The key thing is for the GOP, not individual candidates, to learn from this and to fund, from day one for 2014, a much better system. And that means not duplicating what the Dems did but thinking a step or two ahead to where things will be by 2016. All the TV time in the world doesn’t matter if you can’t get your people to vote. I’m not blaming the result on this, but it’s symbolic of the GOP’s inability to understand that technology and data mining have advanced even since 2004. And, again, things will advance between 2012 and 2016, so doing an up to date 2012 approach in 2016 won’t be enough.
It would seem to me that the both the media and the GOP-e would love to be able to blame a technological failure on Romney's loss. The media because, as many have commented, anointed Romney seeing him as the least threatening. The GOP-e would no doubt like to come up with an excuse that absolves them of any guilt on the part of the candidate they pushed.
Wouldn't the idea be to run a campaign that gets people excited enough to vote they don't have to be ‘herded’ into the polls by project Orca?