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SPANISH MCDONALD'S AD PROMPTS TALK OF A BOYCOTT
Star-Ledger ^ | July 08, 2006 | Ana M. Alaya

Posted on 07/09/2006 5:37:39 AM PDT by HansGygi

BERGEN TOWN'S MAYOR CALLS BILLBOARD 'DIVISIVE'

The mayor of a small Bergen County town is calling for a McDonald's boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee.

Bogota Mayor Steve Lonegan said the advertisement is "offensive" and "divisive" because it sends a message that Hispanic im migrants do not need to learn English.

(Excerpt) Read more at nj.com ...


TOPICS: Constitution/Conservatism; Culture/Society; Extended News; Foreign Affairs; Government; News/Current Events; US: New Jersey; War on Terror
KEYWORDS: boycottboycotts; boycotteverything; cateringtoaliens
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The text of the advertisement in Bogota reads "Un frente helado se aproxima. Nuevo café helado," which means "A cold front is coming. A new iced coffee."

Clever, those McDonald people. The ad covers global warming as well as diversity!

1 posted on 07/09/2006 5:37:44 AM PDT by HansGygi
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To: HansGygi
The new Lowes store in suburban Milwaukee, WI has an equal number of Spanish & English signs. I find that to be a negative factor when deciding whether to go to Home Depot, Menards or Lowes, all within 1/2 mile of one another.
2 posted on 07/09/2006 5:43:17 AM PDT by Knute (W- Yep, He's STILL the President!)
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To: HansGygi

Interesting coming from the mayor of a town named for a Latin American capital in a county named for a Nordic city.


3 posted on 07/09/2006 5:44:41 AM PDT by Vigilanteman (crime would drop like a sprung trapdoor if we brought back good old-fashioned hangings)
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To: HansGygi

A free market in a free country. If Spanish advertizing increases your customer base, then go for it. No se preocupe.


4 posted on 07/09/2006 5:45:07 AM PDT by JusPasenThru (Democrats have bad karma.)
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To: HansGygi
Dim-wits (not talking just D-rats here, but everybody who flip flops) can not have it both ways.

You can not demand that everything to include recorded, canned messages, voting info, etc is in American and Spanish and then complain that an add is in Spanish.

Spanish TV, Spanish Radio, why not a Spanish Billboard?

Kinda' like the people who claim to support burning the US Flag as free speech while saying there is such a thing as hate speech.
5 posted on 07/09/2006 5:45:50 AM PDT by PeteB570 (Weapons are not toys to play with, they are tools to be used.)
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To: JusPasenThru

Je demande des pancartes en français!


6 posted on 07/09/2006 5:48:54 AM PDT by Ben Chad
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To: HansGygi

Isn't this contradictory to the guy in Philadelphia who put up the English Only sign?

Do we or don't we? PC is sooooo confusing.


7 posted on 07/09/2006 5:50:30 AM PDT by TomGuy
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To: HansGygi
I don't blame the mayor. Here is south central Texas, we have a very large non-English speaking population. I think it is arrogant of them not to learn English. Also, yesterday my husband and I went to the local mall...I hadn't been since Christmas shopping. It was amazing how many of the women running the kiosks wore covering over their hair. I decided I am not buying anything from anyone who has their hair (and more) covered with a large piece of cloth.

We are quickly losing our heritage.
8 posted on 07/09/2006 5:51:05 AM PDT by native texan
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To: Vigilanteman

Ah, but it's diversity personified.


9 posted on 07/09/2006 5:51:25 AM PDT by HansGygi
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To: HansGygi

¡Ay, qué lástima!


10 posted on 07/09/2006 5:53:37 AM PDT by new cruelty
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To: native texan
We are quickly losing our heritage.

You are absolutely right. The majority of Americans (thanks to our Political Class this will no doubt change) don't want this and see the danger of American being downgraded to the level European nations have fallen. It's all about immigration and the fact that the ranks become diluted with those who hate our nation before they get here and the fact that the gates are opened to the dimwits.

11 posted on 07/09/2006 5:56:17 AM PDT by HansGygi
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To: HansGygi
Kudos to the Mayor and his constituents.

Finally, someone who has a "pair" and could give a crap about being PC.

Getting to the point when you place a call, the message (which used to say for English press 1) now has a message first in Spanish which (I assume) tells the listener, for Spanish press, whatever.

My parents both came from Montreal and spoke only French.

Although there were lots of French Canadians who emigrated to Vermont (and all over New England) there was NO multilingual signs or education.

When my mother started grammar school, she could not speak a word of English, but went on (with only a HS education) the executive secretary of the President of the largest University in Vermont.

Yes, like many other ethnic groups, we kept our French culture and customs (AT HOME) and in addition, I learned to speak (and still do) French, BUT we all went to English speaking schools and don't remember ANY second generation friends of mine who spoke only French.

12 posted on 07/09/2006 5:57:02 AM PDT by seasoned traditionalist (ALL MUSLIMS ARE NOT TERRORISTS, BUT ALL TERRORISTS ARE MUSLIMS)
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To: new cruelty

Usted puede decir eso otra vez!


13 posted on 07/09/2006 5:58:30 AM PDT by HansGygi
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To: HansGygi
Usted puede decir eso otra vez!

¡Ay, qué lástima!

14 posted on 07/09/2006 6:01:24 AM PDT by new cruelty
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To: Ben Chad
"Je demande des pancartes en français!"

Ah, mon ami, un autre qui parle la bell langue.

Voillez numero 12.

15 posted on 07/09/2006 6:02:45 AM PDT by seasoned traditionalist (ALL MUSLIMS ARE NOT TERRORISTS, BUT ALL TERRORISTS ARE MUSLIMS)
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To: TomGuy
Isn't this contradictory to the guy in Philadelphia who put up the English Only sign? Do we or don't we? PC is sooooo confusing.

Order your cheese steak in English and your ice coffee in Spanish. French Fries, contrary to popular belief, must be ordered in Gaelic.

16 posted on 07/09/2006 6:10:27 AM PDT by new cruelty
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To: new cruelty
¡Ya basta!

Mc Donald's has been running "black ads" for years, KFC too. No one protested those.

17 posted on 07/09/2006 6:13:19 AM PDT by Baynative (Peace on Earth? ~ Not while there are Muslims on Earth!)
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To: Knute

Yes I noticed when our Lowe's (Dayton Ohio) hung up its bi-lingual signs and I was offended to say the least.

It has had an effect on my shopping habits since our local Ace is a lot more fun to shop in, and Home Depot is right around the corner.


18 posted on 07/09/2006 6:23:03 AM PDT by SusaninOhio
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To: native texan

We have a large Mennonite and "reform" Mennonites (slightly less legalistic) here in middle GA. That rule wouldn't benefit me at all here, to the contrary, I'd miss out on a lot of fresh fruits and veggies. :(


19 posted on 07/09/2006 6:30:58 AM PDT by Shimmer128 (If chocolate fudge cake could sing, it would sound like Barry White.)
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To: SusaninOhio
Home Depot is right around the corner.

There may be trouble at home (dating back well over a year ago)...

Feb 2005- Home Depot wants Spanish-speaking workers

..."Matching the profile of your associate work force with the profile of your targeted or existing customer is always been a practice that has helped retailers enhance the store experience," said Michael Brown, a retail specialist at consulting firm Kurt Salmon Associates.

Home Depot rival Lowe's Companies Inc., based in Mooresville, N.C., has worked with employment agencies in several states to help diversify its work force of 160,000 people. It also has worked with the military to hire soldiers looking to go into the private sector.

While Lowe's has not implemented any formal national hiring partnerships with the Hispanic community, it has tried to boost the number of Hispanic employees at stores in communities that are predominantly Hispanic. The 1,075-store chain has done that at stores in parts of South Florida, Texas and California.

"There is certainly a business advantage to having a work force that reflects the community," Lowe's spokeswoman Chris Ahearn said.

20 posted on 07/09/2006 6:31:35 AM PDT by new cruelty
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To: HansGygi

Our local McD's had a Spanish menu in front of the English one several months ago. It was only there a matter of days before they understood it would be best to take it down.

I'm also angered at Wal-mart for having their freebie recipe cards in the produce section in Spanish. There's not a single English language recipe on the whole stand. One day I got out a red pen and wrote ENGLISH on a couple dozen cards and told the manager what I thought. I'm also not pleased that the vast majority of food products are in Spanish as well. Not dual English and Spanish but Spanish only. That same day, the couple ahead of me at the check out complained the credit card machine was in Spanish. Then I went out to get gas and there were stickers all over the pump in Spanish. I picked them off as the employee in the booth smiled. I have to pay more for gas to have a foreign language plastered all over US pumps? If they're so stupid as to not understand how to fuel their vehicles, they certainly don't need to be driving.

Last year, Jack in the Box had a slew of Spanish tv commercials. I haven't been back since.


21 posted on 07/09/2006 6:34:05 AM PDT by mtbopfuyn (I think the border is kind of an artificial barrier - San Antonio councilwoman Patti Radle)
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To: SusaninOhio

Home Depot has signs in Spanish everywhere. Look closer.


22 posted on 07/09/2006 6:37:15 AM PDT by satchmodog9 (Most people stand on the tracks and never even hear the train coming)
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To: HansGygi
Posted here with over 300 replies.
23 posted on 07/09/2006 6:43:12 AM PDT by raybbr (You think it's bad now - wait till the anchor babies start to vote.)
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To: Baynative
Mc Donald's has been running "black ads" for years, KFC too. No one protested those.

Were they in English? Do you see the difference?

24 posted on 07/09/2006 6:46:49 AM PDT by raybbr (You think it's bad now - wait till the anchor babies start to vote.)
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To: HansGygi
Funny thing is that a large portion of the illegal invaders, if not most, are illiterate in Spanish.
25 posted on 07/09/2006 6:50:50 AM PDT by ncountylee (Dead terrorists smell like victory)
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To: Knute
Then you won't be going to Home Depot at all. Their barcode tags even have Spanish.

Guess that leaves you nothing but Menards.

Lots of Chinese goods in there though.

26 posted on 07/09/2006 6:55:49 AM PDT by muawiyah (-)
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To: Ben Chad

Hé mec t'a pas 100 balles


27 posted on 07/09/2006 6:57:03 AM PDT by 1903A3
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To: new cruelty
The nearest Home Depot was breaking in a new chief cashier on the express unit the other day. Yes, she was Hispanic, and drop dead gorgeous, and half the men in the store had made it over to the express unit to watch.

Things could be worse.

28 posted on 07/09/2006 7:01:23 AM PDT by muawiyah (-)
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To: HansGygi

Look, the ONLY way the Democratic party can survive is with an infusion of large numbers of people who will vote for more taxes.

It ain't hard to figure out.


29 posted on 07/09/2006 7:21:03 AM PDT by kjo
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To: HansGygi
Mayor Steve Lonegan said the advertisement is "offensive" and "divisive" because it sends a message that Hispanic immigrants do not need to learn English.

Agreed. Our language unites. Advertisiong in foreign languages divides.

30 posted on 07/09/2006 7:39:55 AM PDT by BenLurkin ("The entire remedy is with the people." - W. H. Harrison)
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To: native texan
"We are quickly losing our heritage."

That's somewhat of a befuddling statement from someone with your handle.

Can you tell me of a time in this nation's, or your State's, history when Spanish was NOT one of the languages spoken?

31 posted on 07/09/2006 7:43:43 AM PDT by Luis Gonzalez (Some people see the world as they would want it to be, effective people see the world as it is.)
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To: raybbr
I've been protesting McDonald's ever since the
>>>i'm lovin' it<<< campaign started. Ever see one of the cups or bags from this ad campaign? It's in every langauge except Proper English. That's text messaging speak for those of you who have an education.

My guess is that they want the grotesquely fat minority kids to be illiterate as well when they keel over from a heart attack at about aged 15 yrs. McDonald's didn't need to do this at all...but they did. Multiculturalism is a truly evil weapon that splits each group apart from the whole.

DIVIDE AND CONQUER DIVIDE AND CONQUER...i'm not lovin' it.
32 posted on 07/09/2006 7:44:09 AM PDT by ishabibble (ALL-AMERICAN INFIDEL)
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To: Ben Chad

Ich möchte es auch auf Deutsch. Aber sofort!

Ook in het Nederlands!


33 posted on 07/09/2006 7:49:12 AM PDT by ut1992 (Army Brat)
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To: native texan
That heritage you're talking about included social constraints for women to .. cover their heads with large pieces of cloth. Unless, of course, you are TRULY a native Texan- I don't think the Comanche or Kiowa women wore bonnets.

Seriously, this is ridiculous. It's a free country and a free market. If they want to market to Spanish speaking customers what is the problem? Are we going to outlaw menus in French or German next?
34 posted on 07/09/2006 8:00:28 AM PDT by brothers4thID (Being lectured by Ted Kennedy on ethics is not unlike being lectured on dating protocol by Ted Bundy)
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To: HansGygi
At Bank of America every ad is written in English and spanish. Even Starbucks is calling their new summer promotions, "amigo" drinks.
35 posted on 07/09/2006 8:11:11 AM PDT by svcw
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To: brothers4thID
It's a free country and a free market. If they want to market to Spanish speaking customers what is the problem? Are we going to outlaw menus in French or German next?

So it is. Which also means if their marketing practices offend one, for any reason, one also has the freedom to bitch to them and refuse to purchase their product.

I, for one, am tired of picking up products in stores and finding the english on the packaging to be hard to see because the spanish is larger and covers more of the label. Does that mean there are more spanish speaking customers purchasing dish soap than there are english speaking?

I suspect a lot of this is PC on the part of the companies. They are very afraid of the bad publicity they may get for not being "hispanic friendly". The race card is still very effective for shakedowns (aka Jesse Jackson and his ilk).

36 posted on 07/09/2006 8:14:27 AM PDT by ChildOfThe60s (If you can remember the 60s...you weren't really there.)
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To: seasoned traditionalist

La bell? La belle, n'est ce pas?


37 posted on 07/09/2006 8:17:11 AM PDT by ladyjane
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To: ladyjane

Oui, oui!


38 posted on 07/09/2006 8:20:15 AM PDT by TommyDale (Stop the Nifongery!)
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To: ishabibble

"when they keel over from a heart attack at about aged 15"

At least we will save tax dollars from them not living longer. If people are so stupid to subsist on a mcdonalds diet for themselves and their kids--it serves them right.


39 posted on 07/09/2006 8:21:54 AM PDT by freeangel ( (free speech is only good until someone else doesn't like what you say))
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To: HansGygi

This is one reason why the Republican Party in New Jersey is such a dysfunctional mess. Lonegan was once considered a serious contender for statewide office, and for him to go and make such a big issue over this -- among all the other things that really need fixing -- speaks volumes of his poor political instincts.


40 posted on 07/09/2006 8:23:52 AM PDT by Alberta's Child (Can money pay for all the days I lived awake but half asleep?)
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To: HansGygi

41 posted on 07/09/2006 8:25:07 AM PDT by XR7
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To: native texan

Are you near El Cenizos?......I understand this is place where once there was a hispanic majority they decided to use spanish as the main language for all public meetings which I'm sure will be the case soon in other SW cities as the the La Razan's gain more control.


42 posted on 07/09/2006 8:33:37 AM PDT by american spirit
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To: freeangel
If people are so stupid to subsist on a mcdonalds diet for themselves and their kids--it serves them right.

Check out a public school lunch menu sometime.
Most of them serve the same stuff nowadays - sugary soft drinks laden with high-fructose corn syrup and pre-packaged, pre-cooked, highly procesed junk food.
I do not even know of a school that actually prepares fresh, homemade lunches anymore.
The stuff our children are consuming in the public schools is often worse than McDonalds.


43 posted on 07/09/2006 8:34:56 AM PDT by XR7
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To: Luis Gonzalez

Not to the degree it is now plus in years past many of those who came from south of the border came to assimilate and not to colonize (or re-colonize).


44 posted on 07/09/2006 8:36:37 AM PDT by american spirit
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To: Ben Chad

Moi, aussi! Vive les Etas Unis!


45 posted on 07/09/2006 8:40:05 AM PDT by ArmyTeach (NOT ON MY WATCH!)
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To: HansGygi
The article made it clear that 80% of the people in the town speak English and 20% speak Spanish. It seems to me if the 80% English speakers made it clear they would not patronize MacDonalds as long as the signs are in Spanish and the billboard is in Spanish, MacDonalds will change reasonably quickly.

It infuriates me in this country to have to "press 1 for English" - English should be the default. If a business has enough customers that want support in another language, then they can add that, but there should be no need to make a choice for English.

I had the occasion to be in a local MacDonalds the other day for the first time in 4-5 years. It used to be the help was African American, or local kids. This time, everyone working there was Hispanic, speaking Spanish among themselves completely, even talking about orders to the kitchen -- no way to know if they have it right if you're a normal American who doesn't speak Spanish -- and their accents in English when speaking to customers were so thick I had to ask them to repeat themselves several times in order to understand them. And this was in Greenwich, Connecticut, not some border town in Texas or California! Enough with the Spanish already! I don't patronize any business (unless it's a Spanish/Mexican/Latin American restaurant where you expect Spanish just as you expect French in a French restaurant or Chinese in a Chinese restaurant) where the help speaks primarily Spanish or the signs are in Spanish. Vote with your feet.

46 posted on 07/09/2006 8:44:49 AM PDT by CatoRenasci (Ceterum Censeo Arabiam Esse Delendam -- Forsan et haec olim meminisse iuvabit)
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To: brothers4thID

Freedom is not absolute. No on has the freedom to become a slave, or to sell out America. You comments are the mantra of the brainwashed left.


47 posted on 07/09/2006 8:48:16 AM PDT by Exton1
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To: CatoRenasci
You can vote with your Feet at McDonald's for speaking Spanish but will you vote with you feet on the President?


http://www.whitehouse.gov/espanol/index.es.html
48 posted on 07/09/2006 8:49:04 AM PDT by H. Paul Pressler IV
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To: svcw

It's disgusting to walk into a BofA and see signs in nothing but spanish........I told one of my customer reps I'm looking around for a new place to take my business and personal accounts. Also, I told him that he needs to remind his managers that "aiding and abetting" an illegal alien is against federal law......his repsonse was just a blank look on his face.


49 posted on 07/09/2006 8:59:56 AM PDT by american spirit
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To: HansGygi

Actually, the only thing about these Spanish language signs is that I end up feeling like a foreigner in my own country. While no one sheds any tears over it I am, in essence, being disenfranchised by these folks.

I have no beef with immigrants and immigration, per se, the majority of us come from immigrant stock. But, if one relocates to a new country, one should do their best to assimilate into their new environment, NOT force the residents of the country to assimilate THEIR language, customs and traditions.


50 posted on 07/09/2006 9:08:01 AM PDT by DustyMoment (FloriDUH - proud inventors of pregnant/hanging chads and judicide!!)
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