Posted on 12/05/2012 1:04:32 PM PST by 2ndDivisionVet
McDonald’s franchisees have indicated that they're willing to promote products for $1 — but no cheaper — as the brand makes its first moves toward a new value-heavy marketing strategy to turn around faltering sales.
In an email from Fred Huebner, chair of McDonald’s Operators National Advertising Fund, or OPNAD, obtained by Nation’s Restaurant News, the brand indicated that two “value plan energizers” to be put in place for late 2012 and early next year are Snack Size Fish McBites and the Grilled Onion Cheddar Burger, which will debut on the Dollar Menu with national ads beginning in late December.
However, local advertising co-operatives did not approve OPNAD’s plan to offer a 69-cent hamburger and an 89-cent cheeseburger, signaling that McDonald’s owner-operators in the United States have little desire to sell items for less than $1.
“All the co-ops have finished voting on advertising the two business energizers that OPNAD approved for a co-op vote to accelerate our business momentum in the fourth quarter and the start of 2013,” Huebner wrote in his email to McDonald’s owner-operators, corporate staff, and key national and local ad agencies. “I know this was a very fast turnaround, and I appreciate the extraordinary efforts that you all made to enable your co-ops to meet quickly and vote on these programs.”
Plans for the Grilled Onion Cheddar Burger, which were approved by the local co-ops in a prior vote, will continue apace for the late-December rollout...
(Excerpt) Read more at nrn.com ...
The McDonalds menu strategy is very schizophrenic. They have fantastic value meals for $1 but if you want to stray, a regular meal will set you back $4-$7. It’s like trying to serve the 47% and the 53% at a restaurant that is only considered by the 47% in the first place. They should either be a dollar store or not, but the dollar strategy preys on the regular menu. I would love to enjoy a filet-o-fish but the McDouble is too good to pass up value-wise.
Great - maybe my toddler will have another choice. He likes fried fish but doesn’t usually like to order the Filet-o-Fish sandwich over McNuggets.
Grilled Onion Cheddar Burger.....
a 69-cent hamburger and an 89-cent cheeseburger,”
I don’t get how they can charge only $1 for a burger with cheese and onion given that’s what they now charge for the old burger and w/cheese.
“what kind of meat I am eating.”
A bitty little bit of meat, that’s what.
I like them; but I’m not picky about junk food.
Fish McBites? Uh, no thanks.
Think they call that the CBL canadian bacon sauted onion
The best thing I`ve eaten in MickyDs in a while
If ya get lucky its pretty darn good
“Why would they carry an 89-cent cheeseburger? It doesn’t take much math skill to figure out that at $1 a McDouble is a better value.”
Because the cheeseburger is made with a beef paddy, whereas the McDouble is made with cardboard.
Never mind this, where’s the McRib?
“. I would love to enjoy a file-o-fish-———”
__
That’s the only sandwich I have bought in the last 20 years.
No fries-—they stink.
.
“makes me healthier, I guess..”
Or, depending on where you are when you eat it... you become a super fast runner or a race car driver.
“Since I lost my gall bladder”
You want us to help you look for it?
My wife said it got better over time.
No, they don't.
Are you the same person who claimed that McDonalds shipped tankers full of brewed coffee to their stores and the store just reheated it?
lol
How would they sell anything for less than a buck? Their profit margins are extremely low as it is
Even with their fancy remodeling and cheap food, it remains their food is still lousy.....
I thought I read they opened some upscale places called McCafe?
Actually, the kind of meet they used then is from an animal now extinct. They’ve moved on to other types of meets now.
Kind of slow crossing the road were they?
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