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Your Filet-O-Fish is Endangered
Mother Nature Network ^ | September 10, 2009 | EB Solomont

Posted on 09/11/2009 9:15:22 AM PDT by Diana in Wisconsin

(McDonald’s buys millions of pounds of hoki each year for Filet-O-Fish sandwiches. Now, conservationists say the New Zealand fish is being depleted.)

Ever wonder what kind of fish end up in a Filet-O-Fish sandwich? The answer is usually hoki, a bug-eyed sea creature found deep in the Pacific waters of New Zealand.

But it turns out that exporting millions of pounds of the fish each year -- McDonald’s alone at one time used 15 million pounds annually -- is depleting the hoki supply and pitting conservationists against commercial interests.

“We have major concerns,” said Peter Trott, the fisheries program manager in Australia for the World Wildlife Fund. In addition to population declines and ecosystem damage, he cited the accidental killing of other species, including skates and sharks. Managers let the fishing industry “get as much as it can from the resource without alarm bells ringing.”

Industrial fishing is no stranger to regulations designed to protect species that have been overfished, such as red snapper, monkfish and tuna. But for years, fishing for hoki was thought to be safe.

In fact, hoki’s commercial popularity coincided with the over-harvesting of another deepwater fish, the orange roughy, in the early 1990s. Hoki, which can grow up to four feet long, became a popular replacement. Its 25-year lifespan and quick pace of reproduction promised sustainable harvests. McDonald’s, Denny’s and Long John Silver’s became repeat customers, SeaFood Business, a trade publication, reported in 2001.

At first, the New Zealand Ministry of Fisheries set high fishing quotas of roughly 275,000 tons a year, from 1996 to 2001. And restaurant fish buyers saw the fish with new eyes after 2001, when hoki won certification from the Marine Stewardship Council.

But signs of overfishing and a decline in hoki spawns came quickly.

So far, New Zealand has not formally acknowledged that hoki are being overfished. But it has cut its quotas from 275,000 tons in 2000 and 2001 to 100,000 tons in 2007 and 2008.

In 2007, when the matter came up before the stewardship council, which was deciding whether to recertify hoki fishery as sustainable and well managed, ecological groups spoke out. The World Wildlife Fund in Washington, D.C., opposed recertification, saying: “The impacts of bottom trawling by the hoki fishery must be reduced.”

The fund was overruled, but as New Zealand cut back its fishing quotas, restaurants cut back, too.

Now, Yum Brands, which owns Long John Silver’s, does not use hoki, a departure from a company report that previously praised the fish as “certified sustainable.” Denny’s only serves hoki in New Zealand.

As for McDonald’s, home of the Filet-O-Fish, hoki use was slashed to 11 million pounds annually from 15 million pounds as the company tried to mind the fish supply. The fast food chain also uses other whitefish for the sandwich.

New Zealand’s Ministry of Fisheries believes hoki are coming back. “If you look at the current state of the fishery, it’s apparent that the string of management actions that we’ve taken, which came at severe economic impact, have been effective,” Aoife Martin, manager of deepwater fishers, recently said.

But not everyone agrees. A New York-based conservation group called Blue Ocean Institute says the fish is less abundant overall and that hoki fishing “takes significant quantities of seabirds and fur seals.”


TOPICS: Business/Economy; Conspiracy; Food
KEYWORDS: filetofish; fisheries; food; hoki; mcdonalds

No fish for YOU!

1 posted on 09/11/2009 9:15:22 AM PDT by Diana in Wisconsin
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To: Diana in Wisconsin

That was OK, there was probably too much mercury in these fish anyway.

Hou about turning to Tilapia as a source of fish sticks? These are widely used in the southeast part of Asia, and can be raised in aquaculture ponds, reather like catfish, but cleaner.

They can be made into filets. Or maybe we can go back to chickens.


2 posted on 09/11/2009 9:21:10 AM PDT by alloysteel (....the Kennedys can be regarded as dysfunctional. Even in death.)
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To: Diana in Wisconsin

I guess the only way to please these idiots is for people to start eating grass and seeds.


3 posted on 09/11/2009 9:21:16 AM PDT by Mmogamer (<This space for lease>)
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To: Diana in Wisconsin
This is the fish they use?.....
4 posted on 09/11/2009 9:23:48 AM PDT by AngelesCrestHighway
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To: Diana in Wisconsin

Hoki Smokes Bullwinkle!

5 posted on 09/11/2009 9:24:13 AM PDT by Tijeras_Slim
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To: Diana in Wisconsin

6 posted on 09/11/2009 9:24:19 AM PDT by JoeProBono (A closed mouth gathers no feet)
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To: AngelesCrestHighway

7 posted on 09/11/2009 9:24:36 AM PDT by SWAMPSNIPER (THE SECOND AMENDMENT, A MATTER OF FACT, NOT A MATTER OF OPINION)
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To: Diana in Wisconsin

How many hoki does it take to make a fillet-O-fish?...They look small...


8 posted on 09/11/2009 9:25:48 AM PDT by AngelesCrestHighway
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To: Diana in Wisconsin

mmmmm.....bug-eyed sea creatures!


9 posted on 09/11/2009 9:27:23 AM PDT by GSWarrior (Sometimes I actually do read the article before I post (but not this one).)
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To: Mmogamer
start eating grass and seeds.

I'm sure there is some group somewhere that protests the enslavement of grass for human's lawns. Eating grass would undoubtedly provoke a "Save the Sod" campaign. :)

10 posted on 09/11/2009 9:27:24 AM PDT by A.Hun (Common sense is no longer common.)
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To: Diana in Wisconsin

“The fast food chain also uses other whitefish for the sandwich.”...

That’s racist!.....


11 posted on 09/11/2009 9:27:30 AM PDT by AngelesCrestHighway
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To: AngelesCrestHighway
From the story:

Hoki, which can grow up to four feet long

12 posted on 09/11/2009 9:28:49 AM PDT by ravingnutter
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To: Diana in Wisconsin

How about finding a way to use carp?


13 posted on 09/11/2009 9:30:12 AM PDT by The Great RJ ("The problem with socialism is that you eventually run out of other people's money." M. Thatcher)
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To: Diana in Wisconsin

Old Wendy’s commercial: “How do square fish swim?”


14 posted on 09/11/2009 9:35:09 AM PDT by Yo-Yo (Joe Wilson speaks for me.)
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To: Diana in Wisconsin

I love a fish sandwich, but McDodo’s is the WORST fish sandwich on the planet!


15 posted on 09/11/2009 9:48:42 AM PDT by mylife (The roar of the masses could be farts)
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To: Diana in Wisconsin

There’s fish in there? I thought it was just fried crust


16 posted on 09/11/2009 9:55:00 AM PDT by WhyisaTexasgirlinPA (College Football Season!!!! Air Raid!)
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To: WhyisaTexasgirlinPA
"There’s fish in there? I thought it was just fried crust."

LOL...When I was an altar boy we had a priest who used to joke during Lent that McDonald's filets were acceptable fare for days that Catholics weren't supposed to eat fish.

17 posted on 09/11/2009 9:58:44 AM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: WhyisaTexasgirlinPA

You forgot the processed cheese product and McSauce


18 posted on 09/11/2009 9:59:06 AM PDT by mylife (The roar of the masses could be farts)
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To: Joe 6-pack; mylife

Their fish reminds me of what they used to serve us in the dorm in college - a friend would try to peel back the crust to only eat the fish and we used to laugh at her for the wasted effort...


19 posted on 09/11/2009 10:04:38 AM PDT by WhyisaTexasgirlinPA (College Football Season!!!! Air Raid!)
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McDonald Fillet O Stuff:

Fish Sandwich:


20 posted on 09/11/2009 10:16:30 AM PDT by mylife (The roar of the masses could be farts)
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To: WhyisaTexasgirlinPA

Who could blame her?


21 posted on 09/11/2009 10:17:27 AM PDT by mylife (The roar of the masses could be farts)
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To: Diana in Wisconsin

Fillet O Fish is made from Alaskan pollock as well.

There is plenty of pollock and it is well managed.


22 posted on 09/11/2009 10:21:07 AM PDT by kidd (Obama: The triumph of hope over evidence)
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To: mylife

We have a lake in our subdivision and I often see hoodrats out there fishing, even though it is posted residents only...but with the price of fish lately, I’ve actually considered getting a fishing license. But ick, cleaning them would be gross


23 posted on 09/11/2009 10:25:03 AM PDT by WhyisaTexasgirlinPA (College Football Season!!!! Air Raid!)
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To: WhyisaTexasgirlinPA

They are easy to clean


24 posted on 09/11/2009 10:27:19 AM PDT by mylife (The roar of the masses could be farts)
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To: WhyisaTexasgirlinPA
I'll clean em if you cookem AND... do the dishes ☺
25 posted on 09/11/2009 10:29:27 AM PDT by mylife (The roar of the masses could be farts)
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MsBehavin's Crab Melt..Yes that's bacon on top..

My Lobster Roll..


26 posted on 09/11/2009 10:48:21 AM PDT by mylife (The roar of the masses could be farts)
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To: mylife

I guess it’s just a matter of taste. I like them.


27 posted on 09/11/2009 10:55:19 AM PDT by murron (Proud Marine Mom)
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To: murron

The last one I bought looked just like the pic in #20 and tasted worse.

Do they ever change the oil at McDonald?


28 posted on 09/11/2009 10:58:14 AM PDT by mylife (The roar of the masses could be farts)
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To: mylife; All

Really! If I'm going to consume 500 calories that will magically go straight to my butt, I'm havin' a Lobster Roll!

29 posted on 09/11/2009 11:13:13 AM PDT by Diana in Wisconsin (Save The Earth. It's The Only Planet With Chocolate.)
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To: mylife

Those look good - I make a pretty good crab stuffed portabella mushroom...


30 posted on 09/11/2009 11:17:25 AM PDT by WhyisaTexasgirlinPA (College Football Season!!!! Air Raid!)
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To: mylife

I like the sauce. Maybe different Mcdonald’s cook theirs different. I remember one time, my son & I were driving through Kentucky and stopped at a Burger King off the interstate. He ordered a chocolate milk shake as did another man ahead of us. The other man told the girl behind the counter that his milkshake tasted funny, like BBQ sauce. Stupidly, I asked my son to take a sip of his milkshake to see how it tasted. He concurred. Turns out, whoever was responsible for putting the containers of BBQ sauce and chocolate syrup in their right places, put a container of BBQ sauce in the milkshake machine. I wondered if the burgers tasted like chocolate that day.


31 posted on 09/11/2009 12:23:28 PM PDT by murron (Proud Marine Mom)
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To: Diana in Wisconsin

L0L!


32 posted on 09/11/2009 12:29:59 PM PDT by mylife (The roar of the masses could be farts)
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To: WhyisaTexasgirlinPA

Yum!


33 posted on 09/11/2009 12:30:24 PM PDT by mylife (The roar of the masses could be farts)
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To: murron

That’s a pretty funny story!


34 posted on 09/11/2009 12:32:23 PM PDT by mylife (The roar of the masses could be farts)
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To: The Great RJ

“How about finding a way to use carp?”

Rearange 2 letters in it’s name and you’ll know why it isn’t fit to eat!


35 posted on 09/11/2009 12:34:13 PM PDT by dalereed
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