Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

Skip to comments.

McDonald's to roll out new $1 items to spur traffic: Snack Size Fish McBites & Onion Cheddar Burger
Nation's Restaurant News ^ | November 27, 2012 | Mark Brandau

Posted on 12/05/2012 1:04:32 PM PST by 2ndDivisionVet

McDonald’s franchisees have indicated that they're willing to promote products for $1 — but no cheaper — as the brand makes its first moves toward a new value-heavy marketing strategy to turn around faltering sales.

In an email from Fred Huebner, chair of McDonald’s Operators National Advertising Fund, or OPNAD, obtained by Nation’s Restaurant News, the brand indicated that two “value plan energizers” to be put in place for late 2012 and early next year are Snack Size Fish McBites and the Grilled Onion Cheddar Burger, which will debut on the Dollar Menu with national ads beginning in late December.

However, local advertising co-operatives did not approve OPNAD’s plan to offer a 69-cent hamburger and an 89-cent cheeseburger, signaling that McDonald’s owner-operators in the United States have little desire to sell items for less than $1.

“All the co-ops have finished voting on advertising the two business energizers that OPNAD approved for a co-op vote to accelerate our business momentum in the fourth quarter and the start of 2013,” Huebner wrote in his email to McDonald’s owner-operators, corporate staff, and key national and local ad agencies. “I know this was a very fast turnaround, and I appreciate the extraordinary efforts that you all made to enable your co-ops to meet quickly and vote on these programs.”

Plans for the Grilled Onion Cheddar Burger, which were approved by the local co-ops in a prior vote, will continue apace for the late-December rollout...

(Excerpt) Read more at nrn.com ...


TOPICS: Business/Economy; Food
KEYWORDS: economy; fastfood; food; mcdonalds
Navigation: use the links below to view more comments.
first 1-5051-63 next last
If we're not still in a recession, why do this?
1 posted on 12/05/2012 1:04:41 PM PST by 2ndDivisionVet
[ Post Reply | Private Reply | View Replies]

To: 2ndDivisionVet

Bring back the Cheddar Melt!


2 posted on 12/05/2012 1:05:21 PM PST by Obadiah (How do you know that the light at the end of the tunnel isn't a muzzle flash?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Obamacare - they doubled the price of hash browns earlier this year, and my #2 meal went from four something to five something.


3 posted on 12/05/2012 1:14:40 PM PST by mvpel (Michael Pelletier)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

I have only had ONE McD’s burger in my life, and that was the last one I would ever put in my mouth. That was way back when they first opened. Ok, give them a try .........yuk.....I prefer to know what kind of meat I am eating.


4 posted on 12/05/2012 1:18:38 PM PST by annieokie
[ Post Reply | Private Reply | To 1 | View Replies]

Comment #5 Removed by Moderator

To: 2ndDivisionVet

Why would they carry an 89-cent cheeseburger? It doesn’t take much math skill to figure out that at $1 a McDouble is a better value.


6 posted on 12/05/2012 1:20:51 PM PST by ZirconEncrustedTweezers (Democrats are evil. Republicans are stupid.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

McDonald’s is also moving to pre-packaged products that are microwaved.

Egg McMuffins now come to the store frozen. They go from the freezer to the microwave to the customer.

IMHO, McDonald’s problem for decades has been the quality of its food. Lowering its quality yet again is not going to pick up any customers.

On the other hand, Wendy’s is trying to improve the quality of their offerings in an effort to boost sales.


7 posted on 12/05/2012 1:23:22 PM PST by Brookhaven (theconservativehand.com - alt2p.com)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

McDonald’s actually had pretty decent food in the ‘60s. But, McDonald’s destroyed its brand when it went with the “appeal to kids” advertising. They lowered the food standards and created an atmosphere that was uncomfortable for anyone over 12.

They never have been able to recapture the adult market, and I don’t think they ever will.


8 posted on 12/05/2012 1:29:32 PM PST by Brookhaven (theconservativehand.com - alt2p.com)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

I have gone to McDonalds maybe half a dozen times over the last 2 years. The service has been awful, the play areas for my daughter have not been operational, the restaurants have been dirty and the food is bad. It is low on my list of fast food joints.


9 posted on 12/05/2012 1:31:59 PM PST by she geek
[ Post Reply | Private Reply | To 1 | View Replies]

To: mvpel
Obamacare - they doubled the price of hash browns earlier this year, and my #2 meal went from four something to five something.

It's been a long time since I've eaten fast food. For lunch I just bring in leftovers from the prior dinner which I nuke in the work microwave, or make a sandwich with cold cuts.

10 posted on 12/05/2012 1:32:51 PM PST by PapaBear3625 (You don't notice it's a police state until the police come for you.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: 2ndDivisionVet

Four dollar happy meals don’t make mama happy.


11 posted on 12/05/2012 1:33:28 PM PST by dragonblustar (Allah Ain't So Akbar!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet; All

Naturally I don’t eat at McDonalds unless it can’t be help.

But that Grilled Onion Cheddar Burger looks and sounds tasty.

Anyone try one yet?


12 posted on 12/05/2012 1:33:49 PM PST by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Those sound gross. The new Spicy McChicken is not too shabby however.


13 posted on 12/05/2012 1:33:49 PM PST by Buckeye McFrog
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Burger King is much better and they have a $1 “Chedda Cheeseburger” that’s yummmmy. (I hear the chedder is organic ~sar)


14 posted on 12/05/2012 1:40:06 PM PST by albie
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Since I lost my gall bladder, I cannot eat any fast food. Grease goes through me like water through a fire hose. I have a 12-minute window from eating corned beef hash to really, really needing to be in the bathroom. Makes me healthier, I guess.


15 posted on 12/05/2012 1:41:18 PM PST by pabianice (washington, dc ..)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Bring back the Beefsteak Sandwich!

It was test marketed in Milwaukee, and probably other places as well. Served with steak sauce on a french roll. When I’d make one for myself, I’d add grilled onions.


16 posted on 12/05/2012 1:48:18 PM PST by Monitor ("The urge to save humanity is almost always a false-front for the urge to rule it." - H. L. Mencken)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet
Snack Size Fish McBites and the Grilled Onion Cheddar Burger

..and plan on spending the next 20 hours sharing the dog house or basement

17 posted on 12/05/2012 1:48:41 PM PST by Doogle ((USAF.68-73..8th TFW Ubon Thailand..never store a threat you should have eliminated))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Obadiah

I hope McD’s does something....my bottom line is hurting with these freaks down 20 bucks in the last stock price (over the last six months or so)....Get to work McD’s....I need the stock price up!!!


18 posted on 12/05/2012 1:59:28 PM PST by napscoordinator (GOP Candidate 2020 - "Bloomberg 2020 - We vote for whatever crap the GOP puts in front of us.")
[ Post Reply | Private Reply | To 2 | View Replies]

To: Responsibility2nd

Yeah.. They used my local McDonalds as one of their test markets, and I tried one about a month or so ago.

That onion burger was easily the most horrible tasting thing I ever got from any fast food place.

Usually I have to invent a recipe and do the cooking myself to get something to taste that vile.

I don’t know what they did to that poor onion, but it should be a crime. The sauce is yucky too.


19 posted on 12/05/2012 2:07:39 PM PST by LegendHasIt
[ Post Reply | Private Reply | To 12 | View Replies]

To: LegendHasIt

Thank you. Leave it to Mickey D’s to screw up a classic burger like that.


20 posted on 12/05/2012 2:10:42 PM PST by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
[ Post Reply | Private Reply | To 19 | View Replies]

To: 2ndDivisionVet

The McDonalds menu strategy is very schizophrenic. They have fantastic value meals for $1 but if you want to stray, a regular meal will set you back $4-$7. It’s like trying to serve the 47% and the 53% at a restaurant that is only considered by the 47% in the first place. They should either be a dollar store or not, but the dollar strategy preys on the regular menu. I would love to enjoy a filet-o-fish but the McDouble is too good to pass up value-wise.


21 posted on 12/05/2012 2:39:50 PM PST by jimmygrace
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Great - maybe my toddler will have another choice. He likes fried fish but doesn’t usually like to order the Filet-o-Fish sandwich over McNuggets.


22 posted on 12/05/2012 2:42:25 PM PST by the OlLine Rebel (Common sense is an uncommon virtue./Technological progress cannot be legislated.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: 2ndDivisionVet

Grilled Onion Cheddar Burger.....

a 69-cent hamburger and an 89-cent cheeseburger,”

I don’t get how they can charge only $1 for a burger with cheese and onion given that’s what they now charge for the old burger and w/cheese.


23 posted on 12/05/2012 2:45:06 PM PST by the OlLine Rebel (Common sense is an uncommon virtue./Technological progress cannot be legislated.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: annieokie

“what kind of meat I am eating.”

A bitty little bit of meat, that’s what.

I like them; but I’m not picky about junk food.


24 posted on 12/05/2012 2:47:31 PM PST by the OlLine Rebel (Common sense is an uncommon virtue./Technological progress cannot be legislated.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: 2ndDivisionVet
grilled onion cheddar burger. If you plan on returning to work that afternoon be sure to have a jug of mouthwash in the car.

Fish McBites? Uh, no thanks.

25 posted on 12/05/2012 2:49:02 PM PST by hinckley buzzard
[ Post Reply | Private Reply | To 1 | View Replies]

To: pabianice
I had my gall bladder out several years ago and didn't change my diet in the slightest, including occasional fast foods. Maybe your problem is not your lack of gall bladder...
26 posted on 12/05/2012 2:52:43 PM PST by hinckley buzzard
[ Post Reply | Private Reply | To 15 | View Replies]

To: Responsibility2nd

Think they call that the CBL canadian bacon sauted onion

The best thing I`ve eaten in MickyDs in a while

If ya get lucky its pretty darn good


27 posted on 12/05/2012 2:57:23 PM PST by Harold Shea (RVN `70 - `71)
[ Post Reply | Private Reply | To 12 | View Replies]

To: ZirconEncrustedTweezers

“Why would they carry an 89-cent cheeseburger? It doesn’t take much math skill to figure out that at $1 a McDouble is a better value.”

Because the cheeseburger is made with a beef paddy, whereas the McDouble is made with cardboard.


28 posted on 12/05/2012 2:57:49 PM PST by Mashood
[ Post Reply | Private Reply | To 6 | View Replies]

To: 2ndDivisionVet

Never mind this, where’s the McRib?


29 posted on 12/05/2012 3:02:35 PM PST by Coronal
[ Post Reply | Private Reply | To 1 | View Replies]

To: jimmygrace

“. I would love to enjoy a file-o-fish-———”

__

That’s the only sandwich I have bought in the last 20 years.

No fries-—they stink.

.


30 posted on 12/05/2012 3:03:34 PM PST by Mears
[ Post Reply | Private Reply | To 21 | View Replies]

To: pabianice

“makes me healthier, I guess..”

Or, depending on where you are when you eat it... you become a super fast runner or a race car driver.


31 posted on 12/05/2012 3:23:06 PM PST by momtothree
[ Post Reply | Private Reply | To 15 | View Replies]

To: pabianice

“Since I lost my gall bladder”
You want us to help you look for it?

My wife said it got better over time.


32 posted on 12/05/2012 3:26:17 PM PST by AppyPappy (If you really want to annoy someone, point out something obvious that they are trying hard to ignore)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Brookhaven
Egg McMuffins now come to the store frozen

No, they don't.

Are you the same person who claimed that McDonalds shipped tankers full of brewed coffee to their stores and the store just reheated it?

33 posted on 12/05/2012 3:43:59 PM PST by Harmless Teddy Bear (Fate plays chess and you don't find out until too late that he's been using two queens all along)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Harmless Teddy Bear

lol


34 posted on 12/05/2012 3:48:14 PM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 33 | View Replies]

To: jimmygrace

How would they sell anything for less than a buck? Their profit margins are extremely low as it is


35 posted on 12/05/2012 3:49:59 PM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 21 | View Replies]

To: 2ndDivisionVet

Even with their fancy remodeling and cheap food, it remains their food is still lousy.....


36 posted on 12/05/2012 3:50:50 PM PST by CORedneck
[ Post Reply | Private Reply | To 1 | View Replies]

To: jimmygrace

I thought I read they opened some upscale places called McCafe?


37 posted on 12/05/2012 3:56:46 PM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 21 | View Replies]

To: annieokie

Actually, the kind of meet they used then is from an animal now extinct. They’ve moved on to other types of meets now.


38 posted on 12/05/2012 3:57:31 PM PST by nickcarraway
[ Post Reply | Private Reply | To 4 | View Replies]

To: GeronL
The dollar menu has hurt their earnings. McDonalds has increasingly cannibalized its sales by weakening the demand of its higher priced menu items.
39 posted on 12/05/2012 4:10:10 PM PST by Cheap_Hessian (I am the Grim FReeper.)
[ Post Reply | Private Reply | To 35 | View Replies]

To: nickcarraway
the kind of meet they used then is from an animal now extinct.""""......

Kind of slow crossing the road were they?

40 posted on 12/05/2012 5:40:35 PM PST by annieokie
[ Post Reply | Private Reply | To 38 | View Replies]

To: 2ndDivisionVet

We already have the OBC burger here (onion, bacon, cheddar).


41 posted on 12/05/2012 5:44:02 PM PST by rintense
[ Post Reply | Private Reply | To 1 | View Replies]

To: annieokie
I have only had ONE McD’s burger in my life, and that was the last one I would ever put in my mouth. That was way back when they first opened. Ok, give them a try .........yuk.....I prefer to know what kind of meat I am eating.

I have never understood the appeal of McDonald's. Their sandwiches are just gooey and bland beyond belief.

The only explanation I can come up with is that a significant number of Americans' palates have been dulled.

42 posted on 12/05/2012 6:02:16 PM PST by OldPossum
[ Post Reply | Private Reply | To 4 | View Replies]

To: OldPossum
Their cheap. Back when they started, the burgers were $1. Families could eat out everyday, lol.
43 posted on 12/05/2012 6:11:41 PM PST by annieokie
[ Post Reply | Private Reply | To 42 | View Replies]

To: 2ndDivisionVet

A buddy of mine at ASU lived on .39 taco bell tacos in 1991. It worked out. Engineering degree with NO debt.


44 posted on 12/05/2012 6:21:18 PM PST by eyedigress ((zOld storm chaser from the west)/?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: OldPossum
Their cheap. Back when they started, the burgers were $1. Families could eat out everyday, lol.


45 posted on 12/05/2012 6:30:25 PM PST by WVKayaker ("Hang in there, America. Fight for what is right." - Sarah Palin 11/7/12)
[ Post Reply | Private Reply | To 42 | View Replies]

To: WVKayaker

Great post. I remember riding my bicycle to one of the first McDs in Cleveland Ohio around 1962. I definitely remember the 15 cent burgers, they were quite tasty. There were no seats inside at all, just some benches built into the building exterior where you could sit if the weather was decent.


46 posted on 12/05/2012 6:39:23 PM PST by nascarnation (Baraq's economic policy: trickle up poverty)
[ Post Reply | Private Reply | To 45 | View Replies]

To: nascarnation
I never liked their shakes back then. They tasted "warm" (though they were frozen stuff with a lot of air!)!

My friend in Wilmington, NC has five stores, and built a church from his 'tithe' (Dennis Anderson, Myrtle Grove Presbyterian (charismatics).


47 posted on 12/05/2012 6:52:00 PM PST by WVKayaker ("Hang in there, America. Fight for what is right." - Sarah Palin 11/7/12)
[ Post Reply | Private Reply | To 46 | View Replies]

To: OldPossum
I have never understood the appeal of McDonald's. Their sandwiches are just gooey and bland beyond belief.

That may be the case nowadays, but forty years ago, their food was really good. I think Roy Kroc would gag if he bit into a Big Mac today.

48 posted on 12/05/2012 7:31:41 PM PST by Windflier (To anger a conservative, tell him a lie. To anger a liberal, tell him the truth.)
[ Post Reply | Private Reply | To 42 | View Replies]

To: 2ndDivisionVet

It has been awhile since I have been to McDonald’s. There are too many menu items. They should just make it simple like In And Out. In addition the meals are not that great and not worth what it costs.


49 posted on 12/05/2012 8:43:15 PM PST by moviefan8
[ Post Reply | Private Reply | To 1 | View Replies]

To: OldPossum

Or it could be, that some people are just too picky.


50 posted on 12/05/2012 8:47:52 PM PST by the OlLine Rebel (Common sense is an uncommon virtue./Technological progress cannot be legislated.)
[ Post Reply | Private Reply | To 42 | View Replies]


Navigation: use the links below to view more comments.
first 1-5051-63 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
Bloggers & Personal
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson