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90% of Americans don't like to cook—and it's costing them thousands each year
CNBC ^ | September 26, 2017 | Emmie Martin

Posted on 09/27/2017 4:14:05 PM PDT by 2ndDivisionVet

For some Americans, going out to dinner is a treat, planned and budgeted for. For others, it's just another Tuesday night. And Wednesday. And Thursday.

And that second group of people is becoming the majority. The number of Americans who enjoy cooking is declining, while the prevalence of food delivery startups, meal kit subscriptions and culinary-centric television shows grows.

In the Harvard Business Review, researcher Eddie Yoon shares data he's gathered over two decades working as a consultant for consumer packaged goods companies. Early in Yoon's career, he conducted a survey that determined that Americans fell into one of three groups:

• 15 percent said they love to cook
• 50 percent said they hate to cook
• 35 percent are ambivalent about cooking

When Yoon conducted the same survey 15 years later, the percentages had changed. Only 10 percent of consumers professed a love of cooking, while 45 percent said they outright hated it and 45 percent were on the fence....

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Food; Society
KEYWORDS: cooking; cookingpoll; cuisine; food; restaurants
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1 posted on 09/27/2017 4:14:05 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

I love to cook. Indoors, outdoors, simple, fancy, I cover a lot of ground.

I do know people who can’t fry an egg. I don’t know how they survive.


2 posted on 09/27/2017 4:16:11 PM PDT by ClearCase_guy (Benedict McCain is the worst traitor ever to wear the uniform of the US military.)
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To: ClearCase_guy

I’m still alive. How do you fry an egg?


3 posted on 09/27/2017 4:17:25 PM PDT by be-baw (still seeking...)
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To: 2ndDivisionVet

In Post-Industrial America, if you work full time, you work way past full time. If you are the other half of the population and don’t work full time, you have lots of free time.


4 posted on 09/27/2017 4:18:00 PM PDT by Bryanw92 (Asking a pro athlete for political advice is like asking a cavalry horse for tactical advice.)
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To: ClearCase_guy

Well those people are the ones eating out all the time.


5 posted on 09/27/2017 4:18:04 PM PDT by Dilbert San Diego
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To: 2ndDivisionVet

I cook, at summer BBQ’S.


6 posted on 09/27/2017 4:18:19 PM PDT by beergarden
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To: 2ndDivisionVet
I love cooking, and for most people who give it a little effort it's generally significantly better than dinners out. If I am going to go out to dinner, it's about the ‘experience’, and I want it to be at a place with great food and ambiance.
7 posted on 09/27/2017 4:18:48 PM PDT by neverevergiveup
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To: be-baw

>>How do you fry an egg?

I dunno! Microwave egg-fryer thingie?? Is that what a toaster does? What are those other things in the fork and spoon drawer anyway?? I guess I need to learn so I can survive this thread!


8 posted on 09/27/2017 4:20:04 PM PDT by Bryanw92 (Asking a pro athlete for political advice is like asking a cavalry horse for tactical advice.)
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To: 2ndDivisionVet

Good news and bad news.

It sounds bad that so many can’t cook worth squat.

And they should develop some skills.

But on the other hand, there has been great growth in restaurant, fast food, casual dining, etc in recent decades, which in turn creates business opportunity and jobs.


9 posted on 09/27/2017 4:20:43 PM PDT by Dilbert San Diego
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To: 2ndDivisionVet

I know there are exceptions, but when women chose careers over home, the grocery store aisles for prepared foods expanded and delivery, pickup, and dinner out did the same. Frankly, I don’t see how anyone who has been out working all day would feel like starting job #2 when they get home at 5:30 or 6:00.

Thankfully, I had the opportunity and the desire to stay home. I cooked and cleaned and gardened and home-schooled and tutored and did canning and baked and on and on. Do I cook now? Very rarely.

Also, when you order in a restaurant now, you basically get two meals for the price of one. Half of the sandwich and salad for lunch, the other half for dinner. It’s often cheaper to dine out.


10 posted on 09/27/2017 4:23:05 PM PDT by JudyinCanada
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To: 2ndDivisionVet

I love cooking, partly because I am no expert and see following a recipe to success as a challenge (think “Cooking for Dummies”). I think I have aptitude for it, but just don’t have the time (I could give up FR, I suppose, but nah).

My hope is that cooking will be one of my retirement pleasures.


11 posted on 09/27/2017 4:23:21 PM PDT by LostInBayport (When there are more people riding in the cart than there are pulling it, the cart stops moving...)
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To: be-baw
It's part ying, part yang. .
12 posted on 09/27/2017 4:23:40 PM PDT by Fungi (90 percent of all soil biomass is a fungus. Fungi rule the world.)
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To: neverevergiveup

I cook almost every meal, I don’t like going out to eat.


13 posted on 09/27/2017 4:25:58 PM PDT by Dusty Road (")
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To: 2ndDivisionVet

My wife used to like to cook, but doesn’t like to cook for just the 2 of us... so now we generally eat out 4 or 5 times a week. Since we never do fast food, I guess it adds up a bit.


14 posted on 09/27/2017 4:26:48 PM PDT by Cementjungle
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To: neverevergiveup

I wouldn’t say I like cooking, but I eat in most of the time. Home cooked tastes better I think, tends to be healthier, and at least I know what went in it. Plus, it’s cheaper, and there’s almost always leftovers to take to work. Besides, not much around here except pizza, and burgers.


15 posted on 09/27/2017 4:28:00 PM PDT by virgil (The evil that men do lives after them)
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To: 2ndDivisionVet

Maybe we are wierd, but my Wife cooks Every Day, makes me a lunch in the morning, I do the BBQing and she does everything else. We eat out about once a month. She also doesn’t work outside the Home, her hands are full taking care of all our crap and me, while I make sure she lives in the lifestyle she wants to live in.


16 posted on 09/27/2017 4:28:42 PM PDT by eyeamok (Idle hands are the Devil's workshop)
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To: 2ndDivisionVet

I stopped eating out two years ago. I prepare all of my own meals and I pack my lunch in the morning. Since then I have lost 25 pounds without going on a diet and I am not hungry.

I am amazed that so many young people, especially women, cannot cook anything. They don’t even go to grocery stores. They go to fast food restaurants whenever they get hungry. No wonder there are so many obese people in America.


17 posted on 09/27/2017 4:31:45 PM PDT by forgotten man
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To: be-baw

I love those Irish-style eggs.

Egg McMuffins, I think they’re called.


18 posted on 09/27/2017 4:32:39 PM PDT by Larry Lucido (Take Covfefe Ree Zig!)
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To: eyeamok

Have you ever thought about adopting an older child....like me?

I’m pretty good at watching other people work.

And eating.

I’m pretty good at that.

In return, I’m faithful and only need one walk a day.

I guess I’m pretty much like a dog only you don’t need a pooper scooper.


19 posted on 09/27/2017 4:36:06 PM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: Larry Lucido

What’s so difficult about cooking? Wake up, throw carrots, onions, celery, potatoes and cut up chicken or beef into the crock pot. Add some wine and beef or chicken stock. Salt and pepper. Let it go for 10 hours on low.

Come home, microwave two servings of rice, spoon mixture over it. It cannot be more simple than that. I know, what’s a crock pot?


20 posted on 09/27/2017 4:37:43 PM PDT by EQAndyBuzz (“The fundamental question of our time is whether the West has the will to survive.” - DJT)
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