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The Apple Watch effect? Traditional watch sales drop 14 percent in June
Macworld UK ^ | 09 Aug 15 | by Nick Mediati

Posted on 08/09/2015 8:05:16 PM PDT by Swordmaker


The Apple Watch is either a hit or a failure, depending on who you ask, but one thing's for certain: June was a terrible, horrible, no good, very bad month for the US traditional watch industry.

As reported by Bloomberg, data from market research firm NPD Group shows that traditional watch sales in the United States dropped by 14 percent in the month of June, as compared to June 2014. According to Bloomberg, that represents the biggest year-over-year drop in watch sales since 2008.

Watches in the $100-$149.99 price range took the biggest hit, NPD's data shows: Sales of timepieces in that range fell by 24 percent. In general, the sub-$1000 watch market declined in June, Bloomberg notes.

Why this matters:The Apple Watch is either a hit or a failure, depending on who you ask, but one thing's for certain: June was a terrible, horrible, no good, very bad month for the US traditional watch industry.

Such a dropoff in traditional watch sales may suggest that the Apple Watch is starting to affect the traditional watch market. In Apple's last quarterly earnings call, CEO Tim Cook stated that Apple Watch sales increased in June, contrary to media reports: Such an increase in sales may have contributed to sluggish sales of traditional watches.

Other factors in play?

Just the same, plenty of other factors may be coming into play here. As Bloomberg notes, NPD cites market saturation of "lower-priced fashion brands" as another factor contributing to the sales decline. 

On the other hand, comments from Apple's suppliers suggest that Apple Watch sales may not be as great as hoped. Also, Apple refuses to provide sales numbers for the Apple Watch, which means that sales estimates are, at best, educated guesses. 

Either way, it's too hard to draw conclusions based on one month's worth of sales data. If sales bounce back, June's dropoff was probably a blip on the radar. But if the declines continue, well, maybe there's something to this Apple Watch thing.


TOPICS: Business/Economy; Computers/Internet
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To: stuck_in_new_orleans

Because Asians gadget freaks, fanbois and fanbots are not buying. Why? The watch costs too much for too little value plus the Chinese stock markets crapped out.


21 posted on 08/09/2015 8:52:45 PM PDT by dennisw (The first principle is to find out who you are then you can achieve anything -- Buddhist monk)
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To: Ken H

Same here! There are clocks everywhere. My cell phone, my computer, in my vehicles, etc. I haven’t worn a wristwatch for years.


22 posted on 08/09/2015 8:54:12 PM PDT by Red_Devil 232 ((VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!))
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To: Swordmaker

I’m wearing a 1954 Rolex Oyster Perpetual that belonged to my father. When I’m gone one of my sons will wear it. When he’s gone one of his sons will wear it....


23 posted on 08/09/2015 9:01:38 PM PDT by freebilly
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To: Swordmaker

I don’t know, I asked hubby to buy me a watch last Christmas (which he did, good boy!). I’ve never really worn one but I like having it, although it does kind of mess up the bracelet thing, but I’ll try and work that out at some point!

I wouldn’t want an apple watch, the smart phone is enough and if I was really going to be doing a commute where I wasn’t driving I’d probably want a table or IPAD, those small screens are kind of bad, and my phone has a pretty large screen, even.


24 posted on 08/09/2015 9:09:47 PM PDT by jocon307
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To: Oztrich Boy

LOL, part of my work includes commercial plumbing and sometimes you just reach in, ya know, with the watch on. Starting a new brand called “Funky Watches”.


25 posted on 08/09/2015 9:15:14 PM PDT by this_ol_patriot
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To: dfwgator
Does anybody really know what time it is?

It's later than it's ever been before. 😂😂😀

26 posted on 08/09/2015 9:26:34 PM PDT by Mark17 (How could anyone suspend himself upon a cross and die for me, die willingly, to set us free.)
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To: freebilly
I’m wearing a 1954 Rolex Oyster Perpetual that belonged to my father.

Only wear a watch to tell time! What a concept!

But what about all that social networking you are missing out on? You could be on Twit/FaceF*ck/Instagrunt, etc. 24/7 like all the fanbois and stay in constant contact!

Even get the latest Apple press releases just like on Free Republic!

27 posted on 08/09/2015 9:27:32 PM PDT by doorgunner69
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To: Swordmaker

I don’t use a watch.

I just count the seconds everyday.


28 posted on 08/09/2015 9:29:26 PM PDT by PetroniusMaximus
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To: Swordmaker

Here you go again. Posting nonsense.

http://www.slate.com/articles/life/fashion/2015/07/forget_the_apple_watch_the_most_revolutionary_new_timepiece_on_the_market.html


29 posted on 08/09/2015 9:35:59 PM PDT by Up Yours Marxists
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To: Darth Reardon
The iPhone came out in 1998 (about 6 years after I first worked with OSX). Apple effectively stole the trademark in 2007 for a different product.

Trademarks apply to distinct and specific industries. . . the iPhone you are referring to from 1998 was not a cellular phone but a desk phone. Two different industries and the two are not intermixable. Apple acquired the license from Cisco. InfoGear was the original user of the name and trademarked it. The Infogear device was a physical Desk phone with an Internet interface. The name as a product was not used from 2000 to 2006. As a hardware trademark, the name was not being actively used in a product, after five years as a non-company name for a product which was not renewed, the trademark lapsed, it was therefore free to use for anyone else's hardware.

Cisco acquired the InfoGear company, and in very late 2006 started to use the name for it's Voice over Internet software protocol (VoIP. . . and were in the process for applying for a Trademark in the software INDUSTRY.

Apple's legal department searched in the appropriate industries for cellular phone and phone hardware. . . under those searches iPhone did not come up. . .

However Apple did learn of the V0IP usage and TM application and initiated negotiations with Cisco over the uses of the name, even though it would not have been an infringement for a VOiP software protocol trademark. They were in discussions at the time of the iPhone's announcement on January 9, 2007. Cisco's legal however filed a pro-forma lawsuit the day after Apple's iPhone announcement to protect their interests despite the ongoing negotiations.

Less than two months afterwards, on February 20, 2007, Apple and Cisco came to a mutual agreement over the use of the name, with Cisco ceding the ground to Apple on hardware use of the name while Cisco reserved use for V0IP use of the software name. There was no "crap" here, just business as usual.

30 posted on 08/09/2015 9:36:31 PM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

bfl


31 posted on 08/09/2015 9:37:06 PM PDT by TEXOKIE (We must surrender only to our Holy God and never to the evil that has befallen us.)
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To: Up Yours Marxists

More statistics for your bullcrap article you posted:

http://www.statisticbrain.com/wrist-watch-industry-statistics/

1,200,000,000 watches. Pay attention there.


32 posted on 08/09/2015 9:39:17 PM PDT by Up Yours Marxists
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To: Swordmaker

Seriously, 14% of 1,200,000,000 watches = 168 MILLION Apple watches.

What kind of CRAP are you trying to post here?????


33 posted on 08/09/2015 9:42:09 PM PDT by Up Yours Marxists
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To: doorgunner69

“What sort of drugs are the writers of this crap on?”

Apparently the same kind of drugs the person who posted this garbage was on before he even attempted to complete 2 minutes of research cross-checking numbers within 1000% accuracy let alone 100% or even 10%.

Must be the same person. Must be some sort of global warming scam artist. Swordmaker = Algore.


34 posted on 08/09/2015 9:56:24 PM PDT by Up Yours Marxists
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To: bakeneko

Why would anyone buy a watch at all in the year 2015?


35 posted on 08/09/2015 9:59:42 PM PDT by Nep Nep
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To: stuck_in_new_orleans
Nice try http://themarketmogul.com/iwatch-falls-short-expectations/

Do you seriously believe an article on the sales of a product that cannot get the name of the product accurately? The article also cites "a figure from MarketWatch" instead of citing MarketWatch's primary source, Slice Intelligence Inc., which has been roundly criticized for erroneous methodology, poor sampling, and lack of knowledge and ignoring data about the market on which they are reporting. For example the data they were reporting used sales data from only 34% of the sales were in the US, but their report assumed 100% were in the US biasing the report from the get-go. They ignored the effect in the final month of the opening of the sales at the Apple retail stores. They ignored the opening of the sales in 10 more international markets. The ignored that Apple did not send e-mail receipts for for months where only PRE-SALES were made but ONLY on delivery when credit/debit cards were actually charged the day of shipment. In other words, what they were reporting was twaddle based on 2590 self-selected subscribers who CHOSE to download their app and breach their privacy to send every email with a charge receipt for this company's perusal. . . and assumed that this was a valid system to judge the sales of the numbers of Apple Watches.

In the Apple Financial call for the quarter, Apple's CEO stated, under threat of the drastic penalties of the Sarbanes Oxley Act of 2002, that the Apple Watch sold BETTER than the iPad did in its initial release in 2010. . . which up until now had been the best selling product release of all time. The iPad sold 3.1 million units in its first 90 days. Even using the erroneous article you posted erroneous figures with its claim of 67% the iWatches (sic) being sold as the $349 model (it's actually 70%) the average selling price of the Apple Watches sold in the quarter would be about $500. That means that Apple's Revenue from Apple Watch sales alone wound be $1.55 BILLION in one quarter! Hardly a flop!

In fact, according to the source of the article you linked, Apple sales were down to a mere 20,000 per day. Multiply that out, Stuck. 20,000 X 90 days for the quarter. That's a mere 1.8 MILLION Apple Watches. in 2014 all smartwatches combined from all other makers were a mere 700,000! Again, even if the article were not-totally debunked as twaddle, the Apple Watch would be a success at the 90% reduction in sales the idiots were claiming!

However, again referring to the Apple Financial conference call, the CEO and CFO both concurred that the Apple Watch sold MORE in the month of June than they did in April, which Slice claimed 200,000 Apple Watches per day!

36 posted on 08/09/2015 10:08:28 PM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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Comment #37 Removed by Moderator

To: Swordmaker
Thanks Sword guy, for posting the stuff you post. I do not have an Apple watch yet, though I may later. I have an IPod, an IPhone 5, an IPhone 6, and a Mac Book Pro. It works for me. People can use whatever turns them on. I am not that concerned about it. 🙀
38 posted on 08/09/2015 10:21:56 PM PDT by Mark17 (How could anyone suspend himself upon a cross and die for me, die willingly, to set us free.)
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To: Up Yours Marxists
Here you go again. Posting nonsense.


What time is it on the two Swatches on the center and the left?

39 posted on 08/09/2015 10:24:12 PM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

It’s time for you to stop posting BRAVO SIERRA crap like you are.

Your little article has jumped the shark, let alone jumped time, space, statistics, common sense, and facts. Time for you and your Apple media fans to go back and leap into the hole you and every other brainless Apple watch follower dug for themselves.


40 posted on 08/09/2015 10:29:23 PM PDT by Up Yours Marxists
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