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The Target boycott cost more than anyone expected — and the CEO was blindsided
Yahoo! Finance ^ | April 6, 2017 | Hayley Peterson, Business Insider

Posted on 04/07/2017 12:26:17 AM PDT by 2ndDivisionVet

Target triggered a nationwide boycott last year with a single blog post — and it turns out the message was as big of a shock to the company's CEO as it was to some shoppers.

The blog post, published in April 2016, publicized a policy that said transgender customers were welcome to use the bathroom or fitting room that matched their gender identity.

"Everyone deserves to feel like they belong," the post said. "And you'll always be accepted, respected and welcomed at Target."

Target CEO Brian Cornell never approved the post and found out about it only after it was published, according to The Wall Street Journal.

He later told colleagues that he wouldn't have approved the decision to "flaunt" the policy and that the backlash was "self-inflicted," The Journal reported.

The boycott cost the company millions in lost sales and added expenses. Shopper traffic and same-store sales started sliding for the first time in years after the blog post, and the company was forced to spend $20 million installing single-occupancy bathrooms in all its stores to give critics of the policy more privacy.

Critics of the policy said it opened the door for sexual predators to victimize women and children inside the retailer's bathrooms, and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy.

Sales fell nearly 6% in the three quarters after the post compared with the same period last year, and same-store sales have dropped every quarter since the post....

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; Conspiracy; Society
KEYWORDS: bathroom; bathrooms; boycott; homosexualagenda; lgbt; target; transgender
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That'll learn them.
1 posted on 04/07/2017 12:26:17 AM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

How about Planet Fitness? They’re actually running these “we don’t judge” pro-tranny ads on TV now. Their Twitter account is even retweeting transgender stories.


2 posted on 04/07/2017 12:29:54 AM PDT by Trump20162020
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To: 2ndDivisionVet

Boycott until they rescind the policy or go out of business.


3 posted on 04/07/2017 12:32:56 AM PDT by Reno89519 (Drain the Swamp is not party specific. Lyn' Ted is still a liar, Good riddance to him.)
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To: Trump20162020

Will spread word to the family.

Very large Italian family.

I figure we alone cost Starbucks 50k a year after the refugee incident :)

Target will never be forgiven.

Nor will Budweiser for its insane cisgender marriage commercials during football.

Coors was BRILLIANT in its counter ad saying something to the effect “we just make beer, we don’t get involve in politics” :)

I wonder if the woman who put out that statement for Target is still around?


4 posted on 04/07/2017 12:33:11 AM PDT by dp0622 (The only thing an upper crust cIonservative hates more than a liberal is a middle class conservative)
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To: 2ndDivisionVet

Wow, who would have thought that attempting to gather the business of less than 3% of the population while pissing off 35% would be a bad business decision?

And who would have thought that doubling down on a bad business decision would also be a bad business decision?

/sarc

Don’t let this article fool you. It was CEO Brian Cornell’s policy that allowed perverts into Targets bathrooms. Cornell is a LGBT activist who is now trying to slightly walk back his position.


5 posted on 04/07/2017 12:37:02 AM PDT by taxcontrol (Stupid should hurt; Dad's wisdom)
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To: 2ndDivisionVet
Brian Cornell was blindsided.

Has he also been rear-ended? You decide.


6 posted on 04/07/2017 12:45:01 AM PDT by BeauBo
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To: 2ndDivisionVet
That'll learn them.

Yeah... maybe. But you'd have to give me pretty good odds before I'd bet any money on it. Doubling down on stupid seems to be one thing they are really good at.
7 posted on 04/07/2017 12:45:11 AM PDT by Garth Tater (What's mine is mine.)
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To: BeauBo

If Alfred E. Neuman and Gomer Pyle had a baby.


8 posted on 04/07/2017 12:50:20 AM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet

Best comment following that article....

JFK put a man on the moon and Obama put a man in the girls bathroom.


9 posted on 04/07/2017 12:51:01 AM PDT by PittsburghAfterDark (The American media: We do what the Soviet media did without the guns to our head.)
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To: Trump20162020

I don’t go to Planet Fitness. But I used to go to Target.

Not anymore.


10 posted on 04/07/2017 1:05:08 AM PDT by SoFloFreeper
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To: taxcontrol

Aren’t trannies less than .5% of the population?

I think 3% was the old number of gays in America but since the social engineering of Hollyweird putting gay sex on every family or otherwise tv show; the mellenials now claim 20% of them are gay.

I find these numbers telling. I can believe less than 3% of the population was born with a chromosomal defect which causes them to be attracted to the same sex but anything more than that are people who simply choose than alternative (deviant) lifestyle for one reason or another. Why do some people become Goths, or hipsters, or any number of lifestyles? They choose it.

I still think it is pedophilia to show same sex porn on regular broadcast and cable tv. That porn could be as simple as two males or two females kissing. It targets the impressionable kids making them believe that lifestyle is normal instead of what it really is. It isn’t healthy.


11 posted on 04/07/2017 1:11:47 AM PDT by Boomer (The MSM and Radicalized Dem Party are One and the SAME!)
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To: PittsburghAfterDark
JFK put a man on the moon and Obama put a man in the girls bathroom.

That joke statement pretty much encapsulates the entire obama error. Same sex marriage and endangering women and girls by allowing men in the ladies room legally.

12 posted on 04/07/2017 1:13:45 AM PDT by Boomer (The MSM and Radicalized Dem Party are One and the SAME!)
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To: 2ndDivisionVet

A gay couple has a Darwinian advantage because two people work full time without the need to raise a child. So gays become CEOs often from the work ethic.

The CEO then mistakes their success with the public customer’s approval of their lifestyle. The public is instead revulsed by poor lifestyle choices, pushed on to the product.

Moral of the story.

DO NOT BUY GAY STOCKS!

Do not buy stocks with gay CEOs. It has a higher likelyhood of failure. Especially when a hetero company, of relative success, is taken over to become a homo company.

I know of no study because it would be censored.


13 posted on 04/07/2017 2:02:53 AM PDT by TheNext (Individual Mandate V.S. Individual Health Savings account HSA - YES)
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To: Boomer

1% to 2% of males are hoosexual. Of those 2%, perhaps 3-4% are transvestites, “maybe” 1/2 of 1% are trying to change their sex.


14 posted on 04/07/2017 2:03:24 AM PDT by Robert A Cook PE (I can only donate monthly, but socialists' ABBCNNBCBS continue to lie every day!)
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To: 2ndDivisionVet
"And you'll always be accepted, respected and welcomed at Target."

Unless you're a normal human being.

15 posted on 04/07/2017 2:05:25 AM PDT by skr (May God confound the enemy)
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To: BeauBo

What a doofus.


16 posted on 04/07/2017 2:05:31 AM PDT by WashingtonSource
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To: 2ndDivisionVet

“”Everyone deserves to feel like they belong,” the post said. “And you’ll always be accepted, respected and welcomed at Target.” “

Unless you are a heterosexual little girl in which case some deranged perverted pedophile will be in the bathroom with you with Targay’s policies.


17 posted on 04/07/2017 2:19:08 AM PDT by CodeToad (If it weren't for physics and law enforcement, I'd be unstoppable!)
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To: skr

That reminds of the Coexist bumper stickers which are outwardly about tolerance but really mean “Shut up, Christians.”


18 posted on 04/07/2017 2:19:09 AM PDT by Yardstick
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To: BeauBo

The little faggot wasn’t blindsided, he invited the rump ranger in.


19 posted on 04/07/2017 2:19:51 AM PDT by CodeToad (If it weren't for physics and law enforcement, I'd be unstoppable!)
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To: TheNext

Good observation.


20 posted on 04/07/2017 2:26:14 AM PDT by mad_as_he$$ ("Where there is smoke, there is Susan Rice." Lee Carter, FBN, 4/6/2017)
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