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TiVo Won
The Motley Fool ^ | 11 May 2006 | Tim Beyers

Posted on 05/12/2006 4:56:16 AM PDT by kevkrom

TiVo Won

http://www.fool.com/news/mft/2006/mft06051143.htm

By Tim Beyers (TMF Mile High) 05/11/2006

When I read Wednesday that News Corp.'s (NYSE: NWS) Fox brokered a deal to make available several of its shows at Apple's (Nasdaq: AAPL) iTunes music store, my mind immediately went to TiVo(Nasdaq: TIVO). "So, this is how it ends," I thought.

What I mean is that the bigwigs at the networks know that live TV, save for sports events, is over. TiVo won.

Not that couch potato surfing will go away immediately, of course. Television advertising remains a $100 billion-plus business, after all. But The Carmel Group reports that 15.6 million of us -- or roughly 15% of the TV-watching households in the U.S. -- own a digital video recorder (DVR). That means at least 15.6 million of us primarily watch recorded TV, which, in turn, means we swat ads like flies.

Fewer ads can only mean lower revenue for broadcasters. And they know it. That's why you're seeing Fox, Disney's (NYSE: DIS) ABC, General Electric's (NYSE: GE) NBC, and CBS(NYSE: CBS) flocking to iTunes. They're hoping downloads will help replace some of the revenue that's bound to be lost when the rest of us go TiVo-crazy.

Frankly, I've no idea if that plan will work. And I don't really care, either. That's not what interests me as an investor. Instead, I'm fascinated by how much TiVo has changed our viewing habits. It's no longer just about saving time; it's that we seek only the most valuable content and then save that for viewing at a time and place of our own choosing.

Think about that, and then think about this: Video downloads are increasing in popularity. Many TiVo boxes sport broadband connectivity. Isn't it a short trip between you downloading 24 from iTunes and playing the episode on your TiVo, commercial-free? I'll answer that: Yes, it is.

I've said before that Google(Nasdaq: GOOG)should buy TiVo. I still believe that. But this latest rush to downloads ought to have Apple also thinking buyout. Consider: TiVo's recent court win over EchoStar(Nasdaq: DISH) opens the possibility to royalties from DVR makers. Does Apple really want to be among that crowd? Or would it rather control the pipe and collect royalties? The same thinking applies for blending the Web and TV on a DVR, for TiVo bought the patent for that from IBM(NYSE: IBM).

I'm willing to conjecture that given the passage of time, Google won't be able to continue growing into its valuation without help from TV ads. But Apple can't let anyone else get in the middle of its downloading business. TiVo is there now with TiVoToGo for the iPod, and could be there once the rights management processes are in place to support downloads to DVRs.

In other words, both firms have legitimate reasons to want TiVo while the stock is still cheap. Can a bidding war really be that far off? Not in my book. You read it here first.

TiVois a Motley Fool Stock Advisor selection. Ask for an all-access pass, and you'll get a backstage look at all of the stocks that are helping David and Tom Gardner beat the S&P 500 by more than 35% each as of this writing. It's free for 30 days. All you have to lose is the prospect of a richer portfolio.

Fool contributor Tim Beyers has more than 100 hours of TV stored on two DVRs, including Wednesday night's episode of Alias. Don't tell him what happened, please. Tim didn't own shares in any of the companies mentioned in this story at the time of publication. You can find out which stocks he owns by checking his Fool profile. The Motley Fool has an ironclad disclosure policy.


TOPICS: Culture/Society
KEYWORDS: apple; dishnetwork; dvr; echostar; google; ibm; msmwoes; tivo
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Interesting take on the video download fad. As a TiVo owner, I know that once you go TiVo, there's no going back to VCRs. I especially love my DirecTV/TiVo combo box which lets me record two things at once, and for a much smaller fee than the standalone units. I just wish we could get some of the Series 2 features...
1 posted on 05/12/2006 4:56:19 AM PDT by kevkrom
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To: kevkrom

We are Tivo. T-I-V-O.


2 posted on 05/12/2006 5:00:29 AM PDT by theDentist (Qwerty ergo typo : I type, therefore I misspelll.)
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To: kevkrom

The author misses the segue to another obvious outcome. ... decline of movie theatres

Why go to the theatre for $20/person (tickets and snacks), sit with rude patrons, fight traffic when you can watch it at home (or a friend's hom) and enjoy a far better experience on you own terms?

All desired content moves to on-demand model.


3 posted on 05/12/2006 5:01:34 AM PDT by Blueflag (Res ipsa loquitor)
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To: kevkrom

All your commercials are belong to us.


4 posted on 05/12/2006 5:02:49 AM PDT by Always Right
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To: kevkrom
yeah web TV is where the future is. I don't have cable so the one show I watch, southpark gets downloaded. I'd be willing to toss a buck or so to download an episode.

Even so, there aren't enough hours in the day to sleep, work, read, play video games and watch 3-4 TV shows. I've tried doing the first 2 at once to free up TV watching time, but that didn't work out too well so TV had to go.
5 posted on 05/12/2006 5:04:51 AM PDT by tfecw (It's for the children)
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To: kevkrom

People that don't have TIVO don't realize how great it is. It is the greatest invention ever for enjoying tv- I never watch live tv anymore, except for sporting events.


6 posted on 05/12/2006 5:05:13 AM PDT by Altair333
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To: kevkrom
That means at least 15.6 million of us primarily watch recorded TV, which, in turn, means we swat ads like flies.

When ad revenues drop to the point where I am charged to watch programs, I will watch less.

7 posted on 05/12/2006 5:06:51 AM PDT by Flyer (Tag line changed to appease Lurker)
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To: kevkrom

I doubt video download is just a fad. This is like the early days of the internet itself. Video over the internet is the future. Only the methodology will change (becoming more transparent).


8 posted on 05/12/2006 5:08:04 AM PDT by Petronski (I just love that woman.)
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To: kevkrom

You'll like this as well..mash here http://www.michaelrobertson.com/


9 posted on 05/12/2006 5:10:04 AM PDT by mo
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To: Altair333

See, there's an interesting angle. Live sports, by definition, needs to be seen live. There's an investment angle there somewhere...


10 posted on 05/12/2006 5:11:00 AM PDT by ovrtaxt (My donation to the GOP went here instead: http://www.minutemanhq.com/hq/index.php)
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To: kevkrom

Since all TV and radio programming is provided for the sole purpose of filling in the time between commercials, programming, as we now know it, is over.
I'm not saying this is good or bad, just making a prediction.


11 posted on 05/12/2006 5:30:24 AM PDT by Roccus
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To: kevkrom
Philips has the answer with their latest Patent filing:

Apparatus and method for preventing switching from a channel during an advertisement display

12 posted on 05/12/2006 5:36:24 AM PDT by Yo-Yo (USAF, TAC, 12th AF, 366 TFW, 366 MG, 366 CRS, Mtn Home AFB, 1978-81)
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To: Milhous; abb; Liz; martin_fierro; Southack; george76; petercooper

"Fewer ads can only mean lower revenue for broadcasters. And they know it. That's why you're seeing Fox, Disney's (NYSE: DIS) ABC, General Electric's (NYSE: GE) NBC, and CBS(NYSE: CBS) flocking to iTunes. They're hoping downloads will help replace some of the revenue that's bound to be lost when the rest of us go TiVo-crazy."

We and others have been documenting the fall of the Dinosaur Fishwraps re decreasing paid subscriptions, newsstand sales, company ads and personal ads. This just adds hi test airplane gas to their smoldering fires of impending doom.

ABCNNBCBS and the Dinosaur Fish Wraps are losing audiences,income and power every day. The congressional elections this year and the 2008 elections may be their last hurrahs in impacting elections on any scale.


13 posted on 05/12/2006 5:37:04 AM PDT by Grampa Dave (There's a dwindling market for Marxist homosexual lunatic wet dreams posing as journalism)
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To: kevkrom

There are a lot of different angles and wrinkles, like how digital cable boxes have DVR capability, the absolute addictiveness of something like YouTube, the potential capabilitites of something like an Xbox 360...


14 posted on 05/12/2006 5:39:51 AM PDT by vikk
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To: rdb3; chance33_98; Calvinist_Dark_Lord; Bush2000; PenguinWry; GodGunsandGuts; CyberCowboy777; ...

15 posted on 05/12/2006 5:54:00 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: kevkrom

TIVO became even better when I learned to program the ->| button to do 30 second commercial jumps. So much easier.


16 posted on 05/12/2006 6:04:56 AM PDT by aMorePerfectUnion (outside a good dog, a book is your best friend. inside a dog it's too dark to read)
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To: kevkrom

"I especially love my DirecTV/TiVo combo box which lets me record two things at once, and for a much smaller fee than the standalone units. I just wish we could get some of the Series 2 features..."

Thanks for posting this article on this very interesting trend.

The TiVo love affair goes across generations. Many of our younger relatives have two tv sets with two TiVos. They record programs for their kids on TiVo and programs for them on the other TiVo. That way they can control/monitor what their kids watch, and they can avoid what my wife calls the black hole evenings on TV.

We have many retired friends with Direct TV, two tvs and two Tivos. One couple, the woman loves movies and her husband is a sports nut/addict. She records the movies to watch when nothing is on tv, and he records everything from golf to whatever seasonal sport is happening.

Another couple, we know, also, have different tastes. She is addicted to the home/room/garden improvement shows, and he is addicted to fishing/hunting/outdoor shows and is getting into the cooking/chef shows. They both love movies and use the ComCast system to order movies on their time and demand. They like the reality tv shows, 24, Alias, House and Lost. They used to rent a lot of Movie CDs, and with the new ComCast system, they seldom rent a Movie CD.

After 6 years of Dish, we will be leaving them soon. Their basic bill for the bigger channel choice with no Showtime or HBO is now up to about $55/month, and their recorders are expensive and years techwise behind Tivo. We just got an offer from Comcast for about $40/month for 12 months if we give them our Dish satellite receiver and box. Direct TV has become less expensive than Dish and has the TiVo advantage and Tivo's easy to use and record menus.

We are far less into tv than most of our friends. I'm fully retired and never have the tv on during the day time unless something earth shaking is happening. Even then, I go to Free Republic for my news. We still only have one TV, an old 14 year old RCA tv, which we are waiting for it to decide to die. My wife still works 3 days per week. On her off days, if she isn't erranding, she has the tv on for mainly background. It is usually tuned to some home improvemen show or and old movie classic. We watch tv after dinner from 7 pm, until about 10 pm. We will only own one tv.

So now our decision is to go with Comcast for a year and then go to Direct Tv or just go to Direct TV and by pass comcast all together, for our few hours of tv viewing each evening. Friday nights and Saturday nights have become black hole nights with basically nothing on our 140+ Dish Channels. A TiVo or ComCast's recorder and movies on demand will fill those 5-6 hours if we are home.


17 posted on 05/12/2006 6:06:40 AM PDT by Grampa Dave (There's a dwindling market for Marxist homosexual lunatic wet dreams posing as journalism)
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To: aMorePerfectUnion
TIVO became even better when I learned to program the ->| button to do 30 second commercial jumps. So much easier.

Easier, I suppose, but I actually prefer to fast-forward over them (at FF2... what is that 6x speed?) so that if a neat commercial does happen to grab my attention, I can go back and watch it.

18 posted on 05/12/2006 6:08:45 AM PDT by kevkrom (Posting snarky comments so you don't have to)
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To: kevkrom

The only thing I've watched on television in the last several weeks has been 24 -- that includes news shows and sports.


19 posted on 05/12/2006 6:19:41 AM PDT by Tribune7
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To: aMorePerfectUnion
TIVO became even better when I learned to program the ->| button to do 30 second commercial jumps. So much easier.

Can you point me to where I can learn how to do this? This sounds much better than Fast Forwarding, which causes me to have to back up if I go to far. thanks.

20 posted on 05/12/2006 6:54:30 AM PDT by marvlus
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To: Tribune7
Speaking of 24 whats gonna be the next cliffhanger destiny for President Logan? In the space of 3 episodes he was almost forced to resign then last episode he almost committed Hari-Kari. It just keeps getting better and better. That show Rocks.
21 posted on 05/12/2006 7:21:11 AM PDT by Vote 4 Nixon (EAT...FISH...SLEEP...REDUX)
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To: kevkrom

I think Tivo still requires a phone line to setup/operate? I only have cell phone, so I can't get Tivo until they change this. Any info greatly appreciated.


22 posted on 05/12/2006 7:36:51 AM PDT by fnord (497 1/2 feet of rope ... I just carry it)
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To: Vote 4 Nixon
I'm wondering if they might find a way to leave him in charge for the next "day".

He's a great villain.

23 posted on 05/12/2006 8:33:13 AM PDT by Tribune7
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To: kevkrom
I just wish we could get some of the Series 2 features...

I have DirecTV/Tivo/HD. What are the Series 2 features?

24 posted on 05/12/2006 8:37:20 AM PDT by InterceptPoint
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To: aMorePerfectUnion
TIVO became even better when I learned to program the ->| button to do 30 second commercial jumps. So much easier.

What's the trick?

25 posted on 05/12/2006 8:38:38 AM PDT by InterceptPoint
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To: InterceptPoint
I have DirecTV/Tivo/HD. What are the Series 2 features?

Home media options, for one, which, with netowrking, allows you to download things recorded on your TiVo to your computer, or watch things recorded on one TiVo on another.

26 posted on 05/12/2006 8:39:20 AM PDT by kevkrom (Posting snarky comments so you don't have to)
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To: kevkrom

TIVO Nation. I am TIVO Nation.


27 posted on 05/12/2006 8:42:17 AM PDT by Solson (magnae clunes mihi placent, nec possum de hac re mentiri.)
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To: kevkrom
Tivo is excellent and really does change the way you watch tv. The hype is very close to the mark. I watch almost everything time shifted now, and zip through commercial or dull segments.

O'R Factor goes from an hour to about 12-15 minutes.
The average hour drama gets in at about 45 minutes.
The average sitcom goes from 30 mins to 20 minutes.
I start watching MLB games about 75-90 minutes into it and skip commercials - often I catch up as the event is ending where I watch it live. Perfect.

I only watch about 5-7 hours of non sports tv a week (the average American I think watches almost 4.5 hours a DAY), and Tivo shaves that down even less!
28 posted on 05/12/2006 8:44:11 AM PDT by HitmanLV ("5 Minute Penalty for #40, Ann Theresa Calvello!" - RIP 1929-2006)
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To: kevkrom

Have you seen the pics of the new HDTV, 2-tuner Tivos coming later this year? WOW!


29 posted on 05/12/2006 8:47:32 AM PDT by HitmanLV ("5 Minute Penalty for #40, Ann Theresa Calvello!" - RIP 1929-2006)
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To: HitmanLV

There's a new one? I know that they already sell an HD unit with 4 inputs (2 for DirecTV, 2 for over-the-air), which you can use any two of.


30 posted on 05/12/2006 8:49:20 AM PDT by kevkrom (Posting snarky comments so you don't have to)
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To: ovrtaxt
Live sports, by definition, needs to be seen live

Ah, but I have made my husband very happy a few times by recording the end of game after he has gone to sleep. He works hard and early and had given up because his team was behind. The surprize of the score may be lost, but the pleasure of seeing how they did it was worth it. He was thrilled that I recorded it for him!

31 posted on 05/12/2006 8:53:00 AM PDT by myprecious
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To: InterceptPoint; marvlus

IP,
I like it and it worked fine, but if you decide it isn't for you, it is easy to undo...

From the TIVO FAQ...

"There is a unofficial, undocumented way to turn on 30 second skip. This will turn the "skip to end" (->|) button into 30 second skip. To try it, enter the following sequence of buttons: Select-Play-Select-3-0-Select. Entering the code works best while watching a recorded show. The code will toggle 30 second skip off/on so enter it again to switch back if you don't like it. Also, after any reboot, the button will revert to original standard functionality."


32 posted on 05/12/2006 8:53:09 AM PDT by aMorePerfectUnion (outside a good dog, a book is your best friend. inside a dog it's too dark to read)
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To: aMorePerfectUnion

For other interesting Tivo info, look at:

http://www.tivofaq.com/


33 posted on 05/12/2006 8:53:54 AM PDT by aMorePerfectUnion (outside a good dog, a book is your best friend. inside a dog it's too dark to read)
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To: kevkrom
Home media options, for one, which, with netowrking, allows you to download things recorded on your TiVo to your computer, or watch things recorded on one TiVo on another.

I doubt that option is available for HD. What do you think?

34 posted on 05/12/2006 8:54:38 AM PDT by InterceptPoint
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To: fnord

I don't have a phone line hooked up permanently. To originally hook up I ran a long line. You can also buy a wireless phone hook up from Radio shack inexpensively.


35 posted on 05/12/2006 8:55:46 AM PDT by aMorePerfectUnion (outside a good dog, a book is your best friend. inside a dog it's too dark to read)
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To: fnord
Well, if you use cable you can often get a DVR through the cable company. I think most of the dishes have programs for this too. We don't have a phone line (except VOIP), and we use the DVR from Comcast. I know that Time Warner and Knology also have a DVR option.

Typically the DVR option with the cable company requires you to purchase full digital cable. Usually the DVRs are two-tuner so you can watch one show and record another (although we've had problems with our two-tuner capability sometimes).

36 posted on 05/12/2006 8:59:06 AM PDT by Kaylee Frye
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To: kevkrom

The set top box price I have no issue with, the monthly fee.. that's where TIVO loses me... Way I figure it, broadcasters should be paying for that to let me know whats on, and encourage me to watch it... not be to pay for glorified TV Guide service.


37 posted on 05/12/2006 9:01:42 AM PDT by HamiltonJay
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To: kevkrom

I really think DirecTV is making a big mistake dropping TiVo from their lineup. I may drop DirecTV over the inability to get HD DirecTiVo.


38 posted on 05/12/2006 9:03:00 AM PDT by FreedomPoster (Guns themselves are fairly robust; their chief enemies are rust and politicians) (NRA)
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To: HamiltonJay

Well, that's where TiVo makes their money, so I doubt it's going away any time soon. The DirecTiVo units only have a $5/month charge, and it's only charged once even if you have 2 or 3 units in the house. On the other hand, those units typically don't get all of the cool features like Home Media.


39 posted on 05/12/2006 9:04:25 AM PDT by kevkrom (Posting snarky comments so you don't have to)
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To: Altair333
I never watch live tv anymore, except for sporting events.

I wait untill about 30 minutes in, so I can skip through the commercials...

I've got the HiDef DirecTV Tivo unit. Better than crack.

40 posted on 05/12/2006 9:06:32 AM PDT by cspackler (There are 10 kinds of people in this world, those who understand binary and those who don't.)
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To: Blueflag; All
Blueflag: The author misses the segue to another obvious outcome. ... decline of movie theatres

If Hollyweird tries really hard they could probably catch up to the rest of America in the 22nd century by going with the flow, forgetting about trying to financially prop up those brick and mortar churches they call theaters, and releasing new productions straight to DVD format.

I accidentally ordered Flight 93 because Hollyweird delayed its release of United 93 in DVD format to try to force people into going to a theater to see it. My initial annoyance at ordering the wrong DVD eventually gave way to a sense of appreciation to Fox for delivering the product I wanted when I wanted it. The early bird got the worm. My interest in United 93 may very well permanently wane should Hollyweird wait too long to release it to DVD.

All:

On another note, a thread about the death of broadcast television seems to call for celebration in the form of an appropriate Gilder quotes:

Life after Television

TV defies the most obvious fact about its customers -- their prodigal and efflorescent diversity. people perform scores of thousands of different jobs; pursue multifarious hobbies; read hundreds of thousands of different publications. TV ignores the reality that people are not inherently couch potatoes; given a chance, they talk back and interact. People have little in common except their prurient interests and morbid fears and anxieties. Necessarily aiming its fare at this lowest-common-denominator target, television gets worse and worse every year.

. . .

Television is a tool of tyrants. Its overthrow will be a major force for freedom and individuality, culture and morality. That overthrow is at hand.


41 posted on 05/12/2006 9:15:05 AM PDT by Milhous (Sarcasm - the last refuge of an empty mind.)
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To: kevkrom

42 posted on 05/12/2006 9:20:14 AM PDT by HitmanLV ("5 Minute Penalty for #40, Ann Theresa Calvello!" - RIP 1929-2006)
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To: Grampa Dave

ABCNNBCBS and the Dinosaur Fish Wraps take a train trip.

43 posted on 05/12/2006 9:21:27 AM PDT by Liz (We have room for but one flag, the American flag." —Theodore Roosevelt)
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To: kevkrom

Oh I know its their business model... but you get 2 choices, I pay for the tech or I pay for the service.. not both.

$15 a month = $180 a year.. why would I pay $180 a year when I only pay $144 a year for basic cable service? And frankly if I didn't live in an area where the hills and valleys make broadcast reception unreliable I probably wouldn't even have basic cable. Makes no sense to spend that kind of money... and then pay several hundred for the device as well? No thanks.

I don't watch that much TV, generally because I am too active.. but it would be nice to watch something I want to watch, but was broadcast when I was not home on those occassions when I am home.... but for $200 or more for the device and $180 a year for the service... It doesn't make sense... I'll just wait until the entire season of what I missed comes out on DVD and rent it or buy it.


44 posted on 05/12/2006 9:27:16 AM PDT by HamiltonJay
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To: vikk
the absolute addictiveness of something like YouTube

Some days, Xena's Guy sends me so many YouTube videos, I suspect him of being underemployed.
45 posted on 05/12/2006 9:29:14 AM PDT by Xenalyte (Pudding won't fill the emptiness inside me . . . but it'll help.)
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To: Altair333

I thought it was great until they took away the lifetime subscription. Now I won't buy another. Fortunately, there seems to be more options available these days.


46 posted on 05/12/2006 9:32:13 AM PDT by SaveTheChief ("This one goes to eleven.")
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To: kevkrom
Interesting article. Thanks.

I just wish we could get some of the Series 2 features...

What is Series 2?

47 posted on 05/12/2006 9:38:29 AM PDT by scripter ("You don't have a soul. You are a soul. You have a body." - C.S. Lewis)
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To: aMorePerfectUnion; Kaylee Frye

thanks for the info

I have Comcast so I should check out their DVR offer


48 posted on 05/12/2006 9:40:00 AM PDT by fnord (497 1/2 feet of rope ... I just carry it)
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To: scripter; kevkrom

I saw the answer in post 26. Thanks for answering my question before I asked. ;-)


49 posted on 05/12/2006 9:42:00 AM PDT by scripter ("You don't have a soul. You are a soul. You have a body." - C.S. Lewis)
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To: scripter
If you have a TiVo that isn't one of the DirecTV combo units, and you weren't an "early adopter", then you likely have the Series 2 "standalone" unit. TiVo Series 2 features
50 posted on 05/12/2006 9:42:40 AM PDT by kevkrom (Posting snarky comments so you don't have to)
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