A Reply from a CBS Affliate VP of Broadcast Stations on Reagan Mini-Series

10/27/2003 | Babsig

[Pest]

My reply from Clorox:

Dear Mr. XXXXXX:

Thank you for giving us your views about television program sponsorship.
Our basic guideline in buying commercial time is to select only those programming
periods that are consistent with our reputation as a manufacturer of quality products.
To ensure that we meet this objective, we prescreen all shows before placing our
advertising messages around them. We select only those program periods which we
feel offer the proper environment for our commercials. Acceptable programming periods
would not include shows designed to exploit race, religion or national origin, or
shows that rely on unnecessary sex or violence to support their story line. Our
commercials will be aired around programs carrying a "parental discretion"
advisory only when they do not exploit violence, sex or prejudice.

Even while operating within these guidelines, however, we know our selection of
programs will not always meet with every viewer's approval. Occasionally, questions
of personal taste will arise, and some individuals may be offended by particular
programming periods we have selected. Still, we do attempt to avoid placing our
commercials around programs that will be offensive to substantial segments of the
viewing audience.


We and many other companies are trying to purchase advertising time in a responsible
way, and we have expressed our views to the networks. Even so, we believe the best
force for change is the television audience. For this reason, we urge viewers to
let the networks know about their concerns and not to watch programs they find objectionable.

Once again, thank you for writing.

Sincerely,

Charles Hvizda
Product Specialist

CSH/GMV