Despite Another Ratings Slump, the NFL Remains TV's Top Dog

AdAge ^

[MadMax, the Grinning Reaper]

I’m one of those 9 Percenters and I don’t buy anything “football” anymore.

Goodell isn’t getting any of my money for being a fascist prick.

[Peesypie]

Short answer - no.
Long answer - Hell no.

You do you. I’ll do me.

Thanks for sending the welcome wagon...I...guess... :)

[freedumb2003]

>>Hopefully it will be Jacksonville vs Carolina in the Super Bowl. That would hurt the ratings even more.<<

The nfl will then blame the bad ratings on that, not the real reason.

No, we need a marquee match up - NE vs LA or NO would do nicely.

Let them explain away the low rating with THAT matchup!

[mewzilla]

The last 2 paragraphs say it all. Which is, no doubt, why they are the last.

[EdnaMode]

Good point. Pittsburgh vs Philadelphia would be a good one too.

[edzo4]

Fake statistics? like posting a chart that shows people watch TV on many more devices than a TV as Proof people watch less TV? So sorry your sad little NFL boycott isn’t doing crap, more people than ever are watching. Two things you didn’t consider 1 there are more games than ever broadcast there used to be three games Sunday early, Sunday late and Monday night now there is Thursday, Saturday early Sunday morning from London, Sunday night so while an audience for a particular game may be lower the overall total audience is much larger. Additionally you hint at it with your own phony chart, many no longer watch on tv but they still watch on phones tablets laptops game consoles etc. So while it may be true that less people watch a traditional broadcast the overall audience is larger. Go Patriots!

[Hyman Roth]

And an endless stream of annoying commercials.

My Pillow is the first thing that came to mind. :>)

[jmaroneps37]

Sure thing; you got it! There is nothing to see here just keep moving along folks. The actual butts in the seats numbers that can’t be faked are terrible; but the magic numbers from fixed boxes in private houses show things aren’t so bad after all. Ha ha ha ha and Hillary has a 95% chance of winning.

[DoodleBob]

My good FRiend, the article was about TV ratings. The charts I posted were about TV ratings declines, and declines in TV viewership across most age brackets.

If you want to have a round-table discussion about how the decline of measured TV viewership is masking an attendant rise in online streaming of games, that'd be great. But that wasn't at issue here.

If you want to discuss whether or not the "boycott" will work, I'm also happy to have that discussion. My suspicion is that the owners, like most businessmen, will cut costs elsewhere (e.g., fire back office workers, pay the guys parking cars less, etc.) if the revenue hit is short-term; I don't see players getting paid less over the next year or two.

I'd rather watch these guys.

[edzo4]

The waiting list for patriots season tickets is 12 years. I’m sure the are very concerned that you don’t watch football. LOL

[edzo4]

Then don’t try and prove that less people watch the NFL cause Less people watch traditional TV.

From the ad age article:

Season-to-date, broadcast prime-time ratings are down 9 percent compared to the year-ago period, with the Big Four nets averaging 6.3 million viewers per night, down from 6.95 million in the first fourteen weeks of the 2016-17 schedule. The NFL’s own 9 percent decline is of a piece with the slump in overall TV viewership, although football’s scale dwarfs everything else on the tube

[DoodleBob]

I didn't, but it's early. I'll wait for coffee to kick in.

May you have a good day!

[edzo4]

yeah you did or perhaps it must have been a different doodlebob that posted this in comment #15

[Starboard]

The commercials are particularly insidious in my opinion.

***************

They often sell personal images more than products. Its a false message targeted at naive viewers yet the ads work, otherwise they wouldn’t be spending millions to air them.

No question about it, the ads are promoting a certain cultural view. If you want to be cool, beautiful, happy, and socially accepted you simply have to buy their products.

The American advertising machine is very powerful and influential in our society. We are bombarded with their slick messages, exaggerations and propaganda every hour of the day.

To paraphrase The Most Interesting Man in the World (one ad that was at lease somewhat amusing)...I don’t watch much TV but when I do I always turn off the sound. ;)

[Starboard]

"I always turn off the sound. ;)

***************

CORRECTION:

...I always turn off the sound when the ads come on.

[RC one]

I think on one level, the ads are selling a product but on another level, they’re selling an alternate social reality. As a recent example, there is a commercial that portrays a middle aged middle class white man with his middle aged middle class black wife and their 3 or so biracial children. Now, I’m not saying that this reality doesn’t exist and I’m not at all bothered by such relationships but I would say that it isn’t portraying the typical American reality. To further illustrate my point, I have no idea what product this commercial is purporting to sell. All I can remember is the white man, his black wife, and their house full of biracial children. So what was it really selling?