Skip to comments.McDonald's to roll out new $1 items to spur traffic: Snack Size Fish McBites & Onion Cheddar Burger
Posted on 12/05/2012 1:04:32 PM PST by 2ndDivisionVet
McDonalds franchisees have indicated that they're willing to promote products for $1 but no cheaper as the brand makes its first moves toward a new value-heavy marketing strategy to turn around faltering sales.
In an email from Fred Huebner, chair of McDonalds Operators National Advertising Fund, or OPNAD, obtained by Nations Restaurant News, the brand indicated that two value plan energizers to be put in place for late 2012 and early next year are Snack Size Fish McBites and the Grilled Onion Cheddar Burger, which will debut on the Dollar Menu with national ads beginning in late December.
However, local advertising co-operatives did not approve OPNADs plan to offer a 69-cent hamburger and an 89-cent cheeseburger, signaling that McDonalds owner-operators in the United States have little desire to sell items for less than $1.
All the co-ops have finished voting on advertising the two business energizers that OPNAD approved for a co-op vote to accelerate our business momentum in the fourth quarter and the start of 2013, Huebner wrote in his email to McDonalds owner-operators, corporate staff, and key national and local ad agencies. I know this was a very fast turnaround, and I appreciate the extraordinary efforts that you all made to enable your co-ops to meet quickly and vote on these programs.
Plans for the Grilled Onion Cheddar Burger, which were approved by the local co-ops in a prior vote, will continue apace for the late-December rollout...
(Excerpt) Read more at nrn.com ...
Bring back the Cheddar Melt!
Obamacare - they doubled the price of hash browns earlier this year, and my #2 meal went from four something to five something.
I have only had ONE McD’s burger in my life, and that was the last one I would ever put in my mouth. That was way back when they first opened. Ok, give them a try .........yuk.....I prefer to know what kind of meat I am eating.
Why would they carry an 89-cent cheeseburger? It doesn’t take much math skill to figure out that at $1 a McDouble is a better value.
McDonald’s is also moving to pre-packaged products that are microwaved.
Egg McMuffins now come to the store frozen. They go from the freezer to the microwave to the customer.
IMHO, McDonald’s problem for decades has been the quality of its food. Lowering its quality yet again is not going to pick up any customers.
On the other hand, Wendy’s is trying to improve the quality of their offerings in an effort to boost sales.
McDonald’s actually had pretty decent food in the ‘60s. But, McDonald’s destroyed its brand when it went with the “appeal to kids” advertising. They lowered the food standards and created an atmosphere that was uncomfortable for anyone over 12.
They never have been able to recapture the adult market, and I don’t think they ever will.
I have gone to McDonalds maybe half a dozen times over the last 2 years. The service has been awful, the play areas for my daughter have not been operational, the restaurants have been dirty and the food is bad. It is low on my list of fast food joints.
It's been a long time since I've eaten fast food. For lunch I just bring in leftovers from the prior dinner which I nuke in the work microwave, or make a sandwich with cold cuts.
Four dollar happy meals don’t make mama happy.
Naturally I don’t eat at McDonalds unless it can’t be help.
But that Grilled Onion Cheddar Burger looks and sounds tasty.
Anyone try one yet?
Those sound gross. The new Spicy McChicken is not too shabby however.
Burger King is much better and they have a $1 “Chedda Cheeseburger” that’s yummmmy. (I hear the chedder is organic ~sar)
Since I lost my gall bladder, I cannot eat any fast food. Grease goes through me like water through a fire hose. I have a 12-minute window from eating corned beef hash to really, really needing to be in the bathroom. Makes me healthier, I guess.
Bring back the Beefsteak Sandwich!
It was test marketed in Milwaukee, and probably other places as well. Served with steak sauce on a french roll. When I’d make one for myself, I’d add grilled onions.
..and plan on spending the next 20 hours sharing the dog house or basement
I hope McD’s does something....my bottom line is hurting with these freaks down 20 bucks in the last stock price (over the last six months or so)....Get to work McD’s....I need the stock price up!!!
Yeah.. They used my local McDonalds as one of their test markets, and I tried one about a month or so ago.
That onion burger was easily the most horrible tasting thing I ever got from any fast food place.
Usually I have to invent a recipe and do the cooking myself to get something to taste that vile.
I don’t know what they did to that poor onion, but it should be a crime. The sauce is yucky too.
Thank you. Leave it to Mickey D’s to screw up a classic burger like that.
The McDonalds menu strategy is very schizophrenic. They have fantastic value meals for $1 but if you want to stray, a regular meal will set you back $4-$7. It’s like trying to serve the 47% and the 53% at a restaurant that is only considered by the 47% in the first place. They should either be a dollar store or not, but the dollar strategy preys on the regular menu. I would love to enjoy a filet-o-fish but the McDouble is too good to pass up value-wise.
Great - maybe my toddler will have another choice. He likes fried fish but doesn’t usually like to order the Filet-o-Fish sandwich over McNuggets.
Grilled Onion Cheddar Burger.....
a 69-cent hamburger and an 89-cent cheeseburger,”
I don’t get how they can charge only $1 for a burger with cheese and onion given that’s what they now charge for the old burger and w/cheese.
“what kind of meat I am eating.”
A bitty little bit of meat, that’s what.
I like them; but I’m not picky about junk food.
Fish McBites? Uh, no thanks.
Think they call that the CBL canadian bacon sauted onion
The best thing I`ve eaten in MickyDs in a while
If ya get lucky its pretty darn good
“Why would they carry an 89-cent cheeseburger? It doesnt take much math skill to figure out that at $1 a McDouble is a better value.”
Because the cheeseburger is made with a beef paddy, whereas the McDouble is made with cardboard.
Never mind this, where’s the McRib?
“. I would love to enjoy a file-o-fish-———”
That’s the only sandwich I have bought in the last 20 years.
No fries-—they stink.
“makes me healthier, I guess..”
Or, depending on where you are when you eat it... you become a super fast runner or a race car driver.
“Since I lost my gall bladder”
You want us to help you look for it?
My wife said it got better over time.
No, they don't.
Are you the same person who claimed that McDonalds shipped tankers full of brewed coffee to their stores and the store just reheated it?
How would they sell anything for less than a buck? Their profit margins are extremely low as it is
Even with their fancy remodeling and cheap food, it remains their food is still lousy.....
I thought I read they opened some upscale places called McCafe?
Actually, the kind of meet they used then is from an animal now extinct. They’ve moved on to other types of meets now.
Kind of slow crossing the road were they?
We already have the OBC burger here (onion, bacon, cheddar).
I have never understood the appeal of McDonald's. Their sandwiches are just gooey and bland beyond belief.
The only explanation I can come up with is that a significant number of Americans' palates have been dulled.
A buddy of mine at ASU lived on .39 taco bell tacos in 1991. It worked out. Engineering degree with NO debt.
Great post. I remember riding my bicycle to one of the first McDs in Cleveland Ohio around 1962. I definitely remember the 15 cent burgers, they were quite tasty. There were no seats inside at all, just some benches built into the building exterior where you could sit if the weather was decent.
My friend in Wilmington, NC has five stores, and built a church from his 'tithe' (Dennis Anderson, Myrtle Grove Presbyterian (charismatics).
That may be the case nowadays, but forty years ago, their food was really good. I think Roy Kroc would gag if he bit into a Big Mac today.
It has been awhile since I have been to McDonald’s. There are too many menu items. They should just make it simple like In And Out. In addition the meals are not that great and not worth what it costs.
Or it could be, that some people are just too picky.
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