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Rap Mogul's Boycott of Cristal Champagne Unlikely to Hurt Brand (Race Card Alert)
Advertising Age ^ | 6-27-06 | Jeremy Mullman

Posted on 06/27/2006 5:39:27 AM PDT by toddlintown

CHICAGO (AdAge.com) -- Rapper and Def Jam Records President Jay-Z's much-hyped boycott of Cristal isn't likely to cost the vintage champagne brand any dead presidents, according to beverage industry experts. But it could give Cristal's competitors a reason to pop a few corks of their own.

Music mogul Jay-Z is unhappy with the public comments of Frederic Rouzaud, managing director of Cristal parent Louis Roederer.

The tempest in a champagne flute kicked off when Frederic Rouzaud, managing director of Cristal parent Louis Roederer, told The Economist that he viewed his brand's ubiquity in hip-hop lyrics and videos -- such as Jay-Z's own line "let's sip the Cris and get pissy-pissy" -- with a combination of "curiosity and serenity."

"[Whether it hurts the brand] is a good question, but what can we do?" Mr. Rouzard told the magazine. "I'm sure Dom Perignon or Krug would be delighted to have their business."

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: champagne; hiphop; rappers
Too much money makes for too many morons in the "hip-hop" world.
1 posted on 06/27/2006 5:39:30 AM PDT by toddlintown
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To: toddlintown
I saw this in the Libune last week . I had a good laugh and thought 'good, more for me'.
2 posted on 06/27/2006 5:42:01 AM PDT by satchmodog9 (Most people stand on the tracks and never even hear the train coming)
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To: toddlintown
Rapper and Def Jam Records President Jay-Z

Never heard of him!

3 posted on 06/27/2006 5:42:16 AM PDT by patriot_wes (Law of Unintended Consequences; Infant Baptism = an unbelieving, unsaved church.)
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To: toddlintown

I didn't know Cristal came in the convenient 40-ounce bottle...(Obligatory ghetto joke, sorry, couldn't resist).

Actually, I agree with the Frog; if Jay-Z and his (mostly-felonious) homeboys were most closely associated with MY Product, I'd be on the verge of puking, too. In fact, I'd probably be on the verge of armed rampage.

Good for the Frog for having the guts and sense to put the perception of his product and company above the petty squabbles of Political Correctness (even if his main motivation is his bottom line, it's still a good thing he does) and he's stepped forward to say "no more!


4 posted on 06/27/2006 5:44:48 AM PDT by Wombat101 (Islam: Turning everything it touches to Shi'ite since 632 AD...)
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To: toddlintown
such as Jay-Z's own line "let's sip the Cris and get pissy-pissy"

Wow.......what lyrical talent.....I'm sure going to drink more after hearing musical artistry such as that........

5 posted on 06/27/2006 5:46:59 AM PDT by Wyatt's Torch (I can explain it to you. I can't understand it for you.)
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To: patriot_wes

There are a lot of things you haven't heard of.


6 posted on 06/27/2006 5:48:01 AM PDT by em2vn
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To: toddlintown

Good for Jay=Z....at least he's being consistent. If someone publicly exclaimed that they were repulsed that say....republicans were buying their product, would you continue to support them economically?


7 posted on 06/27/2006 5:48:23 AM PDT by Katya (Homo Nosce Te Ipsum)
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To: em2vn

RAP music is the one thing that makes me embarrassed to be an American....and why our kids think its great amazes me....


8 posted on 06/27/2006 5:49:47 AM PDT by Youngman442002
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To: toddlintown

So what did the Frenchman say that was so offensive to Jay-Z?

All he said was that he thought it was curious that his brand was central to rappers' lifestyles.


9 posted on 06/27/2006 5:51:02 AM PDT by Gefreiter ("Are you drinking 1% because you think you're fat?")
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To: satchmodog9

This boycott is not likely to get much traction-now if he was calling for a boycott of MD 20\20 or Thunderbird, now that's a different story.
"What's the word? Thunderbird
What's the price? 50 twice"


10 posted on 06/27/2006 5:51:23 AM PDT by mrmargaritaville
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To: Wyatt's Torch

Sip? Sip!!!! They don't sip, they guzzle it directly out of the bottle. The thug life desecrates civility and reason.


11 posted on 06/27/2006 5:58:34 AM PDT by tom paine 2
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To: mrmargaritaville

Don't knock it...When I was comin' up, 5 bucks would get you 10 gallons of gas, a pack of smokes and a couple bottles of Thunderbird, if you could get someone to buy it for ya, with money left over...

Thunderbird wine, fruit of the vine,,,,,

Been so long, I forgot the words to the song.....


12 posted on 06/27/2006 6:13:56 AM PDT by Iscool (I spent MOST of my MONEY on cold beer and hot women...The REST, I just wasted ...)
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To: toddlintown
» a combination of "curiosity and serenity."

Ohh-kay, so that's the horribly prejudiced comment that's got Jay-Z's undies in a bunch?! I mean, geez...is there anything that rappers don't take offense at?

"You look'd at me wif 'curiosity' Whitey! You'z a racist! Word."

13 posted on 06/27/2006 6:14:56 AM PDT by TonyRo76 (American by birth. Patriot by choice. Christian by grace.)
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To: Wombat101
I didn't know Cristal came in the convenient 40-ounce bottle...(Obligatory ghetto joke, sorry, couldn't resist).

That's brilliant. Seriously. Hats off on that one...

14 posted on 06/27/2006 6:20:32 AM PDT by D-Chivas
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To: Wyatt's Torch

"let's sip the Cris and get pissy-pissy"

**
I loved your comment. I was going to say something along the lines of "such poetry".

Stuff like this reminds me of why I hate hip hop. The beat is always great, but the lyrics that I have most frequently heard -- when I have been able to understand the enunciation -- are usually so insipid. Any 5-year-old can rhyme.


15 posted on 06/27/2006 6:23:02 AM PDT by Bigg Red (Never trust Democrats with national security.)
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To: toddlintown

What is important is to position the brand and to be on one side or another. This man made a mistake: He should have said (with requisite frenchness, peut-etre): "We at Cristal serve those who want the Best. We are passionate about Champagne. It is all we do. That is why we are The Best. We are not concerned with modern musical trends. Cristal is timeless. But we are forever in the service of our customers: after all, they have the most exacting standards of all champagne drinkers."


I'd fire the guy for not controlling the brand, the situation, and his own mouth.


16 posted on 06/27/2006 6:24:58 AM PDT by FrPR
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To: Wombat101

I checked http://www.bumwine.com/ and it's not listed.

Must be some kind of mistake


17 posted on 06/27/2006 6:26:16 AM PDT by 5Madman2 (There is no such thing as an experienced suicide bomber)
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To: Youngman442002

You do know that the US Gov't, via Voice of America/Africa, promotes "rap/hip hop" through a show called "Hip Hop Connection"?

http://www.voanews.com/english/africa/hiphop.cfm


18 posted on 06/27/2006 6:34:56 AM PDT by Calvin Locke
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To: toddlintown

Reminds me of what happened to Tommy Hilfinger a couple years ago.

Hilfingers clothing became trendy with the hip hop/ghetto rap look.

He mouthed off about it because he felt it was hurting the longterm of the brandname.


19 posted on 06/27/2006 6:36:03 AM PDT by Proud_USA_Republican (We're going to take things away from you on behalf of the common good. - Hillary Clinton)
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To: toddlintown
Still, Mr. Rouzard did release a statement clarifying Cristal's position on its place within the universe of bling: "The House of Louis Roederer could not have been in existence since 1776 without having the utmost regard for, and interest in, all forms of art and culture."

uhuh.

20 posted on 06/27/2006 6:36:50 AM PDT by Smogger (It's the WOT Stupid)
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To: Iscool

Thunderbird - ZZ Top (Fandango)


Get high, everybody, get high.
Get high, everybody, get high.
Get high, everybody, get high.
Get high, everybody, get high.
Have you heard? What's the word?
It's Thunderbird.

All you kids from Texas,
you grow so big and tall.
All of them kids from Texas
they grow so big and tall.
All of them like to roam
in that T-Bird hall.

Get hi-hi-high.
Really makes you feel so fine,
really goes down so smooth,
really puts you in the groove.
Have you heard? What's the word?
It's Thunderbird.

Juice, juice, juice
really makes you loose loose, loose,
really goes down so smooth,
really puts you in the groove.
Have you heard? What's the word?
It's Thunderbird.

Get hi-hi-high,
way up in the sky.
Gonna get, yes sirree,
if ya come and rock with me.
Have you heard? What's the word?
It's Thunderbird.


21 posted on 06/27/2006 6:41:00 AM PDT by dfwgator (Florida Gators - 2006 NCAA Men's Basketball Champions)
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To: FrPR

I agree. Cristal will still be around when rap and hiphop are dead. They should just keep quiet and let this play out. I see a lot more people buying bottles of this at nightclubs and restuarants now.
Hip hop and rap are extremely trendy & 99.9% image, and within a year or two, some other beverage will be what all the artists are bragging about in their lyrics and in videos.






22 posted on 06/27/2006 6:43:35 AM PDT by Proud_USA_Republican (We're going to take things away from you on behalf of the common good. - Hillary Clinton)
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To: toddlintown
Funny - I always thought Crappers would gyrate towards fine beverages like this...


23 posted on 06/27/2006 6:44:18 AM PDT by reagan_fanatic (Man was made in the image of God, not pond scum)
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To: Katya
Had a country or rock CEO said they were boycotting an imported beer, FReepers would have been supportive.

I'm not a fan of rap but it's nice to see inner-city blacks make millions of dollars from music rather than from dealing drugs.

I guess free-market principles only applies to white people.

24 posted on 06/27/2006 6:45:46 AM PDT by Extremely Extreme Extremist (What you know about that?)
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To: toddlintown

I prefer Krug Grand Cuvee. Much more body than Cristal.


25 posted on 06/27/2006 6:53:47 AM PDT by Dr. Thorne
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To: Extremely Extreme Extremist

I don't think you get it. The millions made in music are millions made, largely, in a style of music whose lyrics, largely, glorify an outlaw / gangster / thug lifestyle.

Music reflects and creates culture.

Music mirrors and moulds young lives.

Those millions made in rap burden urban taxpayers with billions in social welfare, police, addiction recovery, prison, and homeless shelter programs. What is worse, the music shatters dreams and costs countless children of God their very lives.


26 posted on 06/27/2006 6:54:56 AM PDT by FrPR
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To: Extremely Extreme Extremist

"I'm not a fan of rap but it's nice to see inner-city blacks make millions of dollars from music rather than from dealing drugs."

First you make hip-hop money, then you buy 8-balls for your personal consumption, then you have competing "artists" shot when they start encroaching on your audience.

This is not a Horatio Alger scenario.


27 posted on 06/27/2006 6:55:37 AM PDT by toddlintown
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To: Proud_USA_Republican

Hilfiger's name makes for an easy inner-city rap rhyme.

That's why he made it.


28 posted on 06/27/2006 6:57:24 AM PDT by FrPR
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To: Gefreiter

"So what did the Frenchman say that was so offensive to Jay-Z?"

He implied that he was delighted to have their business. Can't get more offensive than that.

(sarcasm off)


29 posted on 06/27/2006 7:26:49 AM PDT by rwa265
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To: dfwgator

Ha! That's probably better than the one I used to sing...


30 posted on 06/27/2006 7:59:49 AM PDT by Iscool (I spent MOST of my MONEY on cold beer and hot women...The REST, I just wasted ...)
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To: Iscool
Thunderbird wine, fruit of the vine,,,,,

Thunderbird is a fruit of something, but if there were any vines in the mix, they were probably poison ivy.

31 posted on 06/27/2006 8:43:40 AM PDT by thulldud ("Muslim Community Leaders Warn of Backlash from Tomorrow's Terrorist Attack")
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To: FrPR
Those millions made in rap burden urban taxpayers with billions in social welfare, police, addiction recovery, prison, and homeless shelter programs. What is worse, the music shatters dreams and costs countless children of God their very lives.

What a bunch of crap. Sure.. there was no crime, drug-dealing, ghettos, or welfare queens until Interscope and a few black artists made a mint from rhyming about it.

And outlaw/gangster themes haven't been popular in the US since for the last 200 years... riiiight

32 posted on 06/27/2006 8:45:49 AM PDT by Smogger (It's the WOT Stupid)
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To: FrPR
I don't think you get it. The millions made in music are millions made, largely, in a style of music whose lyrics, largely, glorify an outlaw / gangster / thug lifestyle.

Nothing more than the free market at work. Besides, same applies to rock music, which glorifies a rebellious, anti-establishment lifestyle.

Music reflects and creates culture.

Wrong. Music is just that, music. How it's interpreted by the listener is not the musician's fault.

Music mirrors and moulds young lives.

Gee, I grew up listening to hard rock and I didn't throw chairs in hotel rooms, shoot lines of drugs or bite heads off of bats. My kids like hip-hop but they're not going to go out and committ drive-bys. Correlation does not equal causation.

Those millions made in rap burden urban taxpayers with billions in social welfare, police, addiction recovery, prison, and homeless shelter programs. What is worse, the music shatters dreams and costs countless children of God their very lives.

So inner-city blacks should just sit in their stew and deal drugs? We all know the root cause of this (liberal programs). But if I was in the ghetto and I had creativity, you can bet that I'll go out and write some rhymes rather than apply at McDonald's.

33 posted on 06/27/2006 9:03:12 AM PDT by Extremely Extreme Extremist (What you know about that?)
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To: toddlintown
First you make hip-hop money, then you buy 8-balls for your personal consumption, then you have competing "artists" shot when they start encroaching on your audience.

Hip-hop is more than just a bunch of thugs drinking malt liquors shooting at each other. There are a lot of soul music artists who consider themselves part of the hip-hop culture.

34 posted on 06/27/2006 9:05:19 AM PDT by Extremely Extreme Extremist (What you know about that?)
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To: Smogger; Kenny Bunk

I listened to rock growing up.

"I Shot the Sherriff" ain't "Cop Killer."

I don't believe that there's much espousal of positive "social change" in the harder rap music (including the work of stars Snoop Dogg, the erstwhile Notorious BIG and Tupac). The reason I know this is not because I heard reports about it on NPR or in the NYT, but because I live in an inner-city neighborhood where the cars blast it as they park or drive by. My point is this: it's often viciously tasteless, it's often wildly violent, and there's usually young, impressionable kids around to take it all in.

It just goes on and on.... But did The Dead Kennedys or Guns N Roses or Metallica or Crass or SNFU or whatever you listened to put out anything REMOTELY like these songs?

"Nig-s in the church say: kill whitey all night long. . . . the white man is the devil. . . . the CRIPS and Bloods are soldiers I'm recruiting with no dispute; drive-by shooting on this white genetic mutant. . . . let's go and kill some rednecks. . . . Menace Clan ain't afraid. . . . I got the .380; the homies think I'm crazy because I shot a white baby; I said; I said; I said: kill whitey all night long. . . . a n-ga dumping on your white a-s; f-k this rap s-t, nigga, I'm gonna blast. . . . I beat a white boy to the mo-erfu-ng ground";
"Kill Whitey"; --Menace Clan, Da Hood, 1995, Rap-A-Lot Records, Noo Trybe Records, subsidiaries of what was called Thorn EMI and now is called The EMI Group, United Kingdom.


"Devils fear this brand new s-t. . . . I bleed them next time I see them. . . . I prey on these devils. . . . look what it has come to; who you gonna run to when we get to mobbing. . . . filling his body up with lead, yah; cracker in my way; slitting, slit his throat; watch his body shake; watch his body shake; that's how we do it in the mot-rfu-ng [San Francisco] Bay. . . . Sitting on the dock of the dirty with my AK";
"Heat-featuring Jet and Spice1"; --Paris, Unleashed, 1998, Unleashed Records, Whirling Records.



"Bust a Glock; devils get shot. . . . when God give the word me herd like the buffalo through the neighborhood; watch me blast. . . . I'm killing more crackers than Bosnia-Herzegovina, each and everyday. . . . don't bust until you see the whites of his eyes, the whites of his skin. . . . Louis Farrakhan . . . Bloods and CRIPS, and little old me, and we all getting ready for the enemy";
-- "Enemy"; Ice Cube, Lethal Injection, 1993, Priority Records, Thorn EMI; now called The EMI Group, United Kingdom.

"Grab your deep a-s crews. . . . we gotta make them ends, even if it means Jack and friends. . . . now you're doomed, hollow-points to the dome; once again it's on. . . . out comes my .22. . . . I'm the cut-throat; now I got to cut you . . . '94 is the season for lynching; from out of the dark is the South Central g., ready-hand steady on a bloody machete. . . . a devil is on my shoulder; should I kill it; hell yah. . . . I slice Jack. . . . took an axe, and gave that bi-ch, Jill, forty wacks. . . . with my hip hop . . . it don't stop, until heads roll off the cutting block";
--"Cut Throats"; Da Lench Mob, Planet of da Apes, 1994, Priority Records, Thorn EMI; now called The EMI






35 posted on 06/27/2006 10:39:47 AM PDT by FrPR
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To: FrPR

and these are NOT "a few isolated examples".

Look at the catalogue of what's out there.

It goes ON and ON and ON.

You're not in Motown anymore, Dorothy.


36 posted on 06/27/2006 10:42:36 AM PDT by FrPR
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To: Iscool
Been so long, I forgot the words to the song

It ain't the time that made you forget. It was the wine. I have the same problem, Post Traumatic Stress Flashbacks to the gas wars, when one could occasionally buy leaded regular for 19.9 (cents, that was)

37 posted on 06/27/2006 12:10:14 PM PDT by Kenny Bunk ( Vote Fraud: The Democrats' Secret Weapon .... Well, secret to the RNC, anyway.)
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To: FrPR

Possiblement, ce n'est pas arrivé le moment juste pour y pousser La Veuve Cliquot à les indigènes du ghetto?


38 posted on 06/27/2006 12:18:23 PM PDT by Kenny Bunk ( Vote Fraud: The Democrats' Secret Weapon .... Well, secret to the RNC, anyway.)
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To: FrPR
"Cop Killer."

LOL Cop Killer by Body Count is metal NOT rap. Man, I ran out and bought that tape as soon as Warner/Interscope said they were going bow down to Tipper Gore and pull it to delete that song.

Misogynistic, violent, ghetto fantasy.. The bane of civilized society. What shall we ever do. Spare me.

39 posted on 06/27/2006 12:58:00 PM PDT by Smogger (It's the WOT Stupid)
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To: Smogger

Hmmm. "Ice T" must have been a real metal-head.

Maiden, Sabbath, Pantera, Sepultura, Metallica, and Ice-T.

"I got my twelve gauge sawed off.
I got my headlights turned off.
I'm 'bout to bust some shots off.
I'm 'bout to dust some cops off.
Cop Killer !
...I know your family's grievin'
but tonight we get even.
I got my brain on hype.
Tonight'll be your night.
I got this long-assed knife,
and your neck looks just right."


Well Smogger, if you're right, all I can say is that I sure wish those zany cop killin', cap-bustin, cracker-poppin' bi-ch rapin' metal-heads would get back to simply biting the heads off bats, like we did in the old days.


40 posted on 06/27/2006 1:22:54 PM PDT by FrPR
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To: FrPR
Since you didn't know that Body Count was a metal band you have obviously never heard them them play.

Nuff said.

41 posted on 06/27/2006 1:28:05 PM PDT by Smogger (It's the WOT Stupid)
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To: Smogger; FrPR
Unlike FrPR, I am very jiggy with modern music, owning several Twisted Leopard and Deaf Sister ablums. I am planning on scoring that way cool Body Count group, but they are not out in 8-track yet. It seems they are totally ignoring my market segment, which could be easily rectified by simply researching owners of 1976 XJ6's with aftermarket 8-track installations. They could sell many ablums.

However, I cannot abide Cristal. Me and my posse get down with La Veuve. I find Cristal is entirely lacking in character and cannot stand up to caviar.

Gotta go now, the Senior Center is having a discount butt-crack tattoo session tonite and I have developed a slight inflammation around one my piercings which needs medical attention before I attend the Eagles concert.

42 posted on 06/27/2006 3:43:37 PM PDT by Kenny Bunk ( Vote Fraud: The Democrats' Secret Weapon .... Well, secret to the RNC, anyway.)
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To: Dr. Thorne; toddlintown; FrPR
Much more body than Cristal.

Funny, you sounded more like a Piper-Heisdick fellow. But I hasten to agree. Cristal is the Corona Light of Champagnes. Perhaps these hyperactive young gang-bangers find it "less filling."

You Crip or Blood?

43 posted on 06/27/2006 3:49:31 PM PDT by Kenny Bunk ( Vote Fraud: The Democrats' Secret Weapon .... Well, secret to the RNC, anyway.)
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