They are simply following the general trend in broadcast and cable TV. That trend is taking us quite rapidly to a 50/50 split between commercials and content. This Is their answer to fading viewership numbers. In fact it is a major contributor to those lower figures.
My solution for those rare times when I watch shows with commercials is either to DVR the show or toggle between two shows in order to skip past the commercials.
For shows that I want to watch in near-real-time, I start DVR'ing it, do something else for 20 minutes or so, then start watching the show. This allows me to skip commercials while still seeing things close to when its broadcast.
toggle between two shows in order to skip past the commercials.”
I tried that the other night but all three stations had commercials on at the same time. That’s just not right!
Problem is, the tv shows schedule their commercials at the same time so you can’t watch two shows. The other day I was watching a 110 minute movie that ran three hours. That’s over 33% commercial time. As much as cable costs, there’s no reason these people are so broke they have to have so many commercials.