST by FrdmLvr
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema
warning people that this film could cause children to become fascinated with atheist Philip Pullman's "His Dark Materials" trilogy.

Ya think?

41 posted on 12/18/2007 12:40:08 PM PST by FrdmLvr
[ Post Reply | Private Reply | To 1 | View Replies]

To: rhema
warning people that this film could cause children to become fascinated with atheist Philip Pullman's "His Dark Materials" trilogy.

Ya think?

42 posted on 12/18/2007 12:40:13 PM PST by FrdmLvr
[ Post Reply | Private Reply | To 1 | View Replies]

To: xzins

Davinci Code was for adults and the author admitted it was just for fun fantasy AND it lead to a healthy examination of a few legends.

Compass promotional materials were all about the cgi polar bears.

There was another bad movie too, something about a woman who was a fallen star or something? I blinked and it was gone.

Compass was all about subterfuge and fakery of the story and the authors hatred of CS Lewis.


43 posted on 12/18/2007 12:56:15 PM PST by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
[ Post Reply | Private Reply | To 16 | View Replies]

To: Robert A. Cook, PE

Pay per view is dead on this one too.

Perhaps the one dollar pay per view box office dud channel.

It will be on cable and dvd in weeks.


44 posted on 12/18/2007 1:00:07 PM PST by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
[ Post Reply | Private Reply | To 28 | View Replies]

To: rb22982
To the best of my knowledge, no movie in history has ever made a profit. At least not since the Coming to America plagiarism lawsuit.
45 posted on 12/18/2007 1:02:15 PM PST by js1138
[ Post Reply | Private Reply | To 34 | View Replies]

To: sarasmom
I’ve not read any of Philip Pullman’s works.Is he a new author?

I read the "Golden Compass" about 12 years ago when I was prereading all of my kids books before they got their hands on them, so it has been out for a while.

I think perhaps “atheist Philip Pullman’s “His Dark Materials trilogy” may have faired better if anyone else had ever heard of him, and were interested in his writings, beyond other atheists...

I know people say he is an atheist, but from reading the first book in this trilogy there was much doctrine that just creeped me out as a Christian. With the kids all having their own daemons (demons) attached to them, that the church like people wanted to take away (gee, terrible to exorcise demons from people) to finding out at the end of the book that the kid was following the beautiful angel that God kicked out of heaven because he was jealous of his beauty(yeah). To me it was the satanic Narnia, not an atheist Narnia.

It was 12 years or so ago that I read this book so I might be remembering it wrong but I was so disgusted by this book that I threw the whole trilogy away after reading the first book. I have never thrown an other book away for content that I remember, I usually resale them.

46 posted on 12/18/2007 1:27:09 PM PST by Lady Heron
[ Post Reply | Private Reply | To 8 | View Replies]

To: LenS
A few million readers is just not enough of a base for a movie. Witness Eragon a year or two ago.

The problem with Eragon compared to Narnia or LOTR; in Eragon they did not even come close to capturing the book or sticking to the story line. The fans were so disgusted that within the first ones leaving the theater the buzz was hot on the internet on how they had destroyed the movie.

If they had stayed true to the book and made it a visual feast like Narnia and LOTR especially once they had gotten to the mountain city then they would have had a money making trilogy in the lines of Narnia and LOTR and Harry Potter especially since the book had bigger sales worldwide than Harry Potter. It was just the studios dumb move not to stick to faithfully to the book as not to piss off the fans in the internet age.

47 posted on 12/18/2007 1:36:02 PM PST by Lady Heron
[ Post Reply | Private Reply | To 11 | View Replies]

To: rhema

There’s still hope for America!


48 posted on 12/18/2007 1:38:37 PM PST by diamond6 (Everyone who is for abortion has been born. Ronald Reagan)
[ Post Reply | Private Reply | To 1 | View Replies]

To: LenS
There just hasn’t been generations of kids reading it like Narnia or LOTR at their local library.

Harry Potter......generations of kids???

49 posted on 12/18/2007 1:39:23 PM PST by Lady Heron
[ Post Reply | Private Reply | To 11 | View Replies]

To: LenS
In terms of atheism, the first book isn’t that overt (and the film even less). It’s the third book where that becomes an overpowering theme

Wow! Maybe it is just training. I could not get past the first one without feeling slimed. It is one of the few book in my life I wish I had not picked up in the first place and I read a lot.

50 posted on 12/18/2007 1:43:38 PM PST by Lady Heron
[ Post Reply | Private Reply | To 11 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-52 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson