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Breakfast Cereal Mascots: Beloved and Bizarre
CBS News ^

Posted on 04/07/2013 6:24:29 PM PDT by nickcarraway

A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded.

Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books.

The following gallery shows some of the more famous (and infamous) breakfast cereal mascots.

Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets.


TOPICS: Business/Economy; Food
KEYWORDS: mascot
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To: nickcarraway
The fun of the 80s when they made theme cereal for every movie.

OK, the last one is a joke.

51 posted on 04/07/2013 7:10:46 PM PDT by mnehring
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To: Political Junkie Too

But there WAS a cartoon character on the box they gave the children.

If they had presented the childre with only plain gray boxes, it would then be correct to ask the children, “Would you like this cereal more if there WERE a cartoon character on the box?”

Since there WAS a cartoon character on some of the boxes, it was incorrect to say that “children liked a cereal better if there WERE a cartoon character on the box.”

If Obama were to be asked, “Are you responsible for the lousy economy since 2009?” it would be grammatically correct for him to say, “Even if I was President starting in 2009, it’s all Bush’s fault.” It would be grammatically incorrect for him to say “if I were President” precisely because he was (the putative) President.


52 posted on 04/07/2013 7:12:28 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: fieldmarshaldj

53 posted on 04/07/2013 7:13:36 PM PDT by Moonman62 (The US has become a government with a country, rather than a country with a government.)
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To: ZinGirl

Was that a real ad—and then they got the guy to play a part on “Seinfeld”? Or, was the ad shot just for “Seinfeld”?


54 posted on 04/07/2013 7:14:27 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: nickcarraway

"I pity the poor fool who don't eat my cereal".

55 posted on 04/07/2013 7:16:31 PM PDT by Rodamala
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To: nickcarraway

"I pity the fool that don't eat my cereal!"

56 posted on 04/07/2013 7:29:44 PM PDT by Disambiguator
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To: nickcarraway
 photo nuttin20bitch_zps3541afc0.jpg
57 posted on 04/07/2013 7:31:54 PM PDT by Fast Moving Angel (A moral wrong is not a civil right: No religious sanction of an irreligious act.)
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To: nickcarraway
...and who could forget Ethereal Cereal?
58 posted on 04/07/2013 7:31:56 PM PDT by Disambiguator
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To: nickcarraway
Spoof of cereal promotions that should seem familiar to anyone who grew up in the 70s
59 posted on 04/07/2013 7:37:38 PM PDT by Disambiguator
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To: nickcarraway
http://www.generalmills.com/Brands/Cereals/Monsters.aspx

Monsters cereal boxesThey were an innovative pair when they debuted in 1971.

Count Chocula was the first chocolate-flavored cereal with chocolate-flavored marshmallow bits.

And Franken Berry was the only strawberry-flavored cereal on the market.

In 1972, along came Boo Berry, the first cereal that tasted like blueberries. (Wiki)

60 posted on 04/07/2013 7:39:45 PM PDT by Bronzy
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To: Arthur McGowan

Nobody beats the Wiz! The Wiz was a real electronics store in the tri-state area. The Seinfeld actor was just an actor.


61 posted on 04/07/2013 7:39:45 PM PDT by Rodamala
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To: Bronzy
In 1972, along came Boo Berry, the first cereal that tasted like blueberries. (Wiki) (Note: Did not really taste like blueberries)
62 posted on 04/07/2013 7:42:03 PM PDT by nickcarraway
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To: dfwgator

AGHHH!!!

*aims for center of mass, empties magazine into Gacy-esque clown*

*reloads*

I, ah, don’t care for clowns much.


63 posted on 04/07/2013 7:43:37 PM PDT by DemforBush (Bring me the head of Alfredo Garcia!)
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To: Rodamala

GMTA


64 posted on 04/07/2013 7:43:47 PM PDT by Disambiguator
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To: Smokin' Joe; dfwgator

I remember hearing about a new cereal being test-marketed for men with ED - Nut ‘n Raisin.


65 posted on 04/07/2013 7:43:51 PM PDT by ZirconEncrustedTweezers (I'll stop being a cynic when the world stops giving me reasons to be cynical.)
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To: nickcarraway

What I wanna know is, when is Captain Crunch going to make Admiral?

He’s spent an awfully long time in his current rank, you know.


66 posted on 04/07/2013 7:45:32 PM PDT by DemforBush (Bring me the head of Alfredo Garcia!)
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bfl


67 posted on 04/07/2013 7:45:58 PM PDT by Drew68
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To: DemforBush; dfwgator

I didn’t post it yet, but that clown made me think of Gacy. Or Brian Dennehy.


68 posted on 04/07/2013 7:51:53 PM PDT by nickcarraway
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To: Rodamala

I know “The Wiz” was real. But you seem to be saying that the ad that appeared on “Seinfeld” was shot just for “Seinfeld.”


69 posted on 04/07/2013 7:53:12 PM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: ZirconEncrustedTweezers

LOL! I doubt the secondary market would go for that either...


70 posted on 04/07/2013 8:00:23 PM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing)
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To: nickcarraway


71 posted on 04/07/2013 8:02:56 PM PDT by gunsequalfreedom (Conservative is not a label of convenience. It is a guide to your actions.)
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To: Arthur McGowan

believe is was a real commercial where the actor was superimposed over the original.


72 posted on 04/07/2013 8:07:34 PM PDT by Rodamala
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To: nickcarraway

73 posted on 04/07/2013 8:15:03 PM PDT by BookmanTheJanitor
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To: wolf24

It’s a trap!!


74 posted on 04/07/2013 8:40:45 PM PDT by getarope (Time for the repubs to grow some balls and STOP the Kenyan in his tracks NOW!)
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To: nickcarraway

I have a Wheaties box with Michael Phelps on it from a couple of years ago. More than one visitor was amazed at what they thought was an excellent fake, as they thought his marijuana-related sponsorship problems happened before he was on the box.


75 posted on 04/07/2013 8:45:00 PM PDT by jiggyboy (Ten percent of poll respondents are either lying or insane)
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To: DemforBush

Capn crunch shreds the roof of your mouth


76 posted on 04/07/2013 8:48:18 PM PDT by bigtoona
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To: Squawk 8888

Wacky packs were about as subversive as it got in sixth grade. Fond memories. I remember “Crust” toothpaste too.


77 posted on 04/07/2013 8:49:02 PM PDT by St_Thomas_Aquinas
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To: dfwgator
"They are always after me Lucky Charms."

Be very careful where you use that line. Know someone who got beaten to a pulp by Long Beach Police simply for asking a very short police officer if he had come to take his Lucky Charms. Well he took his Lucky Charms and a whole lot more.

78 posted on 04/07/2013 8:50:43 PM PDT by justa-hairyape
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To: nickcarraway
http://img9.imageshack.us/img9/4963/obamo.png

http://img19.imageshack.us/img19/2471/trix.png

79 posted on 04/07/2013 8:51:44 PM PDT by EinNYC
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To: dfwgator

I love Kaboom as a kid. But, they stopped making it. :(


80 posted on 04/07/2013 9:11:50 PM PDT by Cowboy Bob (Democrats: Robbing Peter to buy Paul's vote.)
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To: nickcarraway
You know a creal is going to suck if it has a lame-o PC character on the box.
81 posted on 04/07/2013 11:17:24 PM PDT by boop ("You don't look so bad, here's another")
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To: Bronzy
When the Monster cereals first came out, moms freaked out because kids started having pink poop. Doctors were puzzled.

It took a while to figure out that the youngsters were eating Frankenberry.

82 posted on 04/07/2013 11:21:16 PM PDT by boop ("You don't look so bad, here's another")
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To: mnehring

OMG. That Prince of Thieves cereal is pornographic. Explains the upswing in homosexuality among young people.


83 posted on 04/08/2013 8:48:55 AM PDT by Defiant (If there are infinite parallel universes, why Lord, am I living in the one with Obama as President?)
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To: BookmanTheJanitor; fieldmarshaldj
"Now you call yourself Frankenberry, but back in Hebrew school, it was Frankenstein!"

A cookie if you get my reference.

84 posted on 04/08/2013 9:11:42 AM PDT by Clemenza ("History, I believe, furnishes no example of a priest-ridden people maintaining a free civil governm)
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To: Clemenza

I’m blanking...


85 posted on 04/08/2013 10:31:35 AM PDT by fieldmarshaldj (Resist We Much)
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To: Political Junkie Too

I went back and read it, and I can see that you are correct, PJ. Excellent explanation, too. Thanks.

The piece is still awkward writing, though, IMO.


86 posted on 04/08/2013 10:58:18 AM PDT by Bigg Red (Restore us, O God of hosts; let your face shine, that we may be saved! -Ps80)
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To: nickcarraway
My favorite:


87 posted on 04/08/2013 11:05:41 AM PDT by Colonel_Flagg (Blather. Reince. Repeat.)
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To: Bigg Red; Arthur McGowan
Well, as Arthur McGowan pointed out, the unreal situation is not so unreal as boxes contain and don't contain characters, so it could be a case of misapplied subjunctive rather than subject/verb mismatch.

Rather than the author writing "...children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box," he should have written, "children who had been asked to taste a "new" cereal reported liking the same cereal more if when there were was a popular character depicted on the box."

Anyway, that's how I would have written it if I were the writer. :-)

-PJ

88 posted on 04/08/2013 11:36:36 AM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: fieldmarshaldj

Adam Carolla in the short-lived “Drawn Together.” Show was hit and miss but that was a funny episode.


89 posted on 04/08/2013 11:40:12 AM PDT by Clemenza ("History, I believe, furnishes no example of a priest-ridden people maintaining a free civil governm)
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To: Clemenza

OK, yeah. Can’t remember if I saw that episode. It seems like the quality of original shows on Comedy Central has gotten progressively worse. I miss the old block of shows that accompanied South Park, that being Chappelle’s Show and Reno 911!.


90 posted on 04/08/2013 12:14:00 PM PDT by fieldmarshaldj (Resist We Much)
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To: nickcarraway

Your child would be taken away from you today if you put this cereal box on the breakfast table.

-PJ

91 posted on 04/08/2013 12:38:14 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: Political Junkie Too

Replacing first image.

-PJ

92 posted on 04/08/2013 12:40:28 PM PDT by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: nickcarraway

Quisp - my favorite cereal EVER!


93 posted on 04/08/2013 12:54:42 PM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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To: bigtoona

You LIE !!


94 posted on 04/08/2013 3:56:20 PM PDT by Waywardson (I did not vote for that pro-abortionist candidate!)
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To: nickcarraway

95 posted on 04/08/2013 4:03:02 PM PDT by P.O.E. (Pray for America)
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To: Crusher138
I love Quisp too. It's one of the very rare cereals that hasn't been messed with from an ingredient standpoint. None of this gluten-free, low sugar, high fiber crap that turns to mush 5 seconds after you pour milk on it.

I buy it by the case. Tears the roof of my mouth something fierce, but worth it.

96 posted on 04/09/2013 4:42:08 PM PDT by boop ("You don't look so bad, here's another")
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