Posted on 10/21/2014 6:55:17 PM PDT by Olog-hai
After posting yet another disappointing quarter, McDonald’s CEO Don Thompson said Tuesday the company hasn’t been keeping up with the times and that changes are in store for its U.S. restaurants.
Thompson said that starting in January, McDonald’s will “simplify” its menu to make room for restaurants to offer options that are best-suited for their regions. To offer greater customization, he also said the company planned to expand its “Create Your Taste” offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen. The program is currently being offered in Southern California, and McDonald’s has said it will roll it out nationally in Australia. […]
The changes come as McDonald’s continues to struggle with myriad problems. One of its biggest challenges in the U.S. is long-held perceptions around the freshness and quality of its ingredients. The chain has been fighting to boost sales as people gravitate toward foods they feel are more wholesome. As a result, people have been gravitating to places like Chipotle, which markets its ingredients as being of superior quality. …
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In L.A?
Best joint there is Tommy’s.
Everything is fresh and made the way you want.
If you ever find yourself in a real Mexican restaurant meant for Mexicans that no habla ingles, do NOT order the daily special! No animal part goes to waste.
touch screen!
no need for a $15/hr employee to push the buttons when you can push them yourself!
Lettuce leaf 45 cents Tomato slice 45 cents
I wish they’d get English speaking workers and get rid of the kiddy jungle gyms.
Funny, as MacDonald’s has become a massive success in Europe, especially in France where there were riots over it.
Their MD’s are decorated to look like a place an adult would eat with civilized lighting..
The French MD’s serve baguettes made especially for them, the macarones are made by Lauduree no less! Laururee has been making world class macarones since the 1800s for the most discerning customers.
Fine cheeses are sold. Give me a French MacD’s!!!
Here MacD’,s says openly that it covets Chipotle’s business model.
BTW, Asian style Chipotle’s have opened here in LA with great success. We’ll see if MacDonalds can pull them out of this slump.
Haven’t eaten there in years...
Ever since they put something in their food that causes my self and other senior friends severe stomach pain after eating there.
No self-respecting touch screen sees any reason why it should pay any stinkn' union dues whatsoever!
McDonald’s is now a black thing. All their advertising pretty much is geared towards the “African American” Community.
It’s obvious they are rolling out automation to high labor cost locales first. Easily predictable to anyone with a hint of practical economics knowledge, say from reading a couple of Thomas Sowell’s books. So of course this will be a complete surprise to Leftists.
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