No element of surprise there. He's just following his role models, the Hollywood "celebrities". Dems are just celebrity wannabees.
Sadly, American politics is becoming a popularity contest, rather than a race based on content of ideas & accomplishments.
How else does one, for example, explain Hitlery's existance & popularity?
Certainly, it's not based on her accomplishments.....unless you count her taking Arkansas schools from 50th all the way to 50th in state rankings.