A most excellent point!!! Before I got smart and switched to a Chemistry major, I was briefly a Political Science major. So I fully understood, and appreciated, Cruz's Bolshevik/Menshevik comment.
But to the average voter, Cruz sounded like some sort of wonky goof. And that's not how you get votes.
I refuse to get directly involved in this election, or any election ever again, but I am confident that Cruz has advisers who pointed this out to him. I see steady improvement and a long-term plan behind his campaign, and I will continue praying for him.