Posted on 11/15/2017 7:08:34 AM PST by 11th_VA
(Includes MNF Data from deadline.com:
(Excerpt) Read more at sportsmediawatch.com ...
Too many people still watching the millionaire thugs.
This is a work in progress. Be patient. We can bring the numbers down in the weeks ahead.
Advertisers will make a combination of changes. Some will pull NFL ads, and some will demand lower payments for ads no longer reaching previous numbers of viewers. Either way it will be less revenue going to the NFL.
I think the cable channels may also be noticing viewers like my brother. He does not turn to the channel showing an NFL game until at least ten minutes into the game - skipping any opening ceremonies, and the political antics going on with them. That can affect viewership of some ads placed at the beginning of the show.
If you just plot 2017 as a stock price, you see lower low’s and lower high’s. Definitely in stock terms a weakness not to brag about or ask for $50 million and life time plane.
I think the difference is accumulative: Once the “addictive habit” of “automatically” watching a TV game, of spending so many thousands for a in-stands game (plus the hours of driving there-parking-waiting-watching-waiting-leaving-driving back time required) are broken a little bit, the advantages and freedom of having time back will convince others.
Pappa Johns has already apologized to the NFL, doubt he will be pulling his ads. It is a weird situation, a liberal whines and companies fall over themselves trying to distance themselves from whatever was the offender. A conservative whines and companies shrug.
In gathering this data, the data that is reported is the 'Peak Viewers'. It looks like they gather data at 15 minute intervals, and then report that as the number of views in a game. Peak viewer's usually occur (from my reading the data) after the first quarter.
I was an early adopter. I cut off the NFL after the handling of the Ray Rice Elevator Punch fiasco. I can tell you, at first you miss the excitement, particularly if you’re a fantasy football player, but over time, it gets better. Now, when I see a game on in a bar, it’s like watching something completely foreign to me.
The trend is our friend.
Investors and advertisers will not like catching the falling knife.
Their pizza sucks like dominos and pizza hut.
Sooner or later, the dumbasses with snap to reality.
Actually, the dropoff this far into the season is amazing. The "viewers" column, which has the greater losses, is the most telling. The "ratings" column has less dropoff because not everyone who watched NFL last year are watching TV during that time.
It's a downward spiral which will decrease revenue. Another telling number will be how bad NFL merchandise sales are this year. And then when NFL thugs don't get obscene profit from endorsements, etc, etc,....
(probably deserves it own thread):
Worse, the league is losing its core fans, according to a survey by the Winston Group in October. Upshot: "Prior to the recent NFL National Anthem controversy, the NFL had a favorability with 57% of those surveyed. Post controversy, only 44% had a favorable image of the NFL." More critically for the NFL, according to the Winston Group, "the fall off in favorables occurred among important audiences. Among males, NFL favorables fell 23 percentage points, going from 68% to 45%. In looking at a more specific audience, males 34-54, NFL favorables fell 31 percentage points, going from 73% to 42%.
Among this group the NFL has a surprising negative image, as it went from +54% (73% favorable-19% unfavorable) in August to -5% (42% favorable-47% unfavorable) in September.
My opinion? The number of people that are all-in for the NFL has fallen more than the aforementioned numbers. Viewership is being propped up by fantasy sports enthusiasts, which suggests to me attendance will be even lower next season.
Interesting to see that the NFL had already lost viewership before DJT tweeted out in Week 3.
The fans did not need to be told by DJT to tune out. They figured that out all by themselves.
If anything, all DJT did was lock in the low numbers by stating the issue clearly. Surely the league hoped to have a “new normal” kind of response, where people would just forget about the protests and resume their previous viewing habits. But once DJT framed the issue clearly, this was no longer possible.
in-person attendance down 100,000 from the start of the season:
https://www.pro-football-reference.com/years/2017/attendance.htm
This is my last year for Fantasy Football. I have been playing the same league for 20 years. I no longer follow the game closely enough to field a decent team. All the guys on my team had great seasons three years ago, back when I still cared.
Papa Johns, like every other corporation of note, has a marketing department that is dominated by Liberal female SJW’s. Five negative tweets from Leftists will get far more action than if all of us stormed the building.
You are right.....be patient.....and look for a huge drop in season tickets sales next year
Only problem is less ads make football more watchable.
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