Posted on 02/12/2018 6:24:32 AM PST by Red Badger
With mom, dad and grandma signing up in increasing numbers, Facebook is losing younger users in the United States at a faster pace than previously estimated, researchers said Monday.
A report by eMarketer said Snapchat is drawing youths away from Facebook at a quicker clip than Facebook-owned Instagram.
Facebook is still growing in the US market, according to research firm, mainly due to increases in usage by older age groups.
The report is the latest to highlight Facebook's problem with attracting and keeping young people, who have long been a core user base for the world's biggest social network.
The research firm said it expected the first-ever decline in the 18-24 age group in the US, a drop of 5.8 percent this year.
It also said that for the first time since its research began, less than half of the 12-17 age group in the United States would be on Facebook, with a 5.6 percent drop in that segment.
The under-12 age group meanwhile will see a decline of 9.3 percent this year, eMarketer said.
The same trend is expected to continue into 2019 and 2020, with declines in all segments of US users under 25, the report added.
Facebook will lose an estimated two million users under 25 this year, with Snapchat and Instagram the main beneficiaries.
The report said Snapchat will add 1.9 million users under 25 in 2018 and Instagram will add 1.6 million.
Snapchat, which is known for its disappearing messages, will continue to have more users aged 12 to 24 than Instagram, the researchers said.
But Snapchat could end up facing a similar problem as it seeks to increase its user base and reach all ages.
(Excerpt) Read more at afp.com ...
I noticed my nieces and nephews are hardly posting anymore to facebook. I think they’ve moved on to other social networking options.
Yep, it’s now ‘Fogey Book’!........................
If it doesn’t change its ways, it’s losing this old user, too. I’m right now on a self-imposed hiatus due to its censorship actions.
Facebook is all about letting everybody know what you’re up to.
Teens DO NOT WANT their parents to be fully informed about their activities.
I thought it was inevitable that this would happen to FB. That being said, it isn’t going away anytime soon. I am grateful to FB because it has enabled me to keep in touch with people I haven’t otherwise talked to in decades.
From my experience, Facebook membership appears to be an inverse function of intelligence.
Not a hardbound rule, but seems to be true more often than not.
Would love to see FB just tank; egotistical.
There was no reason to think Facebook would fare any better than...
Friendster
then
MySpace
then
Facebook
then
Instagram and/or Snapchat
then
???
Do you have the next billion dollar platform? I’ve got an idea. May not be a billion dollar platform, but I think it will have an audience and I’ve already locked up the domain name!
My granddaughter and her friends have moved to Snapchat. If I tag her on something she replies but otherwise she doesn’t post or reply at FB.
I think you’re on to something there.
Same for me. Folks from high school, sorority sisters, the friends I made in India that I otherwise would no longer get to “see” I’m not a rabid user.
DING! DING! DING! DING!.........WE HAVE THE WINNAH!.....................
I killed my FB page, deleted EVERYTHING I EVER POSTED and deleted the account back in June.................
Facebook is EVIL, and I would like to see it go down!!!! PHOOEY to Snapchat, Instagram, and all other photo-based social media platforms, too!!!!
PHOOEY to Zuckerbird and Sandbird!!!!
http://www.freerepublic.com/focus/f-news/3482165/posts?page=20#20
That’s where the money is. There’s way more not cool people.
“Facebook is losing younger users”........
Sounds good to me, being 80+ years old, to be considered a “younger user”. I have all but dropped Facebook except for honoring our military and police forces. The rest of Facebook is mostly “junk”.
I plan on joining you soon.
Instagram seemed to be “hot” about a year or so ago...but now it’s fading. People said it was much better to promote your business on Instagram than Facebook. To me, it just seems to be a waste of effort.
“Teens DO NOT WANT their parents to be fully informed about their activities.”
It’s a good point. I don’t want to post my life to any social network either. I love privacy. Not because I have a need to hide anything. I just love to live my life in the world but with my private life intact. Others feel differently, and that’s great.
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