Never heard of him!
I didn't know Cristal came in the convenient 40-ounce bottle...(Obligatory ghetto joke, sorry, couldn't resist).
Actually, I agree with the Frog; if Jay-Z and his (mostly-felonious) homeboys were most closely associated with MY Product, I'd be on the verge of puking, too. In fact, I'd probably be on the verge of armed rampage.
Good for the Frog for having the guts and sense to put the perception of his product and company above the petty squabbles of Political Correctness (even if his main motivation is his bottom line, it's still a good thing he does) and he's stepped forward to say "no more!
Wow.......what lyrical talent.....I'm sure going to drink more after hearing musical artistry such as that........
Good for Jay=Z....at least he's being consistent. If someone publicly exclaimed that they were repulsed that say....republicans were buying their product, would you continue to support them economically?
So what did the Frenchman say that was so offensive to Jay-Z?
All he said was that he thought it was curious that his brand was central to rappers' lifestyles.
Ohh-kay, so that's the horribly prejudiced comment that's got Jay-Z's undies in a bunch?! I mean, geez...is there anything that rappers don't take offense at?
"You look'd at me wif 'curiosity' Whitey! You'z a racist! Word."
What is important is to position the brand and to be on one side or another. This man made a mistake: He should have said (with requisite frenchness, peut-etre): "We at Cristal serve those who want the Best. We are passionate about Champagne. It is all we do. That is why we are The Best. We are not concerned with modern musical trends. Cristal is timeless. But we are forever in the service of our customers: after all, they have the most exacting standards of all champagne drinkers."
I'd fire the guy for not controlling the brand, the situation, and his own mouth.
Reminds me of what happened to Tommy Hilfinger a couple years ago.
Hilfingers clothing became trendy with the hip hop/ghetto rap look.
He mouthed off about it because he felt it was hurting the longterm of the brandname.
uhuh.

I prefer Krug Grand Cuvee. Much more body than Cristal.