Posted on 04/25/2016 2:35:16 PM PDT by Daffynition
ROANOKE (WSLS 10) – Lovers of Cracker Jack popcorn will soon be in for a surprise when they go looking for the buried toy prize inside the box.
The brand is bringing its 125-year tradition of including a toy prize inside to an end, replacing the toy with stickers containing digital codes.
Those codes will lead customers to baseball-inspired games that they can play on their phones.
“The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts,” said Haston Lewis, senior director of marketing, Frito-Lay. “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”
(Excerpt) Read more at wfla.com ...
Is there NOTHING sacred? The CrackerJack Prize GONE?!?!?!?
“Digital code” my ar$e.
I liked the tiny compass that used to be in the boxes.
Got 3 of ‘em somewhere in all this junk.
all we need is more incentives for children to bury their noses on the internet...
Got my engagement ring out of a box. Shhhh. Don’t tell anyone.
I think this is great. Very kids loves their electronic gadgets and are a heck of a lot better then we are at them. My kids astound me daily with their computer usage.
Last summer I was digging in a old farmers bottle dump and found a old baby food jar filled with vintage Cracker Jack toys. I still have them.
they just destroyed there brand....if I owned the company I would sell the standard box with standard cheap toy but I would also sell a premium version and a super premium. the premium would have a random toy that was actually more expensive then the Carmel corn. and the super premium would have things like the key to a brand new car or a diamond ring. the super premium would be meant to be used as a gift to be given to a love one. the pricing for the crackerjack would vary according to the prizes offered
The Old World is dead, mankind soon to follow.
This is pitiful.
Sacrilege
they just destroyed there brand....if I owned the company I would sell the standard box with standard cheap toy but I would also sell a premium version and a super premium. the premium would have a random toy that was actually more expensive then the Carmel corn. and the super premium would have things like the key to a brand new car or a diamond ring. the super premium would be meant to be used as a gift to be given to a love one. the pricing for the crackerjack would vary according to the prizes offered
Cracker Jack >> Frito Lay >> Pepsico >> Indra Nooyi CEO >> Obama bundler
I got code 666
If it’s a temporary tattoo, don’t rub it on your forehead.
They could probably quadruple their salesi if they would stick a few coupons for real toys in there once in awhile, and advertise it.
A bike, an Xbox, etc.
What a gip.
About as smart as “new coke.”
Once again, I’m outta the loop. My little flip phone is not capable of such tech. ;(
Howz’bout a class action suit for those of us who are on the *outs* with these offers? I’ll probably never own a smartphone. ;(
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