"Dead Tree" media is dying. If they can make it a digital issue for Kindle/smart phone users yea it will probably go but physical media is dying. The Columbus Dispatch is running commercials on TV showing their "New Look" which boils down to the paper being smaller. Subs are way down, ads are way down and "coupon-clippers" are moving to internet based coupons.
"Dead Tree" media is going to become a "nitch" item by the end of this decade.
“coupon-clippers” are moving to internet based coupons.
But still 95% of all coupons redeemed come from newspaper circulars. Just sayin’