While a satellite in low-Earth orbit takes 90 minutes to complete one orbit it is already in orbit as soon as it reaches orbital velocity. That would occur within 20 minutes. Thailand is 10,000 miles from the launch site near Cayenne almost half way around the Earth. The rocket burn pictured here is most likely a second firing (a second stage) called a mid-course correction to place the object into a higher circular (maybe geostationary) orbital altitude.
Yeah. Kind of figured. Probably bringing an elliptical orbit into the round.