Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Gillette Loses Billions after Shaming Men in Ad Campaign
PJ Media ^ | 1 Aug, 2019 | Jim Treacher

Posted on 08/01/2019 1:59:20 PM PDT by MtnClimber

…...Consumers, men in particular, must be made to feel worthless. They have to be reminded that their needs and desires are wrong under any circumstances, that their instincts are loathsome, that their very existence is a malignancy, and that they're responsible for all the world's ills whether they want to admit it or not.

Now give them your money, you piece of garbage.

But hey, maybe I was wrong. Maybe this was a good idea. How is it working out for Gillette? Douglas Ernst, Washington Times:

Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January.

The year that Gillette launched its “We Believe” campaign and asked “Is this the best a man can get?” has coincided with P&G’s $8 billion non-cash writedown for the shaving giant.

That's 8 billion. With a b.

(Excerpt) Read more at pjmedia.com ...


TOPICS: Society
KEYWORDS: ads; backfire; beardedlady; bigfail; corporateliberalism; culturalmarxism; feminazism; gillette; homofascism; manhood; miserablefailure; toxicmasculinity; webelieve; woke
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-80 ... 101-102 next last

1 posted on 08/01/2019 1:59:20 PM PDT by MtnClimber
[ Post Reply | Private Reply | View Replies]

To: MtnClimber

When woke leads toward broke. I am amazed at their stupidity. Must be democRATs leading the company.


2 posted on 08/01/2019 2:00:40 PM PDT by MtnClimber (For photos of Colorado scenery and wildlife, click on my screen name for my FR home page.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

The article is a little misleading. It sounds like a tax maneuver such that P&G gets to defer paying taxes on current income. Gillette’s fairly expensive as razor blades go. Someone who buys Gillette over cheaper substitutes presumably feels they’re worth the extra money. I don’t see the value, but then again, I don’t drink Starbucks either, and they’re prospering.


https://www.wcpo.com/money/local-business-news/procter-gamble-continues-growth-streak-with-year-end-results
[Chief Financial Officer Jon Moeller told reporters that Gillette posted 4 percent organic sales growth in the quarter and continues to be an attractive business for P&G.]


3 posted on 08/01/2019 2:03:28 PM PDT by Zhang Fei (My dad had a Delta 88. That was a car. It was like driving your living room.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

No more razors for me anymore.


4 posted on 08/01/2019 2:04:33 PM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

Maybe they can now use the Marlboro Man.


5 posted on 08/01/2019 2:05:19 PM PDT by tired&retired (Blessings)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

Who the #$#$ thought that was a GOOD idea?!?!?!!

“Hey, let’s insult EVERY SINGLE MAN on the planet!! That should send sales skyrocketing!!”

I haven’t bought them since.

God knows how much they’ve lost on one person in a year.

Times millions.


6 posted on 08/01/2019 2:05:42 PM PDT by dp0622 (Bad, bad company Till the day I die.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: MtnClimber

They’re not stupid. They want to make money in the long run. It’s a mystery to me, but I’ll take a stab at it. Like Nike, they see growth in the anti-American global market. The good news is that their predictive models show that American patriotism will be alive and well into the near future. The bad news is they see an ever growing, ever more prosperous anti-American majority in the wider world.


7 posted on 08/01/2019 2:06:53 PM PDT by scottinoc
[ Post Reply | Private Reply | To 1 | View Replies]

To: Zhang Fei

It’s amazing that people make 7 figure salaries to make stupid mistakes like that. It will continue to happen. Just look at Colin Kapernick. Actually he’s smart. Can’t play so he takes down the league with him after he’s made millions. Still the NFL could have turned off the cameras during the national anthem while they were kneeling. Shows how much brains they have.


8 posted on 08/01/2019 2:07:44 PM PDT by DIRTYSECRET (urope. Why do they put up with this.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: MtnClimber

I’ve been a Gillete razor guy my entire adult life. Their outrageous “social Justice” ads revolted me. I threw away my Gillette razor, went to Walmart and bought myself a nice (and inexpensive) BIC three blade razor.

Screw ‘em.


9 posted on 08/01/2019 2:08:18 PM PDT by Walrus ("I can't spare this (Trump). He fights.")
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

Went to Schick - actually gives a better shave than Gillette - as if I needed a reason not to go back....


10 posted on 08/01/2019 2:09:03 PM PDT by Intolerant in NJ
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber
When are these companies going to learn to stick to business and stay out of politics and Leftist ideologies?

They're getting what they didn't expect.

Fewer "toxic" male customers.

11 posted on 08/01/2019 2:10:44 PM PDT by HotHunt (Been there. Done that.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber
Awwwww. 👍👞🔫
12 posted on 08/01/2019 2:11:07 PM PDT by rktman ( #My2ndAmend! ----- Enlisted in the Navy in '67 to protect folks rights to strip my rights. WTH?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber
It was better when shaving companies knew that they could count on Bobby to help sell their stuff, eh?
13 posted on 08/01/2019 2:12:21 PM PDT by OttawaFreeper ("The Gardens was founded by men-sportsmen-who fought for their country" Conn Smythe, 1966)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

been using this 3-blade razor from the 99c store and Im a big fan of it. never even miss Gillette and their faggot blades..


14 posted on 08/01/2019 2:16:37 PM PDT by max americana (Fired libtards from our company & did so happily at every election since 2008. I hope all libs die.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

Bic.


15 posted on 08/01/2019 2:16:48 PM PDT by Signalman
[ Post Reply | Private Reply | To 1 | View Replies]

To: Intolerant in NJ
Went to Schick - actually gives a better shave than Gillette - as if I needed a reason not to go back....

I wish I could find a Schick that work as well for me as the Gillette Mach 3 (for sensitive skin). I have a combination of thick hair and skin that irritates easily. Normally I shave every 3-5 days to minimize the buildup of very irritated skin. Been that way for 45+ years of shaving.

I despise Gillette for their latest marketing cr@p, but until I find something as good (or better) than the Mach 3, I won't be switching.

The good news is I purchased a bunch with coupons and sales a few years ago (less than $3 per 3-pack), so I won't need to decide until I run out in the next year or two.

Throwing the razors away won't do me any good, and Gillette already has my money. Future purchases are a different matter.

16 posted on 08/01/2019 2:16:57 PM PDT by CatOwner
[ Post Reply | Private Reply | To 10 | View Replies]

To: MtnClimber

A loyal Gillette customer for 53 years and now: no more. I know it’s a small protest but I know it adds up.


17 posted on 08/01/2019 2:16:57 PM PDT by ReleaseTheHounds ("The problem with Socialism is that eventually you run out of other people's money." M. Thatcher)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Intolerant in NJ

Same here - Schick Quattro Titanium. More comfortable shave and less expensive.


18 posted on 08/01/2019 2:17:22 PM PDT by taxcontrol (Stupid should hurt - dad's wisdom)
[ Post Reply | Private Reply | To 10 | View Replies]

To: MtnClimber

Don’t let them write off their loss. It was a deliberate stunt.


19 posted on 08/01/2019 2:17:26 PM PDT by a fool in paradise (Denounce DUAC - The Democrats Un-American Activists Committee)
[ Post Reply | Private Reply | To 1 | View Replies]

To: dp0622
“Hey, let’s insult EVERY SINGLE MAN on the planet!!

Hey ! They insulted us MARRIED MEN too.....

:-)

20 posted on 08/01/2019 2:18:37 PM PDT by Mopp4
[ Post Reply | Private Reply | To 6 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-80 ... 101-102 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson