I like Beck but I think this is a bad move. If he really does has something say - say it now! With all that’s going on right now... bombings, TX explosion, college campus stabbings, etc., people are already on edge. Its ridiculous to hype up anything right now.
Just say what you have to say for crying out loud.
Having been in the media I do get waiting until Monday. Releasing something on a Friday would bury it.
But if I were him I would have just not said anything until I released it on Monday.