Cadbury's Treasure Island campaign focuses on Devon, Somerset and the River Ribble.
Posted on 03/27/2019 1:34:29 AM PDT by SunkenCiv
Cadbury has temporarily pulled its "real treasure hunt" ad campaign after archaeologists and the government accused it of advocating looting.
The Treasure Island ads encouraged children to "grab your metal detector and go hunting for Roman riches", but failed to warn that digging without permission is illegal. It suggested a number of sites across the UK and Ireland where "treasure's fair game".
The confectioner took the online ad site down on Monday after being inundated with messages from archaeologists who described the campaign as "irresponsible" - a view endorsed by the government. The arts minister, Michael Ellis, said the ad risked undermining rules to protect heritage.
The Advertising Standards Authority said it had received about 30 complaints and was assessing whether to launch an investigation.
Cadbury said: "Cadbury Freddo Treasures aims to inspire families to go on everyday adventures together. It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts and we are grateful this matter has been brought to our attention.
"We can now confirm that the webpage has been taken down and we are updating the content to focus solely on directing families to museums where existing treasures can be found."
(Excerpt) Read more at theguardian.com ...
So Willy Wonka upped his game to real treasure, eh?
Clever, that. Now folks will be shot for trespassing. Good job, Cadbury! (Can you say, “Lawsuit?”)
Atlantis Calling
https://youtu.be/2sbNK7YTFFo
Home – Time Traveler – Audio (3:37)
https://home9.bandcamp.com/track/time-traveler
http://www.westmichmusichystericalsociety.com/home/
The Snozberries taste like Snozberries.
If they really were for discovering the past they would be behind this a thousand percent.
Isn’t all archeology a modified form of stealing? Particularly the graves part anyway.
*blech*
I love Cadbury chocolates, but no thanks on the Snozberries…
;o]
Most of the treasures found in England are by recreational detectorists. The laws there promote it. But, you can’t just go and trespass either.
Hopefully some families will look online and find the rules. I think it is as simple as show up at a farmer’s house, have a written “contract” that says if any treasure is found, the government will be notified, and if we get to keep the treasure - the farmer gets XX percent of it. (I imagine there is a typical percentage). If I was a farmer seeing mom, dad and a couple of little kids in their rubber boots - I would be happy to let them on. (As long as the contract has something about they can’t blame me if they get hurt on my property!”.
In England, if you find a bunch of mundane treasure (like roman coins, gold bars, etc.) you get to keep it. Stuff that is notable and would be helpful to the archaeologist or a museum, they have to pay the finder the value of the artifact.
I think it’s a great idea. Better than the guy in the USA that posts some cryptic poem about the treasure he’s buried.
Its Britain!
They can go in their own backyards and have just as good a chance to find something.
I’m not British and I’m not a barrister, but I believe things found in the ground can be declared ‘treasure trove’ by the local coroner. If something was simply lost, it belongs to whoever found it (and/or the landowner). But if it was hidden or tucked away to be fetched later it is treasure trove and belongs to the crown. But in this case, the government plays fair. Anything that is historic is turned over to a local or national museum and the finder/land owner is paid a full, fair price. Anything that museums aren’t interested in are returned to the finder/land owner who can legally sell them on the open market.
All You Roman Treasure Belong Us.
You spelt "Oologists" wrong. And Cadbury Eggs only resemble real bird eggs.
A very close friend of mine used to live in the UK. One day a very old wall on her property collapsed and when she went to inspect the damage she came across a cache of gold and silver from the 17th century.
When she moved to the USA she smuggled it out with her and then sold it, paid the appropriate US taxes, and started a new life.
In the UK she was supposed to surrender it and trust that maybe someday the government would give her a pittance as a reward for being a tool.
I say good for her and likewise anyone else who discovers something on their own land and decides to keep it instead of handing it over to the socialists.
Uh, no, actually it's not, but people who hate archaeology, history, and science often post that canard.
That doesn't make any sense at all. Some metal detectorists do work with archaeologists, and archaeologists aren't digging up things on the sly to sell on the black market.
Well of course you do.
Looks like an overreaction to me. Cadbury’s main problem is not explaining in their materials how to do detecting legally and respectful of any site.
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