Beer ads star 'Ho White' and dwarves

upi ^ | Oct. 16, 2009

[JoeProBono]

An Australian beer company has landed itself in Disney's cross hairs with an ad campaign featuring the likeness of Snow White in bed with semi-nude dwarves.

The Foundry, brewers of Jamieson's Raspberry Ale, said the "Ho White" campaign, based on characters from Disney's 1937 animated film, "Snow White and the Seven Dwarves," is designed to convince consumers the beverage is "anything but sweet," The (Sydney, Australia) Daily Telegram reported Friday.

The campaign, which includes advertisements online and in bars, features "Ho White" blowing smoke rings while in bed with dwarves renamed "Filthy, Smarmy and Randy" by the company.

[JoeProBono]

[MaxMax]

I Must Resist..

[freedumb2003]

Those trains can be hard on the caboose.

[Las Vegas Ron]

Enough is enough, she's smoking?

[ktscarlett66]

(It’s Snow White and the Seven Dwarfs, Mr Writer, Sir.) But I am lol at the illustration.

[Las Vegas Ron]

The one on the right must have been the seventh

[lefty-lie-spy]

Hehe. That’s great. I miss Australia.

It is the duty of a company to protect their copyright, and by not enforcing their
copyright, it opens them up to “abandoned” status, so they must aggressively pursue any copyright violators, otherwise risk losing their claim to said copyright. People always whine and say, “oh, its just a gag, let it go...”, but unfortunately its not quite that simple.

At least, this is standard practice in American law, but I do not know about Australian law on derivative works, fair use, etc. on this matter. The picture however seems to be a pretty blatant rip off. Perhaps they should have used the German (?) original story depiction of Snow White instead of the Disney version.

[ReneeLynn]

Good thing she’s white otherwise that ‘ho’ bit would be insulting./s

[seoul62]

Outrage!!!!!! Their palms must be whacked by a ruler.

[lefty-lie-spy]

The one on the right must have been the seventh Best comment of the week. (I wonder if the religion article posters will get it?)

[al baby]

I rear-ended a car this morning... So, there we were alongside the road and slowly the other driver got out of his car. You know how sometimes you just get soooo stressed and little things just seem funny? Yeah, well I couldn’t believe it... he ...was a DWARF!!! He stormed over to my car, looked up at me, and shouted, “I AM NOT HAPPY!” So, I looked down at him and said, “Well, then which one are you?” And then the fight

[guitarplayer1953]

back in the 60’s someone made up a Disney parity poster and if you can find one today they go for 100’ if not 1,000 of dollars.

[ReneeLynn]

“(I wonder if the religion article posters will get it?)”

I’m sure if the ‘get it’ they won’t want it. Geez.

[JoeProBono]

[Lokibob]

bump for later

[JoeProBono]

[JoeProBono]

[luvbach1]

Making the dwarves look different than the original does not fool anybody. Not that much different: I think I spotted Grumpy, Sleepy, and Dopey.

[MaxMax]

That must be the Before photo.

[RichInOC]

(It’s Snow White and the Seven Dwarfs, Mr Writer, Sir.)

“She drifted.”

[onedoug]

I recall that one. It was really risque.

[DemforBush]

"Ho White" blowing smoke rings while in bed with dwarves renamed "Filthy, Smarmy and Randy" by the company.

I think those guys were frat brothers of mine...

[Daffynition]

The campaign's official website, anythingbutsweet.com, could not be accessed.

The Foundry's site had featured pictures of Ho White but links to the campaign appeared to have been disabled.

Australia's Food Week website speculated that this may be due to a copyright infringement.

Disney was not immediately available for comment.

[lefty-lie-spy]

Is that even or odd parity? How many stop bits?

[guitarplayer1953]

Rather odd had most of the cast of Disney's cartoons. Had a day glow poster of Mickey, Donald, and Goofy smoking a hookah getting stoned with the caption Ain't gona work on Daisy farm no more a take off of Bob D song ain’t gone a work on Moggies farm no more.

[guitarplayer1953]

They are worth big bucks now.

[Paladin2]

[lefty-lie-spy]

I think I’d like that poster.

[LiberConservative]

That’s a hot looking face. Even for a ‘toon.

[JoeProBono]

[Daffynition]

[UCANSEE2]

I can see how riled up everyone is that someone ‘used’ Disney characters to put out a ‘semi-porn’ ad, but the reality is that Disney has been making ‘dirty cartoons’ ever since they started.

[JoeProBono]

[REDWOOD99]

Were you driving a Probe? I hear it’s horrible to get rear-ended by a Probe.

[Daffynition]

[Daffynition]

[JoeProBono]

Still workin' on the rings part

[Daffynition]

That's b/c you need two cigarettes to get it right. ;-D

[JoeProBono]

Better?

[Daffynition]

Muchly. At least you're not stoned. 8-P

[xp38]

In 1943 in response to the famous movie this now almost banned Warner Bros cartoon was made. http://www.youtube.com/watch?v=jUpJ5a968u0&feature=fvw

[Paladin2]

I don’t remember ever seeing that.

[xp38]

Banned from TV or official dvd releases but bootleg copies circulate out there. You can read about it on wiki http://en.wikipedia.org/wiki/Coal_Black_and_de_Sebben_Dwarfs

[JoeProBono]

[Paladin2]

I watched it.

[Sherman Logan]

The spelling “dwarves” was invented by JRR Tolkien as an analogy to “elves.”

Lord of the Rings has been so influential the spelling has become probably more widely accepted than the “correct” dwarfs.

[Moltke]

The Brothers Grimm are not amused.

What’s Disney’s beef? They just adapted the Grimm fairy tale themselves.

[ktscarlett66]

I know. I had to stop and think a minute ‘dwarfs? dwarves?’. But Disney used Dwarfs in the title. Personally, I never liked the story - SW was a wuss (’Oh the trees are scary!’) and cruel to boot, leaving the dwarfs brokenhearted when she just up and left ‘em for the Prince, after all their care of her. No spirit, no gumption, no courage. Give me Belle from Beauty and the Beast. She faced down the Beast, made a sacrifice to save her beloved father and had much better clothes than SW.

“You WILL come out to dinner!”
“Oh, NO, I WON’T”.