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Ad glut rocks radio
yahoo news ^ | 6/20/04 | Jill Goldsmith

Posted on 06/20/2004 6:52:15 PM PDT by Diddle E. Squat

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To: Buckhead

Pardon me bub, but as I am in RADIO SALES, I would prefer that someone NOT go that direction. My station plays 15 minutes of music, and 5 minutes of commercials, in that order, at a time. Very reasonable, and still FREE!


41 posted on 06/21/2004 1:29:50 PM PDT by TexConfederate1861
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To: this_ol_patriot

It's part of getting older I think. I used to wonder why my folks just listened to the radio, when I was so much more into the sound, and albums and cd's, etc. Then when I hit forty I realized I didn't give a flip about all that crap either.

I listen to KTRH. I know exactly when the programs are going to come on after the top of the hour. When they go to commercial, I have a sense of when they will be back much like the way I can sense when a red light is about to turn green. Glenn Beck is the worst because at 25 after the hour I've counted over 20 commercials in a row, including many repeats. Will an advertiser really pay to have their ad played twice during the same break?

Anyway, KTRH now has competition in the mornings (700). I find Laura Ingraham funnier and edgier than Glenn much of the time especially when Glenn is acting womanish, or is giving his Motivational Guru rant. OTOH, 700 has almost as many commercials and they run O'Reilly and (gag) Alan Colmes at night, so I have Hannity on one channel and Colmes on the other. I won't listen to Colmes. He sucks, though I must say he has a face made for radio.


42 posted on 06/21/2004 1:39:58 PM PDT by johnb838 (When I hear "Allahu Akhbar" it means somebody is about to die.)
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To: NYCVirago

The one that gets me is where the guy comes on and brays: "Hi, I'm so-and-so, the creative mind behind Queer Eye for the Straight Guy". That causes a channel changing reaction, I can't stand it. That and the Planned Parenthood and Reproductive Rights PSA/commercials they play during Hannity. Think he knows about that?


43 posted on 06/21/2004 1:42:56 PM PDT by johnb838 (When I hear "Allahu Akhbar" it means somebody is about to die.)
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To: johnb838
The one that gets me is where the guy comes on and brays: "Hi, I'm so-and-so, the creative mind behind Queer Eye for the Straight Guy". That causes a channel changing reaction, I can't stand it.

I hear that one on sports radio a lot. Who do they think their audience is? I doubt any sports fans are going to be impressed by the creative mind behind Queer Eye for the Straight Guy!

That and the Planned Parenthood and Reproductive Rights PSA/commercials they play during Hannity. Think he knows about that?

Good question. Maybe he has no control over those PSAs. I also notice how jarring the liberal bias is on ABC Radio News, especially after listening to Rush or Hannity.

44 posted on 06/21/2004 2:23:02 PM PDT by NYCVirago
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To: johnb838

Sunday morning I was watching with my nephews and nieces a fun show about pets on one of those animal channels when a commercial for some pet product came on(Hartz?), spoofing the Queer Eye show(or maybe the actual guys for all I know), complete with a hamster/gerbil reference at the end. Might have been funny in the right timeslot, but was totally inappropriate for a Sunday morning kids show.


45 posted on 06/21/2004 2:34:54 PM PDT by Diddle E. Squat
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To: NYCVirago

That seems to happen a lot(putting an insanely liberal PSA in the commercial break for conservative shows like Rush.) IIRC, the PSA rotation is usually automated, so it is often just a random juxtaposition.


46 posted on 06/21/2004 2:36:40 PM PDT by Diddle E. Squat
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Comment #47 Removed by Moderator

To: Sofa King

DITTO! DITTO!!

In fact... every time I hear that insipid "Carol From Lifequotes", I find myself spontaneously envisioning my hands closing around her throat - not to mention the two smarmy yuppies from Centerpoint Mortgage. What I have in mind for those two, would make an al-Zarquawi envious of my savagery.

I don't watch TV at all, and the only radio I listen to is Right Wing Extremist Hate Radio (Praying someone from DU is reading this and soiling their drawers, right now). I've got a stopwatch next to the radio and I've doped out the format for Rush's show so that I can turn off the radio precisely as necessary to eliminate all the commercial breaks during his show. (And even with all that, I still want to brutally murder the announcer on the local station who *insists* on talking over Rush's intro music... If I wanted to hear from a toilet, I'd FLUSH one, you jerk!) If I'm not mistaken, I think even Rush sacrificed another minute at the beginning of the hour to commercial yammering, sometime in the past few months.

Additionally - any of you snake-oil salesthings out there (and in particular, the phony "Doctor Doctors" advertising hair goo and fat pills) (and it's not lost on me that Rush dragged that insufferable phony Phil Hendry in to do the "Corti-Slim" commercials; there are still some things to which some people will not stoop): Pay close attention to the next sentence, because I have a heads up for you:::
When you get to Hell, I will be waiting there for you. Your punishment, for eternity, will be to eat bottle after bottle of whatever it is that you're advertising - and I'll be there with a lighted blowtorch, and if you don't keep swallowing, you'll get the blowtorch. (Yes, that includes YOU, Doctor Doctor Doctor Greg Sinemoan and Doctor Doctor Doctor Talbott and Doctor Doctor Doctor Etc... You WILL have to drink the hair goop. Bottle after bottle of it.)

Furthermoreover... my febrile imagination runs toward designing an electronic device which *at least* turns off the radio via remote control in 1 minute increments, programmably. Actually, I think something like that already exists, but there are other items (such as laser and GPS jamming) that are higher up on my list of priorities for electronic countermeasure expenditures right now...

I think Rush used to be on shortwave - and with no commercials; you just got the EIB filler during the time for local commercials (which would be just fine with me, Rush's commercials - with the exception of the fat-pill one done by that rodent Hendry - are at least tolerable). But I haven't been able to find it recently - is it still on?


48 posted on 06/21/2004 4:05:11 PM PDT by fire_eye (Socialism is the opiate of academia.)
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To: Erasmus
Who are the bigger morons, the burnouts that sit around listening to the commercials or the advertisers that don't understand that anyone with enough money to buy their products has already flipped the dial.

Thats an incredible amount of money wasted on ads no one is listening to.

49 posted on 06/21/2004 4:14:49 PM PDT by Rome2000 (The ENEMY for Kerry!!!!!)
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To: Buckhead

Thanks, Buck.


50 posted on 06/21/2004 5:52:24 PM PDT by JeeperFreeper
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To: MplsSteve
That is a keeper.

Thanks.

51 posted on 06/21/2004 6:12:04 PM PDT by don-o (Stop Freeploading. Do the right thing and sign up for a monthly donation.)
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To: TomServo

52 posted on 06/21/2004 6:16:55 PM PDT by My Favorite Headache (Rush 30th Anniversary Tour Tickets On Sale Now!)
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To: TomServo

53 posted on 06/21/2004 6:18:52 PM PDT by My Favorite Headache (Rush 30th Anniversary Tour Tickets On Sale Now!)
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To: My Favorite Headache

Somehow - I knew you'd find my response....;-)


54 posted on 06/21/2004 6:18:57 PM PDT by TomServo (“I'll give you three seconds to stop licking my face." "Count slow...")
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To: My Favorite Headache

They were very much ahead of their time on this one.....;-)


55 posted on 06/21/2004 6:20:06 PM PDT by TomServo (“I'll give you three seconds to stop licking my face." "Count slow...")
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To: Diddle E. Squat
I gave up on radio completely just a few months ago and that sadly includes talk radio. I just can't deal with all the incessant ads anymore. I understand the need to "pay the bills" but 25 minutes an hour (nearly 50% of the time) for ads is ridiculous. And that doesn't even include all the drive time traffic reports, weather reports and imbecilic DJ patter on top of all that.

Public radio is scarcely any better. They spend so much time with fundraisers and telling us that "our commercial free programming depends on your donations" that they might as well run the damn ads in the first place.

So now I travel around with an MP3 player and I have a stack of CDs for the car. One of these days, I'm going to have to hook up with Sirius or XM radio.

56 posted on 06/21/2004 6:47:45 PM PDT by SamAdams76 (Manos - The Hands Of Fate)
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To: MplsSteve

Excellent suggestion. I checked out the link and did some reading on the website. Have it bookmarked and listening to it right now. They seem to have a much deeper repertoire than the typical classical station and they play opera and choral music too at certain times during the week.


57 posted on 06/21/2004 7:25:41 PM PDT by SamAdams76 (Manos - The Hands Of Fate)
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To: Rome2000
Back in my misspent youth, when I was doing a little radio, if we ran the same ad for a local business twice during a single commercial break, we'd get an irate phone call. The advertiser would insist that we run a "make-good" later on to compensate for our goof.

For several years, I have been hearing these "double-spots" on local radio. I was, of course, irritated to say the least. From time to time I would think of calling up the affected advertiser and notifying him that he was getting cheated by the radio station.

I was talking this over one day with a friend who's currently in broadcasting, telling him how screwed up the traffic department at this station was. He said, "You don't get it. That's not a mistake in the eyes of the station or the advertiser. These days, advertisers are advised to do that in order to get the attention of the listener."

The moron listener, I think he meant.

58 posted on 06/21/2004 8:20:50 PM PDT by Erasmus
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To: Diddle E. Squat

My pet peeve.

Ads are why I can't stand listening to Boortz in the morning. I think he's on about 30 - 35 minutes during the 9:00 hour.

And I used to listen religiously to AM580 - WDBO (Orlando) in the early morning. Then a few years ago it became almost non-stop ads. Traffic - ads. Weather - ads. Three minutes of news - ads. It got to the point where I'd turn on the radio and think, "If there is an ad when I tune to 580, I'm turning the dial".

I don't think I listened to ANY WDBO for almost a month before I finally tuned to it once and there wasn't an ad. Even now I listen maybe 10mins a week. It is that bad.


59 posted on 06/21/2004 8:31:49 PM PDT by VeniVidiVici (In God We Trust. All Others We Monitor.)
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