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The World's Largest Brewer Is Betting Big on Weak Beer [Bud InBev]
Reuters ^ | July 13, 2016 | Staff

Posted on 07/15/2016 5:43:37 AM PDT by C19fan

Anheuser-Busch InBev, which will soon make almost 30% of the world’s beer, wants to serve more low and alcohol-free brews to drinkers trying to live a healthier lifestyle.

The Belgium-based brewer, on the verge of buying its largest rival SABMiller, has forecast lower and zero strength beer will grow from a small base to make up 20% of its sales by the end of 2025.

(Excerpt) Read more at fortune.com ...


TOPICS: Food
KEYWORDS: beer
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To: C19fan

21 posted on 07/15/2016 6:40:45 AM PDT by dfwgator
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To: C19fan

Betting big on ‘weak beer’?.......................Like what have they been selling all these years?......................


22 posted on 07/15/2016 6:44:04 AM PDT by Red Badger (Make America AMERICA again!.........................)
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To: Da Coyote

Germans didn’t invent beer. THEY PERFECTED IT!.................................


23 posted on 07/15/2016 6:44:53 AM PDT by Red Badger (Make America AMERICA again!.........................)
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To: C19fan

Near Beer to make it to the Big Time.


24 posted on 07/15/2016 6:49:56 AM PDT by arthurus
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To: C19fan

Budweiser brewery: six bottles, a horse, and a funnel.


25 posted on 07/15/2016 6:49:57 AM PDT by Viking2002 (The gargoyles have taken over the cathedral.)
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To: C19fan

I didn’t think you could make Budweiser any worse than it already is. I guess they’re out to prove me wrong.


26 posted on 07/15/2016 6:52:11 AM PDT by County Meath
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To: Da Coyote

AB tried to go after Shiner Bock a while back with their Zeigenbock. Not even close.


27 posted on 07/15/2016 6:55:11 AM PDT by Texas resident (Obama's enemies are my friends)
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To: C19fan
This Bud's for me--the real thing, from Budweis.


28 posted on 07/15/2016 7:06:09 AM PDT by Fiji Hill
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To: C19fan

Why not, because the L.A. (LOW ALCOHOL) Beer was such a hit for Budweiser backb in the 80’s


29 posted on 07/15/2016 7:09:33 AM PDT by DAC21
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To: KevinB

Low alcohol ‘small beer’ was a common way of insuring something safe to drink in the era before chlorinated city water.

It was very popular in Colonial America and goes back to Medieval Europe, if not earlier.


30 posted on 07/15/2016 7:12:46 AM PDT by Pelham (Barack Obama, representing Islam since 2008)
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To: Magnatron

Can you recommend any good nonalcoholic beers? Every mass-market one I’ve tried tastes like dishwater. Perhaps some microbrewery somewhere makes a decent one. Or perhaps such a thing is just not possible.

Anyway, are there any NA’s that are at least better than the rest?


31 posted on 07/15/2016 7:23:37 AM PDT by Leaning Right (Why am I holding this lantern? I am looking for the next Reagan.)
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To: Ueriah

It’s Tylenol you should avoid with alcohol. There are even warnings on the label pertaining to mixing alcohol and acetaminophen.

Some say avoid acetaminophen completely due to potentially harmful affects to your liver.

Acetaminophen has NO affect on me at all as for relieving pain. Zilch!


32 posted on 07/15/2016 7:36:33 AM PDT by Original Lurker
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To: C19fan

I was about to comment but you took the words right off of my keyboard. When your piss comes out darker than the beer you drank a half hour ago something is wrong (with the beer).


33 posted on 07/15/2016 7:47:47 AM PDT by katana
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To: Red Badger

Germans used to tell me this. Having lived for a few years in Belgium I’d just smile.


34 posted on 07/15/2016 7:50:47 AM PDT by katana
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To: katana

I don’t care much for the double hopped western European beers, too bitter................


35 posted on 07/15/2016 7:52:13 AM PDT by Red Badger (Make America AMERICA again!.........................)
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To: Viking2002
Budweiser brewery: six bottles, a horse, and a funnel.

You didn't think all those Clydesdales were just for show, did you?

36 posted on 07/15/2016 7:52:27 AM PDT by LambSlave
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To: C19fan

AB-Ibev produces ersatz craft beer under the Shock Top and Goose Island labels. Goose Island is tolerable, but Shock Top is IMHO mass produced swill. There are at least a dozen small craft brewers in my area some producing some outstanding products. Also live close to the second oldest brewer in the US, Schells Brewing in New Ulm, MN.


37 posted on 07/15/2016 8:15:56 AM PDT by The Great RJ ("Socialists are happy until they run out of other people's money." Margaret Thatcher)
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To: Leaning Right
Leaning Right wrote:

"Can you recommend any good nonalcoholic beers?

Unfortunately, not really. Alcohol at some level is an important component of the balanced taste of a beer. Session beers have very low alcohol content, generally below 4%. Session beers can have loads of flavor by using roasted malts and balanced hops. Many are served by a beer engine or nitro taps, which give them a smooth character that makes them even more appealing.

I haven't found a single example yet of a non-alcoholic beer that does it for me. Not even close.

38 posted on 07/15/2016 9:35:00 AM PDT by Magnatron
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To: C19fan

Zero strength beer?
You could just drink horse piss, it would be the same.


39 posted on 07/15/2016 9:37:45 AM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: Gamecock
I got a can of Loko malt ghetto juice in my fridge that's 14%. For emergencies, you know.


40 posted on 07/15/2016 3:24:46 PM PDT by Viking2002 (The gargoyles have taken over the cathedral.)
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