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Does JCPenney's Back-to-School Ad Really Promote Bullying?
Yahoo! Shine ^ | August 14, 2013

Posted on 08/15/2013 9:29:31 AM PDT by rightwingintelligentsia

A JCPenney back-to-school ad that implies kids will be friendless unless they wear the right clothing is promoting bullying, charged a flurry of critics on social media this week.

“Your ad about cool kids wearing JCPenney clothes, showing a child sitting alone at lunch is despicable,” fired off one Facebook user. Another added, “How clueless are you? What a horrible bully-promoting commercial.” Twitter users have called it “tone deaf” and “more self-immolation” for the company.

The ad, posted online by the retailer in late July and aired as part of a TV campaign earlier this summer, includes a shot of a kid in a school cafeteria, surrounded by friends. When the mom in the voice-over talks about the importance of buying her child cool school clothes, she notes, “I’ve been told this stuff can make or break your entire year.” At that moment, all the kids except for one disappear from the room.

That message was enough to prompt the national antibullying organization Stand for the Silent to kick off a campaign against the ad.

“My wife and I lost our 11-year-old son to suicide due to being bullied, and yes ma'am we do oppose this ad,” founder Kirk Smalley told Yahoo! Shine in an email. “We feel it does promote excluding kids that don't wear the ‘right’ clothes. This is totally against what we have spent our entire savings on and the last three years of our lives traveling to speak at schools and teach these kids. We've spoken at 715 schools and to over 740,000 kids and taught them, ‘You are somebody,’ and that you are not what you wear, what religion you believe, what color your skin, etc.”

(Excerpt) Read more at shine.yahoo.com ...


TOPICS: Society
KEYWORDS: ads; advertising; backtoschool; bullying; commercial; jcp; jcpenney; kmart; school; uniforms
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1 posted on 08/15/2013 9:29:31 AM PDT by rightwingintelligentsia
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To: rightwingintelligentsia

Is there anything that doesn’t provoke “outrage” nowadays?


2 posted on 08/15/2013 9:31:56 AM PDT by packrat35 (Admit it! We are almost ready to be called a police state!)
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To: rightwingintelligentsia

Another reason to have school uniforms.


3 posted on 08/15/2013 9:32:48 AM PDT by getarope (Jesus is coming soon, and boy is he PISSED!)
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To: rightwingintelligentsia

I haven’t seen JCPenny’s ad but K-Mart is running “Be A Trayvon” ads.


4 posted on 08/15/2013 9:34:07 AM PDT by TigersEye ("No man left behind" is more than an Army Ranger credo it's the character of America.)
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To: rightwingintelligentsia
I dislike the hypersenstivity, but I'm enjoying that JCPenney is being kicked by it. Live by political correctness, die by political correctness. But then I had uniforms in grade school and usually went for jeans and a t-shirt in high school so I never got into the "back to school" clothes frenzy.
5 posted on 08/15/2013 9:34:23 AM PDT by KarlInOhio (This message has been recorded but not approved by Obama's StasiNet. Read it at your peril.)
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To: rightwingintelligentsia

Reprehensible marketing tactics, but they’ve been using them for decades.

When I was in school my siblings and I were the subject of scorn and bullying because my Dad was too thrifty and sensible to buy us the “right” tennis shoes. We survived.


6 posted on 08/15/2013 9:37:14 AM PDT by Buckeye McFrog
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To: rightwingintelligentsia

Please, gimme a break.


7 posted on 08/15/2013 9:39:07 AM PDT by Perdogg (Cruz-Paul 2016)
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To: KarlInOhio

Can we all just be men and say screw you PC lying ba$t$&rd$. We dont give a damn what you think anymore? Problem solved.


8 posted on 08/15/2013 9:41:02 AM PDT by jsanders2001
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To: rightwingintelligentsia

I have a photo of my granddaughter as she enters 7th grade. She’s happy although I wish her shorts were longer. You can tell from her face that she’s joyful. Have a photo (from Facebook) of my cousin’s granddaughter entering 7th grade. She does not look happy. She’s wearing a uniform and sensible shoes and glasses. Poor girl is big, not fat but looks very tall and a bit stocky.


9 posted on 08/15/2013 9:41:13 AM PDT by Mercat
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To: TigersEye
... but K-Mart is running “Be A Trayvon” ads.

I'll admit that I didn't see the connection until your post.

However, in addition to muting or changing the channel whenever I hear it, I've been thinking about complaining to K-Mart about the obnoxiousness of the ad.

And it's on a variety of channels that I didn't think it would be worth targeting.

10 posted on 08/15/2013 9:41:55 AM PDT by Calvin Locke
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To: rightwingintelligentsia

Lord have mercy.


11 posted on 08/15/2013 9:45:06 AM PDT by Altura Ct.
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To: rightwingintelligentsia

When I was young we didn’t need advertising to tell us that if we didn’t wear the “right” clothes we wouldn’t be accepted. Kids are the most notorious conformists going.


12 posted on 08/15/2013 9:45:51 AM PDT by Mr Ramsbotham (I'll retire to Bedlam.)
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To: rightwingintelligentsia

How ‘bout the K-Mart back to school ads promoting ghetto style for elementary kids?


13 posted on 08/15/2013 9:46:11 AM PDT by tbpiper
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To: TigersEye
K-Mart is running “Be A Trayvon” ads.

Kmart so desperate now they are counting on back-to-school layaway sales from the 'hood to save them.


14 posted on 08/15/2013 9:47:13 AM PDT by Buckeye McFrog
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To: rightwingintelligentsia

The ad is insensitive but it’s also true. Wearing the wrong clothes in school can make your life hell. My clothes were from a thrift store and nothing matched and I got put downs all the time. Just the way it is. Kids are mean.


15 posted on 08/15/2013 9:49:15 AM PDT by MeganC (A gun is like a parachute. If you need one, and don't have one, you'll never need one again.)
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To: Buckeye McFrog
If it weren't for copyrights this would be their jingle...

I'm a Trayvon you're a Trayvon
wouldn't you like to be a Trayvon too?
I'm a Trayvon. be a Trayvon!

16 posted on 08/15/2013 9:51:11 AM PDT by TigersEye ("No man left behind" is more than an Army Ranger credo it's the character of America.)
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To: packrat35

Attacks on the nuclear family and Christianity.


17 posted on 08/15/2013 9:53:42 AM PDT by Blood of Tyrants (Inside every liberal and WOD defender is a totalitarian screaming to get out.)
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To: Calvin Locke

I can’t hit mute fast enough on it.


18 posted on 08/15/2013 9:54:12 AM PDT by TigersEye ("No man left behind" is more than an Army Ranger credo it's the character of America.)
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To: getarope

Another vote for uniforms. The charter schools around here require them and they seem to promote relatively civilized behavior.


19 posted on 08/15/2013 9:54:23 AM PDT by Menehune56 ("Let them hate so long as they fear" (Oderint Dum Metuant), Lucius Accius (170 BC - 86 BC))
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To: rightwingintelligentsia

Having watched the ad, the whole “bullying” crap is a pantload by hand-wringing pantywaists.


20 posted on 08/15/2013 9:57:07 AM PDT by TomServo
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To: tbpiper
I hadn't seen the K-Mart ad but found it on Youtube.

Where's the outrage at its racism?

21 posted on 08/15/2013 9:57:28 AM PDT by newzjunkey (bah)
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To: rightwingintelligentsia
who shops there now anyway?
22 posted on 08/15/2013 10:02:16 AM PDT by Drawn7979
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To: TigersEye

K Mart promotes retard America the coming generation.


23 posted on 08/15/2013 10:03:56 AM PDT by angcat
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To: tbpiper

The K-Mart ads are disgusting. I can’t understand a word those mini-gangstas are saying — not that I want to. I hope their sales tank.


24 posted on 08/15/2013 10:08:26 AM PDT by Polyxene (Out of the depths I have cried to Thee, O Lord; Lord, hear my voice.)
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To: Mercat; All
I have a photo of my granddaughter as she enters 7th grade. She’s happy although I wish her shorts were longer. You can tell from her face that she’s joyful. Have a photo (from Facebook) of my cousin’s granddaughter entering 7th grade. She does not look happy. She’s wearing a uniform and sensible shoes and glasses. Poor girl is big, not fat but looks very tall and a bit stocky.

I think you're trying too hard to denigrate uniforms. Maybe one girl is happy in the photo and one is not.

Uniforms and dress codes prepare kids for the working world. Outside of 'the arts' professions sartorial creativity is not well accepted. To be honest, I'd say even they have kinds of uniforms, albeit unwritten.

I have never liked the Back-to-School clothing push. I find the JPC ad to be a reflection of cold reality rather than "promoting bullying." JPC's ad is safe and bland by comparison. K-Mart's is well deserving of backlash and outrage.

25 posted on 08/15/2013 10:08:49 AM PDT by newzjunkey (bah)
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To: rightwingintelligentsia
JCP be GAY...so anything they do is copacetic
26 posted on 08/15/2013 10:09:49 AM PDT by Gaffer
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To: packrat35
Is there anything that doesn’t provoke “outrage” nowadays?

Black mob violence.

27 posted on 08/15/2013 10:10:11 AM PDT by Tijeras_Slim
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To: TigersEye

I have seen those K-mart ads and they are definitely catering to the ghetto culture - that is where all the money is! /s


28 posted on 08/15/2013 10:10:14 AM PDT by Red_Devil 232 (VietVet - USMC All Ready On The Right? All Ready On The Left? All Ready On The Firing Line!)
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To: TigersEye

Save 20% on Kevlar FUBU Hoodies. Only at Kmart.


29 posted on 08/15/2013 10:11:29 AM PDT by Buckeye McFrog
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To: Calvin Locke
"...I've been thinking about complaining to K-Mart about the obnoxiousness of the ad."

Do it. I've sent three e-mails to K-Mart telling them how sick at my stomach that particular ad campaign makes me. They responded to the first two by talking about how "tongue-in-cheek" humor is an effective marketing tool. I wrote back that I failed to see any humor -- tongue-in-cheek or otherwise -- about encouraging 8-year olds to be gangster rappers. They haven't yet responded to my third e-mail and I don't expect a reply. So by all means, complain.

Scouts Out! Cavalry Ho!

30 posted on 08/15/2013 10:11:49 AM PDT by wku man (Amnesty? No Way, Jose (No Se Puede!) by 10 Pound Test http://www.youtube.com/watch?v=vsTUQ8yOI2c)
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To: Red_Devil 232

They are targeting the pocketbooks of white suburban Americans so that is what they expect will be popular there.


31 posted on 08/15/2013 10:13:31 AM PDT by TigersEye ("No man left behind" is more than an Army Ranger credo it's the character of America.)
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To: Drawn7979
who shops there now anyway?

The last time I was in one it was dirty, dingy, lots of empty shelves, only one cashier open, and priced 20-30% higher than Walmart.

The store closed soon afterwards, and took the rest of the dying mall it was in with it.


32 posted on 08/15/2013 10:14:09 AM PDT by Buckeye McFrog
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To: Buckeye McFrog
Hmmm, I might buy a Kevlar hoodie! lol

More likely to find it at CheaperThanDirt though.

33 posted on 08/15/2013 10:15:05 AM PDT by TigersEye ("No man left behind" is more than an Army Ranger credo it's the character of America.)
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To: rightwingintelligentsia

Should have stuck to ads with two moms and two dads. (/sarc)


34 posted on 08/15/2013 10:15:10 AM PDT by Pinkbell
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To: TomServo
"Having watched the ad, the whole “bullying” crap is a pantload by hand-wringing pantywaists."

I agree. Teach your kids how to defend themselves, then stand by them when the administration hauls them into the office for knocking the bully's front teeth out. What the Aussie kid did to the bully who was taunting him is the only thing bullies understand.

Oh yeah, that goes for bully nations as well.

Scouts Out! Cavalry Ho!

35 posted on 08/15/2013 10:15:23 AM PDT by wku man (Amnesty? No Way, Jose (No Se Puede!) by 10 Pound Test http://www.youtube.com/watch?v=vsTUQ8yOI2c)
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To: wku man; TomServo
Having watched the ad, the whole “bullying” crap is a pantload by hand-wringing pantywaists."

I agree with that. The JCP ad is nothing. "Buy our clothes if you want to be cool."

Big deal!

36 posted on 08/15/2013 10:22:31 AM PDT by TigersEye ("No man left behind" is more than an Army Ranger credo it's the character of America.)
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To: rightwingintelligentsia

Even worse, the ad is false advertising. No way is JCP clothing cool or the “right” brand, and if someone was going to be subbed or beaten for having the wrong clothing, JCP clothing definitely wouldn’t solve the problem, but only make it worse.


37 posted on 08/15/2013 10:30:36 AM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: newzjunkey
I find the JPC ad to be a reflection of cold reality rather than "promoting bullying."

Unfortunately true.

38 posted on 08/15/2013 10:30:56 AM PDT by Sherman Logan
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To: rightwingintelligentsia

Ironically, I would probably be ostracized for wearing clothes that came from J C (knock knock knock) Penney.


39 posted on 08/15/2013 10:31:43 AM PDT by Tanniker Smith (Rome didn't fall in a day, either.)
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To: TomServo; wku man

In my experience, those who downplay the destructiveness of bullying tend to have been participants in it. The schools I went to, teachers, particularly phys ed, subtly promoted it in a host of ways.

And it is very destructive.

Today’s notion that it is aimed exclusively or primarily at “gay kids” is of course nonsense.

The idea that the answer is to beat up the bully is often on a par with the notion that the way to get along in prison is to immediately beat up the top dog in there. True, no doubt, but often easier said than done.


40 posted on 08/15/2013 10:34:35 AM PDT by Sherman Logan
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To: Sherman Logan

Who’s downplaying bullying?

It’s simply not in the ad.


41 posted on 08/15/2013 10:37:45 AM PDT by TomServo
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To: rightwingintelligentsia

Arrgh, enough with PC bully bs. There are much more important “issues” out there than bullies.


42 posted on 08/15/2013 10:38:07 AM PDT by bgill (This reply was mined before it was posted.)
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To: Tijeras_Slim
"Is there anything that doesn’t provoke “outrage” nowadays?

Black mob violence.

WIN!

43 posted on 08/15/2013 11:13:12 AM PDT by Tax-chick (Ask me about the Weiner Wager. Support Free Republic!)
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To: rightwingintelligentsia

J C Penny clothes are not “cool”.


44 posted on 08/15/2013 11:17:02 AM PDT by Andy'smom
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To: TomServo

When I was in second grade, I was being bullied and my parents encouraged me to “go punch him in the nose”.

I did. And it stopped.
Today they’d likely be brought up on charges.


45 posted on 08/15/2013 11:19:22 AM PDT by Buckeye McFrog
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To: TomServo
the whole “bullying” crap

Yep. It's one of my pet peeves as well.

I was bullied. I lived.

No, what I wonder about is what happens when one of these elite, sheltered children runs headlong into life? Either a boss who pushes too far, or a self-important "Public Servant", or any one of the innumerable difficult people you and I trip over every day? Are they going to run for the nearest grownup to "Moderate the Conversation"?

46 posted on 08/15/2013 11:40:28 AM PDT by wbill
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To: TigersEye

My wife saw that last night and said to me, it looks like they are going for the ghetto business. I asked her when was the last time she went to K-Mart?

After a minute, she told me last year when she was visiting a friend IN ANOTHER CITY, cause it was the closest to her that day.


47 posted on 08/15/2013 11:43:08 AM PDT by packrat35 (Admit it! We are almost ready to be called a police state!)
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To: packrat35

No. And I’m outraged that you would even ask that question.


48 posted on 08/15/2013 12:01:33 PM PDT by WayneS (Don't blame me, I voted for Kodos...)
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To: Sherman Logan
"The idea that the answer is to beat up the bully is often on a par with the notion that the way to get along in prison is to immediately beat up the top dog in there. True, no doubt, but often easier said than done."

Not just true, but very effective. I know firsthand. After I kicked the right kid's a** at the right time, the bullying ended. As far as not being easy, what else worthwhile is? It's easier in the long run than continually being picked on. Again, I know firsthand.

Scouts Out! Cavalry Ho!

49 posted on 08/15/2013 12:13:56 PM PDT by wku man (Amnesty? No Way, Jose (No Se Puede!) by 10 Pound Test http://www.youtube.com/watch?v=vsTUQ8yOI2c)
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To: rightwingintelligentsia

Everything is a dog whistle nowadays.


50 posted on 08/15/2013 12:24:18 PM PDT by hattend (Firearms and ammunition...the only growing industries under the Obama regime.)
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