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Breakfast Cereal Mascots: Beloved and Bizarre
CBS News ^

Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway

A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.

Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.

The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.

Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.


TOPICS: Business/Economy; Food
KEYWORDS: mascot
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To: ConorMacNessa

41 posted on 04/07/2013 6:47:41 PM PDT by fieldmarshaldj (Resist We Much)
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To: RushIsMyTeddyBear

“Have you tasted Trix lateley??? O...M...G. It tastes like fruity cardboard.”

Our old family favorite, Cinnamon Toast Crunch, was ruined about three years ago when it got a fiber boost to the point where it tasted like cinnamon coated old cardboard.

Such a bummer. Surely their sales plummeted? I kept hoping they’d wise up and go back to their old recipe.


42 posted on 04/07/2013 6:48:08 PM PDT by Persevero (Homeschooling for Excellence since 1992)
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To: Jack Hydrazine
and then there's THIS guy
43 posted on 04/07/2013 6:49:44 PM PDT by ZinGirl (kids in college....can't afford a tagline right now)
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To: nickcarraway

44 posted on 04/07/2013 6:50:31 PM PDT by dfwgator
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To: null and void
I'm afraid Quix is no longer with us


45 posted on 04/07/2013 6:52:23 PM PDT by JoeProBono (A closed mouth gathers no feet - Mater tua caligas exercitus gerit ;-{)
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To: RushIsMyTeddyBear
Bruce Jenner,

Who in their wildest dreams would have predicted he'd wind up as a Kardashian manservant....


46 posted on 04/07/2013 6:54:15 PM PDT by nascarnation (Baraq's economic policy: trickle up poverty)
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To: nickcarraway
They sell Quisp cereal in the Bi-Lo grocery store in the town I live in in NW PA... even odder, it's adjacent to the health food section... away from the assault on the senses of the cereal aisle.

Growing up, mom made us poached eggs on toast or oatmeal or citrus sections every morning for breakfast... we had cereal, but it was corn flakes, raisin bran, grape nuts, or shredded wheat. It was very rare that she would allow us to pick the "Coacco Frosted Sugar Bombs"... It was a rare treat to get Alpha Bits... or anything with a toy in the box or blasted on TV during kid primetime... Saturday morning cartoons.

Makes me wonder if all the "problems" that kids have these days with ADHD/Asthma/Aspergers/Learning Disabilities/Childhood Obesity/&c. is merely diet related... and that rather than the discpline of a traditional family where one parent works and the other does "everything else"... clean, make beds, laundry, ironing, gardening, child rearing, family meal planning and preparation, grocery shopping, paying bills, balancing the checkbook, taking the kids to hockey practice, and somehow managing to have fabulous hair while doing all that... well, it makes one wonder where everything went wrong and what players were involved to destroy the basics of healthy childhoods...

I have no doubt that it's an aggregate result from the combined assault on the family by the Feminist Movement, Big Food, Big Pharma, the ABCLBGTXYZ anything goes agenda, Public Education, and the Democrat Party.

</diatribe>

47 posted on 04/07/2013 6:55:39 PM PDT by Rodamala
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To: qam1

Yay! Freep me add please!


48 posted on 04/07/2013 7:00:21 PM PDT by JCBreckenridge (Texas is a state of mind - Steinbeck)
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To: Arthur McGowan; Bigg Red
The original grammar was correct. It was using the subjunctive mood, which is when one supposes a state that is different than reality.

In this case, the writer is suggesting that IF there WERE a character on a box of cereal, children would be more likely to like it.

I don't say "If I was President, I would..." The proper form is "If I were President, I would..."

-PJ

49 posted on 04/07/2013 7:05:55 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: dfwgator
Nut and Honey.

That one went over much better than 'Nut and Bits'...

50 posted on 04/07/2013 7:07:18 PM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing)
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To: nickcarraway
The fun of the 80s when they made theme cereal for every movie.

OK, the last one is a joke.

51 posted on 04/07/2013 7:10:46 PM PDT by mnehring
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To: Political Junkie Too

But there WAS a cartoon character on the box they gave the children.

If they had presented the childre with only plain gray boxes, it would then be correct to ask the children, “Would you like this cereal more if there WERE a cartoon character on the box?”

Since there WAS a cartoon character on some of the boxes, it was incorrect to say that “children liked a cereal better if there WERE a cartoon character on the box.”

If Obama were to be asked, “Are you responsible for the lousy economy since 2009?” it would be grammatically correct for him to say, “Even if I was President starting in 2009, it’s all Bush’s fault.” It would be grammatically incorrect for him to say “if I were President” precisely because he was (the putative) President.


52 posted on 04/07/2013 7:12:28 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: fieldmarshaldj

53 posted on 04/07/2013 7:13:36 PM PDT by Moonman62 (The US has become a government with a country, rather than a country with a government.)
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To: ZinGirl

Was that a real ad—and then they got the guy to play a part on “Seinfeld”? Or, was the ad shot just for “Seinfeld”?


54 posted on 04/07/2013 7:14:27 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: nickcarraway

"I pity the poor fool who don't eat my cereal".

55 posted on 04/07/2013 7:16:31 PM PDT by Rodamala
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To: nickcarraway

"I pity the fool that don't eat my cereal!"

56 posted on 04/07/2013 7:29:44 PM PDT by Disambiguator
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To: nickcarraway
 photo nuttin20bitch_zps3541afc0.jpg
57 posted on 04/07/2013 7:31:54 PM PDT by Fast Moving Angel (A moral wrong is not a civil right: No religious sanction of an irreligious act.)
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To: nickcarraway
...and who could forget Ethereal Cereal?
58 posted on 04/07/2013 7:31:56 PM PDT by Disambiguator
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To: nickcarraway
Spoof of cereal promotions that should seem familiar to anyone who grew up in the 70s
59 posted on 04/07/2013 7:37:38 PM PDT by Disambiguator
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To: nickcarraway
http://www.generalmills.com/Brands/Cereals/Monsters.aspx

Monsters cereal boxesThey were an innovative pair when they debuted in 1971.

Count Chocula was the first chocolate-flavored cereal with chocolate-flavored marshmallow bits.

And Franken Berry was the only strawberry-flavored cereal on the market.

In 1972, along came Boo Berry, the first cereal that tasted like blueberries. (Wiki)

60 posted on 04/07/2013 7:39:45 PM PDT by Bronzy
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