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he Values Economy
Sultan Knish ^ | December 31, 2012 | Daniel Greenfield

Posted on 12/31/2012 5:24:45 AM PST by expat1000

There are two types of things that we put money into; the things that we need and the things that we don't. The former represent our physical needs and the latter our spiritual needs. Food for the body and food for the mind. We need to eat, but we don't need to see a movie. We need a house to live in, but we don't need a house of worship. We need a car to get to work, but we don't need a painting on our wall once we get there.

Culture isn't a luxury, even the poorest of the poor have it. It doesn't mean a night at the opera, it can just as easily mean sitting under a tree while the village elder explains where fire came from. But it is optional in the sense that we choose where to put our money or pine cones and those choices are our values economy.

The values economy consists of the culture you support. It's the books you buy and the movies you see, it's the paintings on your wall and the house of worship you attend. It's the concerts and games you buy tickets to and it's the colleges you attend. It's all the intangible investments in the intangible things of aesthetics, faith and cultural knowledge.

In a healthy culture, these things mirror your values. In an unhealthy culture they do not. Not only do they not, but they don't even mirror any stable set of values that can go the distance. Instead they're a species of insanity, confused and convoluted bits of specialist jargon, perpetual revolutions against good taste, ideas without ideas and taboo hunters with no more taboos left to break.

Cultural industries operate on perception. Everyone must see a movie or hear a song. Everyone must go to college, even though it's mostly as useful as a donkey on a pogo stick. Everyone must accept that all religions are basically the same and can be boiled down to a love for one's fellow man. All these things are the means through which the values economy manufactures the perception of the centrality of its own values and the importance of its own products. And its only real product is convincing you of its indispensability.

All cultural products are part of the values economy. When you put money into the values economy, you are subsidizing a particular set of values and regardless of where your real tastes and beliefs lie, you will get more of what you buy. If you buy a set of lead pencils every month, the company will go on making more lead pencils. If you buy cultural products at odds with your values, then more of the same will keep on being made.

Culture is an investment. It might be the second biggest investment there is after the family. Any society can build a dam or go to the moon or harness the talents of its innately gifted artists and musicians to create great works of art... if they have the cultural framework in which that can happen. Without that framework, great engineers, musicians, poets, artists, scientists and architects will be born and their skills will be wasted, as they are wasted in most of the world and in most of history.

Culture is the difference between making things of worth and making worthless things. It is the glue that brings together bold ideas and makes them possible. It is what explains the universe and tells us how to make the impossible, possible. And it's the most fragile of all these things because it dies easily.

The values economy is how a society maintains its culture, investing its energy, money and structure into maintaining a healthy culture that projects its values and makes its achievements possible. Like any other investments, there are bad investments and good investments. A society can invest in Bach or it can invest in Andy Warhol. It can invest in engineers or Transgender Guatemalan Poets 101. And these investments have consequences, they pay out profits or lead to losses even if they appear to initially be intangible, with Andy leading to more Andy and Bach leading to more Bach.

Highbrow culture had patrons. Lowbrow culture had people who stopped by and threw pennies into a hat. Those boundaries have mostly been erased. Highbrow culture is now the pursuit of the utterly senseless, whose senselessness verifies its superiority, and the vast territory is occupied by a populist culture that is high and low at the same time, blending an empty intellectual superiority with bad taste and worse standards where everything is sincerely a joke, and ironic detachment is a pratfall away.

Aside from fans of one thing or another, most people don't think of their learning, their religion or their entertainment as an investment, a seed planted in the earth to produce more of its kind. And the failure to think that way leads them to make bad investments in a bad culture.

The culture that we are stuck with now has mostly been one bad investment after another, tracts of smelly swampland where nothing can grow pawned off by sleazy weasels wearing too much polyester and more gold chains than the pharaohs, who haven't even had to work very hard to pull off their malignant scam. Good has been traded for bad and then for worse.

The values economy is tanking and the economic indicators are just one sign of how awry things have gone. The social indicators are another.

Culture is how we teach ourselves to perpetuate our society. Instead our cultural investments have given us broken families who are willing to sell their rights to the government in exchange for being taken care of from cradle to grave. And the government is willing to make the deal so long as it can bring in more foreign laborers to balance out the gap in the birth rate and then increase the police forces and the military to deal with the fallout from that immigration leading to a police state.

As cultural investments go, it's not hard to see that this is a bad one.

Our society is less literate than it used to be, it's less sane than it used to be and less productive. And those are not due to some innate defect in the youth or a fault in the stars, but in our culture. If our society is breaking, it's because our cultural investments have been bad ones. And if our cultural investments have been bad ones, it's because we didn't approach culture as an investment, but as a thing of momentary enjoyment, or as a consensus that we accepted as coming from within the culture.

Reversing that will not be easy, but it is possible. Cultures have dramatically changed, particularly after traumatic events. The culture that we are living in bears the scars of such turnarounds. And that can be done again, which isn't to say that it will be easy. The first step is to think of culture as a values economy, not just as education, enlightenment or entertainment. An investment that we are making for the future.

This does not have to be some dreary Marxist exercise in art criticism or a dogma-ridden analysis of every show on television. It means, first and foremost, caring about what you consume, instead of consuming culture as junk food, by being enthusiastic about its merits. That experience can be solitary, but it should also be undertaken with an awareness that culture is an investment in the values economy and that what you pay into will go far beyond the books and movies you take in, or the house of worship or college you attend. Culture is a conversation and we are all part of it.

Every person has a set of values that they live by. The test of any cultural investment is whether it meets those values, fails to meet those values or has values that runs counter to it. Most culture is not entirely one thing or another. There are conservative impulses in even the most liberal works and liberal impulses in even the most conservative works. And so our cultural investments confront us with the entirely subjective question of whether a thing will do more to build our culture than to tear it down.

The values economy follows the old principle GIGO, Garbage In, Garbage Out. If you invest in bad culture, you will get bad culture. And your children will get worse culture and your grand-children will get even worse culture. There is a multiplier effect to decay, it feeds on itself and becomes worse with each cycle. The bad culture of five years ago becomes the horrible culture of today and the nightmarish alien culture of tomorrow until a breaking point is reached and there are too few worthwhile things left to keep it all going.

Cocooned in tangible luxuries, it becomes easy to let the intangibles slide, to consume without contemplating the cultural cost of our cultural investments. But there's only so much lotus that can be eaten before all memory is lost and there is no longer any voyage, only an island of shrinking land with the tide coming in.

The values economy is the calculus of our culture. It determines who we are and who our children will be. If our borders and our buildings, our roads and our technologies are our structure, then our culture is our soul. It is the spirit that lurks within the concrete and steel, it is the soul of the plastic, and if it is lost, then all that remains is structure no different from the pyramids and the countless fossilized relics of dead civilizations; empty stone with no spirit.

The economy decides if our bodies have a future. The values economy decides whether it will have a soul


TOPICS: Business/Economy; Politics; Society
KEYWORDS: values
Food for thought...
1 posted on 12/31/2012 5:24:47 AM PST by expat1000
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To: arasina; daisy mae for the usa; AdvisorB; wizardoz; free-in-nyc; Vendome; Louis Foxwell; ...


Sultan Knish/Daniel Greenfield Ping List (notification of new articles). FReepmail or drop me a comment to get on or off.
2 posted on 12/31/2012 5:26:11 AM PST by expat1000
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To: expat1000

That is one of the best commentaries posted this year.


3 posted on 12/31/2012 5:42:17 AM PST by blue-duncan
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To: expat1000

One of the BEST!


4 posted on 12/31/2012 5:42:45 AM PST by left that other site (Worry is the Darkroom that Develops Negatives.)
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To: expat1000
Culture is the difference between making things of worth and making worthless things.

So few words, so much truth.

5 posted on 12/31/2012 5:51:59 AM PST by Aevery_Freeman (The trouble with the "masses" is that they never achieve the "m")
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To: expat1000

I grew up on the arts as a Bachelor of Music and a songwriter. I noticed, when I finally ventured out into the world and away from academia, that some (jazz, etc) artists spent their whole lives practicing and honing their art to make that small amount of music in some small club somewhere in obscurity. Others, (hiphop) approached their “art” with absolutely NO preparation, or practise, nothing brought to the table to earn that right, but simply stepped up to a microphone somewhere and emoted their feelings into the ethos, with expectations that fame would follow soon after.

Whereas the traditional musician brought years of talent and hard work and schooling to his craft, the hip hopper brought canned beats and elementary school poetry and both were taken equally by a culture that didn’t see the difference.

I suppose it’s nothing but the 47% writ large into every corner of our culture.


6 posted on 12/31/2012 6:00:43 AM PST by ez (When you're a hammer, everything looks like a nail.)
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To: expat1000

Kudos.......outstanding ans so correct in so many ways.......but one.
There’s no turning this around. Once a culture loses its values, there’s no going back.


7 posted on 12/31/2012 6:03:11 AM PST by Rich21IE
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To: expat1000

Definitely interesting. However, I have a problem with his use of “we” and “us.” Like all choices, cultural choices or “values investments” (good term) are made by individuals. The nation’s culture (like the nation’s birthrate) is the sum of uncountable individual decisions to prioritize one thing over another.

I believe that if change is to occur, one of the necessary factors will be that more people recognize that they are making free choices, every minute of the day, and that they are responsible for evaluating the outcomes and making additional choices based on results.


8 posted on 12/31/2012 6:39:06 AM PST by Tax-chick (I'm not crazy ... I'm just not you.)
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To: expat1000
I echo Bill Bennett's off quoted maxim, "culture trumps politics." I think he was quoting Senator Moynihan.

Evidently, the left accepts the premise as well and we have seen the way they have a ravaged the culture through their agents working under the rubric of The Frankfurt School. If the Frankfurt school had been around in 1775 it is improbable that we would have found men of courage to sign the Declaration of Independence in 1776.

But the left is not satisfied with attacking the culture as such, it goes to attacking our value system until it leaves us with only the bitter dregs of relativism. Worse, it attacks our epistemology, how do we know what we know and believe what we believe? They have largely succeeded in planting a harvest of cynicism which so enervates a culture that it becomes enervated from self doubt, ignorance, and selfishness.

Relevant to the survival of a society in a Hobbesian international world is not the high quality of the art one hangs on his wall but whether he summons fidelity to what is true. That means that a culture knows what it believes and why and actually values truth in which it has confidence.

What has the Democrat party done to edify our culture?


9 posted on 12/31/2012 7:03:57 AM PST by nathanbedford ("Attack, repeat, attack!" Bull Halsey)
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To: expat1000

Well, a lot of words for the readers that don’t really want to address the “causes” issue directly. For a more pointed article with far more clarity and that addresses the problem of evil head on, try this post from yesterday http://www.freerepublic.com/focus/f-religion/2973515/posts


10 posted on 12/31/2012 7:21:16 AM PST by Lake Living
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To: expat1000
Daniel is batting 1000 - no fluff, no fat. He is that jazz musician who has mastered his musical instrument and brings to this club masterful notes and deft phrasings.

can you please add me to the ping list - thanks.

11 posted on 12/31/2012 8:01:30 AM PST by corkoman (Release the Palin!)
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To: expat1000

Every decision that we make, and every action that we take, has a cost associated with it. In the business world, this is described as “Opportunity Costs”. For example, if a business spends $100,000 on advertising, that means that $100,000 wasn’t available for say employee training. It is useful in making the management of a business look at the Return On Investment (ROI) it is receiving on the decisions and actions they make. This concept is also useful in our everyday lives. Are we making the best use of our time, energy, talents and other resources?


12 posted on 12/31/2012 10:15:45 AM PST by blueunicorn6 ("A crack shot and a good dancer")
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To: corkoman

Good analogy, Corkoman. I’ll take it one step further to say some people don’t care for longish solos. Their choice, of course, but they miss out on some good stuff!

Welcome to the Sultan Knish/Daniel Greenfield ping list!


13 posted on 12/31/2012 12:02:41 PM PST by expat1000
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To: blue-duncan
That is one of the best commentaries posted this year.

LOL: - that marks you as 'new' to Daniel Greenfield - lots of his columns qualify as 'best of the year'.... Welcome.

14 posted on 12/31/2012 2:08:42 PM PST by GOPJ (It's not possible to be a Progressive and not be a hypocrite. Freeper TigersEye.)
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To: Excellence

srbfl


15 posted on 12/31/2012 2:43:29 PM PST by Excellence (9/11 was an act of faith.)
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To: blue-duncan

BOOKbump


16 posted on 01/01/2013 5:00:41 PM PST by S.O.S121.500 (That Queer Kenyan muzzy bastard is not my president. ENFORCE the Bill of Rights.)
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