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'It's Like a Top-Shelf Whiskey': Bay Area Buzzing Over $15 Coffee
NBC Bay Area ^ | Feb 10, 2016 | Terry McSweeney

Posted on 02/11/2016 11:32:48 AM PST by nickcarraway

It took eight years to produce the first crop of Finca Sophia, grown in the mountains of Panama.

A San Francisco Bay Area coffee shop is charging $15 for a cup of joe — and apparently people can't get enough of it.

The not-your-average cup is called Finca Sophia and can be found at Equator Coffee, which has locations in San Francisco and Mill Valley.

The beans are from the Gesha variety, grown way up in the mountains of Panama. It took eight years to produce the first crop, which was not much and prompted a spike in price.

Equator Coffee educator Akaash Saini said various fertilizers are used to grow the coffee beans.

"Doing different things when it comes to farming and harvesting techniques," Saini said. "Whatever we can do to get the best cup of coffee."

Saini said when it comes to Finca Sophia, you get what you pay for.

"It's almost like a top-shelf whiskey, or a $40 bottle of wine compared to an $8 bottle of wine," Saini said.

The Equator Coffee location in San Francisco's Market Street has already sold out of Finca Sophia.

"Amazing, very amazing," San Francisco-resident Myron Tate said of experiencing the premium dark brew.

Steve Jordan drove to Mill Valley from San Francisco just to get his cup of Finca Sophia.

"It's amazing, I really like it," Jordan said. "It's more like a tea mix than a true coffee."

Not everyone, however, shared their opinions.

"I don't really like it," said Mill Valley resident Heidi Connelly, adding that the coffee was bitter.


TOPICS: Business/Economy; Food; Local News
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1 posted on 02/11/2016 11:32:48 AM PST by nickcarraway
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To: nickcarraway
Sounds like the Coors phenomenon when I was a kid living in Ohio
2 posted on 02/11/2016 11:34:21 AM PST by Cyman
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To: nickcarraway

$15 coffee? Idiocy knows no bounds, but I shouldn’t be surprised by this coming from San Fran-sissy-co.


3 posted on 02/11/2016 11:34:30 AM PST by rdl6989
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To: nickcarraway

If you are a coffee lover you might be tempted to pay for a cup of the most expensive coffee in the world. Indonesia’s velvety tasting brew, Kopi Luwak, gives new meaning to rich coffee. It can cost up to $50 per cup.

“The supply is very limited in the world that makes the price is very expensive,” Kopi Luwak brand managing director Henry Fernando said.

The reason the supply is limited has to do with how the beans are initially processed. Just a warning here, it isn’t pretty.

Kopi means coffee in Indonesian and Luwak is a wild Asian palm civet, a fury creature that looks like a cross between a cat and a ferret. The civet climbs the coffee trees to find the best berries, eats them, digests the berries and eventually out comes the coffee beans in its stools. Farmers then pick up the civet droppings and take the beans to a processing plant. Something about the gastric juices in the civet’s stomach gives Kopi Luwak its unique flavor.


4 posted on 02/11/2016 11:35:50 AM PST by Mr. K (Trump/Cruz 2016)
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To: nickcarraway

I’ll stick with the best: French Peruvian from Porto Rico Coffee Importers, NYC. Ten bucks a pound.


5 posted on 02/11/2016 11:36:17 AM PST by miss marmelstein (Richard the Third: With my own people alone I should like to drive away the Turks (Muslims))
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To: Cyman

Coors=water


6 posted on 02/11/2016 11:37:06 AM PST by PIF (They came for me and mine ... now it is your turn ...)
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To: nickcarraway

People are lemmings and idiots!


7 posted on 02/11/2016 11:38:00 AM PST by Jim from C-Town (The government is rarely benevolent, often malevolent and never benign!)
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To: rdl6989
$15 coffee?

Such an interesting microcosm where people are likely stepping over homeless people to pay $15 for a cup of coffee.

8 posted on 02/11/2016 11:40:46 AM PST by The Iceman Cometh (The Democrats Must Lose In November)
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To: Mr. K

There was a reference to that coffee in the Jack Nicholson film The Bucket List.


9 posted on 02/11/2016 11:41:08 AM PST by sarasota
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To: nickcarraway

The world’s best cup of coffee is at a coffee shop in NYC. They featured it in the movie Elf.


10 posted on 02/11/2016 11:41:30 AM PST by Nevadan
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To: nickcarraway
It took eight years to produce the first crop, which was not much and prompted a spike in price.

A spike from what, exactly?

11 posted on 02/11/2016 11:42:23 AM PST by ShadowAce (Linux - The Ultimate Windows Service Pack)
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To: nickcarraway

I once flew business class on an Asian carrier (EVA?) that served Krug champagne. Retail it goes for $150 a bottle.

I guess I was to much of a Philistine to appreciate it, ‘cause for the life of me it just wasn’t any better than the $12 sparkling wine I drink on New Years Eve.


12 posted on 02/11/2016 11:43:19 AM PST by Gamecock ( Do not be afraid of those who kill the body but cannot kill the soul...Matthew 10:28)
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To: rdl6989

“$15 coffee? Idiocy knows no bounds ...”

La madre dei cretini e` sempre incinta.

(The mother of idiots is always pregnant.) Italian Proverb


13 posted on 02/11/2016 11:43:27 AM PST by paterfamilias
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To: nickcarraway

I am satisfied with Trader Joe’s French Roast Coffee Beans brewed with fresh filtered water at home $5.99 for a Bag.


14 posted on 02/11/2016 11:43:50 AM PST by UB355 (Slower traffic keep right)
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To: nickcarraway

People are so stupid. They buy an expensive cup of coffee then put it in a paper cup.


15 posted on 02/11/2016 11:44:13 AM PST by Mashood
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To: nickcarraway

I gulp down a 15 ounce mug in the morning to get my heart started; Dunkin’ D is my favorite but I can live with most brands. Fifteen bucks buys me a month or more worth.


16 posted on 02/11/2016 11:45:08 AM PST by JimRed (Is it 1776 yet? TERM LIMITS, now and forever! Build the Wall, NOW!)
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To: nickcarraway

And I thought people were idiots for paying $6 for flavoring coffee and calling it latte’.


17 posted on 02/11/2016 11:46:27 AM PST by TruthWillWin (The problem with socialism is that you eventually run out of other peoples money.)
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To: Cyman
Sounds like the Coors phenomenon when I was a kid living in Ohio

By the time Coors was available in Florida I was already bored by the taste. I am probably in a tiny minority that doesn't care for it.

Offer me a freeby right after I finish mowing the lawn on a hot day though and I'll love it anyway.

My favorite is Old Frothingslosh Pale Stale Ale...the beer so light, the foam is on the bottom.

*Courtesy Reg Cordic on KDKA in Pittsburgh.

18 posted on 02/11/2016 11:47:05 AM PST by capt. norm (If you can't make them see the light, let them feel the heat!)
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To: Mr. K

I couldn’t get my cat to eat coffee beans but I did manage to train my pet skunk. I haven’t actually been able to sell any skunk-poop coffee yet but I’m fairly sure it’s just a matter of marketing.


19 posted on 02/11/2016 11:47:19 AM PST by Billthedrill
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To: rdl6989
Check out DOMA coffee roasters here in good old Coeur d'Alene Idaho. They know what they're about. I usually favor Carmella's and Vito's whole bean blends for my espresso maker. Grind it fresh every morning. Worth a try. They ship. Available via Amazon.
20 posted on 02/11/2016 11:49:37 AM PST by Noumenon (Resistance. Restoration. Retribution.)
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