Posted on 09/17/2007 6:36:47 PM PDT by John Jorsett
NEW YORK (Reuters) - The New York Times Co said on Monday it will end its paid TimesSelect Web service and make most of its Web site available for free in the hopes of attracting more readers and higher advertising revenue.
TimesSelect will shut down on Wednesday, two years after the Times launched it, which charges subscribers $7.95 a month or $49.95 a year to read articles by columnists such as Maureen Dowd and Thomas Friedman.
The trademark orange "T's" marking premium articles will begin disappearing Tuesday night, said the Web site's Vice President and General Manager Vivian Schiller.
The move is an acknowledgment by The Times that making Web site visitors pay for content would not bring in as much money as making it available for free and supporting it with advertising.
"We now believe by opening up all our content and unleashing what will be millions and millions of new documents, combined with phenomenal growth, that that will create a revenue stream that will more than exceed the subscription revenue," Schiller said.
Figuring out how to increase online revenue is crucial to the Times and other U.S. newspaper publishers, which are struggling with a drop in advertising sales and paying subscribers as more readers move online.
"Of course, everything on the Web is free, so it's understandable why they would want to do that," said Alan Mutter a former editor at the San Francisco Chronicle and proprietor of a blog about the Internet and the news business called Reflections of a Newsosaur.
"The more page views you have, the more you can sell," he said. "In the immediate moment it's a perfectly good idea."
(Excerpt) Read more at reuters.com ...
LOL, well its not like the NYTs is franticly looking for a way to stay afloat or anything...
I stay away from leftist sites. Let the libs ping them to death.
Not a surprise. All the stuff they put behind the paid firewall became nonexistent as far as the world was concerned. When was the last time you got worked up (or even heard about) a Maureen Dowd column? Making your content invisible isn’t much of a business plan.
It’s not like it’s something any first year economics student could have told them...
The New York Times Co said on Monday it will end its paid TimesSelect Web service and make most of its Web site available for free in the hopes of attracting more readers and higher advertising revenue.From what I understand, the ad rates at the New York Times have taken a dramatic plunge quite recently.
I love Dowd threads.
Wonderful!
Now Paul Krugman can endorse DePends, Viagra, and any other disgusting products that he can attract to his disgusting anti American op-ed piece!
The NY Times should be paying us much more than that to read articles by Dowd & Friedman.
Rules...............
What is the point?
I’m not sure what you’re referencing Shady. I looked at my own post, but I’m not sure what part of it you may be addressing. Give me a little more information and I’ll try to respond on point. Thanks.
"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus
one of the few things that’s worth it in the liberal rag and they charge for is the crossword puzzle...you could have maureen al’ dowd and her crony, chief voodoo economist krudman.
No thanks.
Gee, what a bargain that was.
Uh-huh.
Best around.
What’s the matter New Yuck Slimes? Got bad circulation or something?
When you have an argument with a MSM editor or staff member and they say something snotty—ALWAYS remember to mention their circulation is going down, down, down, down, down. What goes up must come down!
As far as I’m concerned they can’t GIVE away crap like Dowd, Rich, and Herbert.... I’ll still try to ignore them
Now if they took to publishing photo spreads of Catherine Zeta-Jones in skimpy outfits next to Maureen Dowd’s column, then I might be interested!!
The crossword used to be free. But that was way before times de-select. I wonder if they’ll ever return to free crosswords. That was what drew me to the site.
I never had Times Select, but I do subscribe to the crossword -- at ten bucks a year, it's 165 puzzles for less than the price of a couple of decent books of puzzles. The crossword uses a client program called Across Lite, available for free -- I wonder if it has the capability to put ads on a printed puzzle.
It’s called desperation.
How are the puzzles chosen? Do you get to choose? If so, how?
I usually just downloaded the Sunday puzzle, grabbed a cup of coffee and my trusty ballpoint and spent an hour or so in their mind games.
This is rich! Another Pinch scheme blows up. I didn’t think it would work. You would think with this and the other disasters the Sulzberger would Keel Haul him and throw the body over the side while the stock still has some value.
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