Skip to comments.Breakfast Cereal Mascots: Beloved and Bizarre
Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway
A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.
Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.
The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.
Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.
Nobody beats the Wiz! The Wiz was a real electronics store in the tri-state area. The Seinfeld actor was just an actor.
*aims for center of mass, empties magazine into Gacy-esque clown*
I, ah, don’t care for clowns much.
I remember hearing about a new cereal being test-marketed for men with ED - Nut ‘n Raisin.
What I wanna know is, when is Captain Crunch going to make Admiral?
He’s spent an awfully long time in his current rank, you know.
I didn’t post it yet, but that clown made me think of Gacy. Or Brian Dennehy.
I know “The Wiz” was real. But you seem to be saying that the ad that appeared on “Seinfeld” was shot just for “Seinfeld.”
LOL! I doubt the secondary market would go for that either...
believe is was a real commercial where the actor was superimposed over the original.
It’s a trap!!
I have a Wheaties box with Michael Phelps on it from a couple of years ago. More than one visitor was amazed at what they thought was an excellent fake, as they thought his marijuana-related sponsorship problems happened before he was on the box.
Capn crunch shreds the roof of your mouth
Wacky packs were about as subversive as it got in sixth grade. Fond memories. I remember “Crust” toothpaste too.
Be very careful where you use that line. Know someone who got beaten to a pulp by Long Beach Police simply for asking a very short police officer if he had come to take his Lucky Charms. Well he took his Lucky Charms and a whole lot more.
I love Kaboom as a kid. But, they stopped making it. :(
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