Posted on 06/15/2017 4:01:25 PM PDT by rickmichaels
Brights Pale Dry Select does not often appear on lists of recommended wines in magazines. It is scarcely lauded by critics, rarely endorsed by aficionados and regularly overlooked by awards bodies. Most serious wine drinkers, I expect, have no idea it exists. But in its own unlikely way, Brights Pale Dry Select is ubiquitous in this country – as much a fixture of our national diet of drink as the beloved Caesar. We simply don’t hear about it, because Brights Pale Dry Select happens to be enjoyed almost exclusively by the homeless.
In the summer of 2006, I took a job as a part-time sales clerk at Wine Rack, the retail division of Constellation Brands Canada, which owns a number of Niagara-based wineries, including Inniskillin, Jackson-Triggs and Naked Grape, among others, and which sells these wines in cities throughout Ontario from standalone shops and boutiques barnacled to grocery stores. I learned about Pale Dry Select on my first day. Pale Dry Select, I was informed, was the Wine Rack’s most popular item by far: our tiny outlet on Elgin Street in Ottawa sold several dozen bottles of the stuff every day, each one to the visibly destitute.
Our homeless clientele – regulars who lived on or around Elgin, mainly, and who would shop with us two or three times between when we opened mid-morning and closed late at night – would drink nothing but Pale Dry. Nobody else even looked at it. So entrenched was this routine that if someone who did not appear to be homeless came in and asked for Pale Dry Select we were instructed to refuse them, because ordinarily this meant a homeless customer who had been denied service previously had asked for it to be bought on their behalf.
(Excerpt) Read more at news.nationalpost.com ...
English Thunderbird has a classier name.
The only thing he had with him was a bottle of cheap wine (can't recall the name) whose label boasted of the fact that its grapes were grown in Ohio.
Not California...or Australia...or France.
Ohio
I laughed for hours.
What ever happened to Boone’s Farm?
Boone’s farm is rated not a true bum wine
Not enough alcohol
They compare it to kool aid
Only the rich are entitled to buy wine. The purchasers of this product are obviously reaching above their station. Or so, seem to say, the limousine liberals.
Maybe we need to start exporting King Cotton Peach Wine to Canada. Or Thunderbird, the original viral marketing product.
We have bunches of homeless people in the neighborhood where I live and not a single bottle of Pale Dry Select has ever been sold here. The homeless are everywhere. They live in tents by the river and shop at the local supermarket. No Pale Dry Select anywhere.
Boone’s Farm was what one used to drink before one’s 18th birthday. For some reason, one never seemed to get carded for it. Looks like they’ve slapped the label on a flavored beer/malt liquor now, and leave the wine out of it.
I drank it all in 1993.
Whatever happened to Fred Sanford’s favorite, industrial strength Ripple?
Or Annie Green Springs two top sellers, Mellow Days and Easy Nights?
So, the Canadian homelEss have some hoity-toity taste in wine, eh?
I remember a fellow I once knew telling me a story about going into a pretty fancy liquor store on the East Side of Manhattan, and tying himself in knots asking the clerk did they have the Mogen David blah, blah, etc. and the clerk hissing at him through clenched teeth: no man, we don’t have no Mad Dog here!
Champagne and Ripple, Champipple. Or his favorite wine, booze yo lay.
Ummmm - cheaper products are generally bought by people of lesser means. If they want to go this route, they need to start raising prices for cheap liquor, slums/tenements, etc, so poor people don’t get to use them.
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