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5 Critical P.R. Moves Tiger Needs to Make Now
FoxNews.com ^ | Monday, November 30, 2009 | Fraser Seitel

Posted on 11/30/2009 8:05:56 PM PST by canuck_conservative

Dear Eldrick:

First, sorry to hear about the second most famous “crash” last week. (I’m sure in retrospect, you wish you were with those other “crashers” at the White House, rather than being eased out of your Escalade at 2 in the morning.)

Second, I know you and the lovely Elin have been ducking the local fuzz in terms of elaborating on what happened and you tried to extinguish the fire with yesterday’s half-baked statement but...

Third, as much as you don’t want to hear it, your only choice now is to take the “penalty stroke” and fess up about what happened -- maybe not “all” of it, but at least, “much” of it.

Frankly, the statement your released yesterday expressing that “This is a private matter, and I want to keep it that way,” is a non-starter. Alas, there is nothing “private” about what you do. That’s the price you pay for who you are.

As any even casual viewer of cable news knows by now, when a celebrity hits the wall (in your case, literally!), there is no alternative but to get the bad news out.

Michael Phelps, Kobe Bryant and Michael Vick did, and they lived to score another day. Martha Stewart and Mel Gibson didn’t, and they never fully recovered. And it took Michael Richards three years and a Larry David "Seinfeld" comeback to begin to clear his name. And as to the late lamented Latin lothario Governor Mark Sanford from South Carolina, don’t even ask.

So, my friend, as much as you value your privacy and as distasteful as the reality of this awfulness is, you really have no choice.

With apologies, here is the crisis management mantra to which you must abide:

#1. Go Public

You can’t not. Those TV trucks outside ....

(Excerpt) Read more at foxnews.com ...


TOPICS: Chit/Chat
KEYWORDS: confession; coverup; publicimage; tigerwoods
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First Rule of Holes - stop digging yourself deeper!! Someone who depends on good relations with the public for his living cannot continue with evasions.

And how is he gonna be able to concentrate in future matches with gallery spectators constantly asking questions about this?

Has nobody learned anything from Bill Clinton? "The cover-up is always worse than the Crime" - take your lumps and move on.

1 posted on 11/30/2009 8:05:57 PM PST by canuck_conservative
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To: canuck_conservative

Why should Tiger have to talk to anyone when this is clearly a matter between him and his wife?


2 posted on 11/30/2009 8:10:03 PM PST by pnh102 (Regarding liberalism, always attribute to malice what you think can be explained by stupidity. - Me)
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To: pnh102

Read my post #1 again


3 posted on 11/30/2009 8:15:12 PM PST by canuck_conservative
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To: pnh102

I agree. It is disturbing that so many conservatives seem to think that celebrities owe them every intimate of their lives.

Tiger should not speak to police PERIOD! Nothing will be gained and it will only give the scandal sheets more fodder.


4 posted on 11/30/2009 8:16:12 PM PST by packrat35 (Ron Paul is a turd!)
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To: canuck_conservative

Frankly, I think that if Tiger went public with 1) I have provided FHP with the necessary information required by law.

2) I want to encourage my fellow Americans to stand up for their rights and remember that they don’t have to turn their lives inside out for law enforcement or the media.

3) Shouldn’t you reporters be covering more important things like terrorist attacks on our military or global warming hucksters ripping off the taxpayers for millions in grants?

The left might be flabbergasted, but he’d be an instant hero to the right!

Woot!


5 posted on 11/30/2009 8:17:10 PM PST by Valpal1 (Always be prepared to make that difference.)
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To: canuck_conservative
None of your damn business. The ones trying to stick their noise in Tigers business, need to come clean and proclaim their none conservative principles....
6 posted on 11/30/2009 8:28:44 PM PST by org.whodat
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To: Valpal1

Obviously you didn’t bother to read the article.

Because if you had, you would’ve seen that “talking to the police” ISN’T one of the 5 points.

Neither did I mention it.

You can get back on your high horse now.


7 posted on 11/30/2009 8:30:39 PM PST by canuck_conservative
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To: canuck_conservative
I do not care to know. He works, pays his own way - he owes no one anything.

Now if he were a paid official, yes. BHO refuses to show his long form, and we are feeding, housing, perks aglore - while he's tearing down our country big time.

How dare the media even be concerned about Woods' accident when they cover for BHO.
8 posted on 11/30/2009 8:33:12 PM PST by presently no screen name
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To: Valpal1

What’s your favorite crime police hater? What dance do you do of joy when a police officer dies in the line of duty trying to protect people that would include someone like you who wants them all to die. If a gang member confronted you you’d take a baby and say “SHOOT IT! SAVE ME!”


9 posted on 11/30/2009 8:33:24 PM PST by rexgrossmansonlyfan (Brennan and Booth THEY finally begin December 2009 (Keep flammables away from TV 12/10))
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To: org.whodat

While I agree that his personal affairs don’t interest me, I will say that if I go outside, get in the car, run over a hydrant and smash into a tree, the police are not going to drop it. (run-on sentence off)


10 posted on 11/30/2009 8:33:26 PM PST by eyedigress
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To: eyedigress

Of course the gang banging police haters here will tell you you should shoot the officers.

Only criminals or people hiding something don’t talk to the police.


11 posted on 11/30/2009 8:35:18 PM PST by rexgrossmansonlyfan (Brennan and Booth THEY finally begin December 2009 (Keep flammables away from TV 12/10))
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To: canuck_conservative

First rule of fight club - when you need the advice of supposed PR experts, you are, de facto, screwed. Know what you say, say what you know, be transparent and truthful, live with integrity and this stuff (the known elements, accident, 911 call, etc. - not the stuff speculated on in the tabloids) will pass in a heartbeat. The reason he has a problem is that he is stepping back and getting advice like this, trying to use a timed release strategy to “control the message”. There’s no need to “control the message” if you simply tell the truth, forthrightly. Stuff like the wife using the golf club to break out the glass in the back (i.e., hatch) of an Escalade, when supposedly Tiger was in the driver’s seat at the front of a very large vehicle, doesn’t wash. I can imagine she threw the club at the back window as he was driving out of the driveway as a way of punctuating their argument. But if that was the case - say so. He has the cash to fix the window and for that matter, buy a new Escalade with pocket change. No one would have a problem forgiving him/them for that. But this elaborate effort to release information and stiff arm the FHP - just makes it look like something much worse had to be underlying the known events.

Note to self: After becoming world’s greatest golfer and earning a billion dollars in first 12 years as a pro - make sure to tell it straight when the Missus throws a tantrum!


12 posted on 11/30/2009 8:35:51 PM PST by Wally_Kalbacken
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To: pnh102; packrat35

If I heard a report on Evil Talk Radio today correctly, his insurance company isn’t quite as ready to write a check for an “accident” as Tiger would like, and they’re the party requesting a police report.


13 posted on 11/30/2009 8:41:11 PM PST by jiggyboy (Ten per cent of poll respondents are either lying or insane)
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Comment #14 Removed by Moderator

To: eyedigress

“While I agree that his personal affairs don’t interest me, I will say that if I go outside, get in the car, run over a hydrant and smash into a tree, the police are not going to drop it.”

BINGO! You nailed it right there.


15 posted on 11/30/2009 8:45:30 PM PST by MplsSteve
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To: eyedigress
While I agree that his personal affairs don’t interest me, I will say that if I go outside, get in the car, run over a hydrant and smash into a tree, the police are not going to drop it. (run-on sentence off)

Spot on.

16 posted on 11/30/2009 8:48:44 PM PST by buccaneer81 (ECOMCON)
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To: packrat35

While you are technically correct, when you take the money and fame, you have to understand the downside. TMZ will hound him until someone talks, so for HIS OWN GOOD, he needs to get out in front of this thing. Like it or not. He chose to be Tiger Woods, most famous and well paid athlete on the planet, this is the downside, deal with and move on.


17 posted on 11/30/2009 8:48:49 PM PST by Republic of Texas (Socialism Always Fails)
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To: packrat35

The price of celebrity. Too bad. He needs to man up.


18 posted on 11/30/2009 8:49:38 PM PST by buccaneer81 (ECOMCON)
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Comment #19 Removed by Moderator

To: org.whodat
So, tell me where conservative principals have been breached in this incident.

BTW, Woods is an immature spoiled brat. He's been asking for this for years. Does he deserve it? No. Did he paint a big bulls eye on his back? Hell, yes.

20 posted on 11/30/2009 8:52:51 PM PST by buccaneer81 (ECOMCON)
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To: jiggyboy

Anybody can make up a rumor, you did really well, now slide on back over to DU.


21 posted on 11/30/2009 8:52:58 PM PST by org.whodat
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To: Republic of Texas

No he shouldn’t. What the hell is he going to say that will make it stop? Seriously, do you REALLY believe that TMZ will quit no matter what he says. HELL NO


22 posted on 11/30/2009 8:53:17 PM PST by packrat35 (Ron Paul is a turd!)
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To: buccaneer81

Manning up in my book means NOT talking about your personal problems to cops.


23 posted on 11/30/2009 8:54:02 PM PST by packrat35 (Ron Paul is a turd!)
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To: Republic of Texas
Like it or not. He chose to be Tiger Woods, most famous and well paid athlete on the planet, this is the downside, deal with and move on.

Right on the money.

24 posted on 11/30/2009 8:54:08 PM PST by buccaneer81 (ECOMCON)
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To: jiggyboy

Big deal. I’m sure he can pay it off himself.


25 posted on 11/30/2009 8:54:41 PM PST by packrat35 (Ron Paul is a turd!)
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To: org.whodat

Which part of that rant involved public works property?


26 posted on 11/30/2009 8:55:21 PM PST by eyedigress
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To: packrat35
Manning up in my book means NOT talking about your personal problems to cops.

I don't know what world you live in, but if you ever go through a divorce, and have kids, you'll understand.

27 posted on 11/30/2009 8:55:53 PM PST by buccaneer81 (ECOMCON)
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To: canuck_conservative

My are’t you sensitive. The 5 critical PR moves are crap.

He doesn’t have to talk to “the public” or the media crows anymore than he has to talk to the cops.

He can just keep golfing and ignore the media. They need him, he doesn’t need them to keep winning at golf. And as long as he continues to play well and win frequently, they’ll have to drop their crap questions if they want interviews. Make them stick to his sports performance, private life is off limits.


28 posted on 11/30/2009 8:57:17 PM PST by Valpal1 (Always be prepared to make that difference.)
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Comment #29 Removed by Moderator

To: rexgrossmansonlyfan

Chill out, drama queen.

Encouraging Americans to know their rights and to exercise them is not an act of cop hatred.

In the extremely unlikely event that I am confronted by a gangmember, I will explain to the responding officer that I was in fear of my life when I shot the assailant repeatedly and that I have nothing further to say without the advice of counsel.

I suggest you do the same.


30 posted on 11/30/2009 9:03:32 PM PST by Valpal1 (Always be prepared to make that difference.)
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Comment #31 Removed by Moderator

To: eyedigress

What part of I have a hundred million dollars plus, plus, plus, and don’t worry about your silly fire hydrant do you not understand, I believe the Mayor has all the faith in the world that his bill will be paid upon presentation. If not he can put a lien on that 100 dollar house.


32 posted on 11/30/2009 9:04:24 PM PST by org.whodat
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To: Valpal1

It never ceases to amaze me, the number of people who don’t understand Public Relations, or why they are necessary.

If you’ve got a cancer, do you ignore it, thinking it will go away? Apparently, you think that’s a good approach.


33 posted on 11/30/2009 9:05:54 PM PST by canuck_conservative
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Comment #34 Removed by Moderator

To: canuck_conservative

Keeping his fly zipped would be a start...


35 posted on 11/30/2009 9:06:34 PM PST by nj26 (Say NO to Socialism! Government is NOT the Answer.)
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To: canuck_conservative

As long as he continues to hit inanimate objects and take his pills, he’s is fine.

When he hits another vehicle- then we can cap him.


36 posted on 11/30/2009 9:07:23 PM PST by NoLibZone (If Reagan rises & runs I'll vote. Pure Conservative™ know it's better to have Obama, Ayers & Soros.)
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To: org.whodat
You have displayed your true skin head position. Now everyone knows.

Back that up, and you may win the 2010 Nobel Peace Prize...loser.

37 posted on 11/30/2009 9:08:07 PM PST by buccaneer81 (ECOMCON)
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To: org.whodat

The golfer guy shows a propensity to be a danger to the public. What if a young child had been run over? Do you take the same position?


38 posted on 11/30/2009 9:08:12 PM PST by eyedigress
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To: eyedigress

Org.whodat is off his meds tonight.


39 posted on 11/30/2009 9:10:02 PM PST by buccaneer81 (ECOMCON)
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To: buccaneer81

It’s a loaded question.


40 posted on 11/30/2009 9:11:46 PM PST by eyedigress
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To: canuck_conservative

It never ceases to amaze me that PR hacks can compare themselves to doctors and think others will take it seriously. ROFL.

Tiger doesn’t need the media, he never did. The media buzz around him to make money off of stories they write about him.

He makes money from golf, as long as he remains a phenomenal player, the money will follow. It’s axiomatic.


41 posted on 11/30/2009 9:11:53 PM PST by Valpal1 (Always be prepared to make that difference.)
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To: eyedigress
That statement is pure ignorance!!
42 posted on 11/30/2009 9:14:35 PM PST by org.whodat
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To: packrat35

Think what you want. This is part of what comes with the money and fame. Doesn’t matter whether you like it, it just is.


43 posted on 11/30/2009 9:14:51 PM PST by Republic of Texas (Socialism Always Fails)
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To: org.whodat

Ignorance of what? Come on, you can do better than that.


44 posted on 11/30/2009 9:16:19 PM PST by eyedigress
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To: Valpal1
Tiger doesn’t need the media

But he does need the public on his side. Do you understand that part?
45 posted on 11/30/2009 9:16:55 PM PST by canuck_conservative
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To: canuck_conservative

As a general rule, people only care about this stuff if they want to destroy someone. Personally, I’d say that compared to the jackasses who inhabit the public domain today, Tiger is pretty tolerable, and seems fairly decent. I think most people view it that way, and the number of people who actually want to know about this is pretty low.

He needs to simply say he has a wife and a family he loves, and this is between them. Anybody who continues to pry into his private family life will just look like a pr@ck. And more so, as he now seems to be protecting his wife from prosecution, which would imply some type of loyalty. It’s tough to call him out on that.

I hope he tells everybody to go screw. I’d cheer him. At this point, the media is an enemy. The last thing I want to see on the news is 24/7 of every sordid detail I could care less about, of yet another celebrity’s life, delivered as if it is the most interesting thing in the world.


46 posted on 11/30/2009 9:17:14 PM PST by JMack
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To: JMack

Go get in your car. Run over a hydrant and smash into a tree. Leave the scene and let me know how it turns out.


47 posted on 11/30/2009 9:20:55 PM PST by eyedigress
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To: canuck_conservative

I think you misunderestimate the public. Men don’t care about his alleged philandering, some admire it. Another large portion dislike the media and their pathetic hounding of people far far more than they disapprove of (again) alleged philandering.

The public can sympathize and identify with Tiger’s troubles. They like Tiger and if he tells the media to piss off, they’ll still like him. And they still won’t like the media, whether they wrest a story out of him or not.

The media is in overdrive and overkill on this story.


48 posted on 11/30/2009 9:42:30 PM PST by Valpal1 (Always be prepared to make that difference.)
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I mean people are going to want to know....

Why the hell you ran into a fire hydrant and tree?

Fall asleep at the wheel? drunk? drugs? your car had a malfunction? cat or dog ran in the road?

It’s an obvious question people will keep asking.

If she hit the car window in the driveway before he pulled away the driveway will have glass not the scene of the accident.

He probably had an affair because the brunette is hooking up with gloria allred probably to make money, so his goose is probably fully cooked on that front.

I noticed Tiger is wording things very carefully so he doesn’t look like a liar because he knows the brunette has the goods on him.


49 posted on 11/30/2009 9:46:24 PM PST by snowstorm12
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To: org.whodat

You really need to stop embarrassing yourself by trying to put me down with pointlessly careless and stupid statements.


50 posted on 11/30/2009 9:47:04 PM PST by jiggyboy (Ten per cent of poll respondents are either lying or insane)
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