Posted on 01/15/2016 8:27:45 PM PST by BridgeOutAhead
You and I are out of the demographic.
Studies over the years have shown that whites are not bothered by blacks in commercials. But blacks have always responded better to blacks in commercials.
So, if you are trying to connect with the hip Millenials you will put in an inter racial couple. I think more people are aware of a black man with a white woman. While I am sure the opposite happens, I am wracking my middle aged brain and I cannot think of one.
I am sure it’s been tested six ways to Sunday.
When this was first posted on Friday, the 15th, I replied that I had recently seen a TV Ad featuring a white guy with a cute milk chocolate girl; but couldn’t recall what product they were advertising.
I just now saw it again on the Panthers/SeaHawks game. It’s a FORD commercial, for the little electric car. Focus, maybe?
I saw that ad. She was cute.
I have now seen two since I posted the article. I guess my awareness of this phenomenon has been raised. Although I still think they more often show BM-WF than WM-BF. To show either of them very much is to give it greater notoriety than it would warrant.
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