Posted on 05/26/2015 5:34:42 PM PDT by 2ndDivisionVet
These are dark days for KFC's once-dominant chicken empire. After five years of crumbling sales, the extra crispy mega-chain, which in 2012 lost its throne as America's top chicken seller to Chick-fil-A, now makes less money than eateries half its size, like Applebee's and Panera Bread.
Now, 75 years after "Colonel" Harland Sanders first served his original recipe at a six-seat dining table in rural Kentucky, the chain is betting $185 million on a massive, bizarre turnaround campaign in hopes of winning a seat again at the fast-food table.
The chain is blasting out TV ads, offering new Southern-style grub and remodeling some of its 4,300 stores with humanized touches, like boards they say will name the regional farm where their chickens came from.
Perhaps KFC's biggest gamble: Reviving the long-dead visage of Colonel Sanders himself, "the brand’s greatest asset," with a handful of increasingly odd "web, broadcast, social media and in-store experiences."(continued)
(Excerpt) Read more at washingtonpost.com ...
What you said.
To the best of my knowledge, KfC still uses Tyson chicken. As long as they do that I won’t eat it. Only had Chick-Fil-A once, a long time ago. It was dry and unappetizing. Could be better now but we don’t have any where I live. I WANT Popeye’s, but it’s been more than five years now since I’ve had that. And I don’t know what chicken they use. Well, I do like my own.
Baked broiled chicken breasts..I love.
Never ordered anything from Chick-Fil-A....
Foods not the problem. The people working there are the problem. I don’t want gross gangster wannabes with neck tattoos and gold teeth serving me food or even touching my food.
“It is wrong for white people to propagate negative stereotypes and culturally appropriate by eating fried chicken at KFC.”
LOL, you remind me of a radio piece I heard years ago, it HAD to be on NPR, but I have no idea what show. It was all about KFC and how they had modernized the brand after the death of Colonel Sanders, at least I think that was the gist.
I do remember the punch line: in the end Colonel Sanders became a black man!
Chick fil-a wins hands-down. The food is delish and the people who work there are the loveliest you can find.
Not gonna do it.
Just saying........
I’ll add that they seem to really retain their employees.
How can anything ever be too garlicky???
Honestly, I forgot who it was. Another Freeper told me but it was months ago. Usually I keep a list more important things such as the trolls and pro faggot Freepers which is easier to remember.
>>Well, Darrell Hammond is funny. But not funny enough to have me stop eating at Chick-Fil-A.<<
I don’t think he is funny and his smirky Colonel Sanders is irritating.
I go back every six months hoping that it will taste as good as it did when I was a kid (40 years ago). It never does. When did the quality change? It doesn't seem like the old recipe.
I agree that Chick-fil-a serves a nice lunch, it's not supposed to be heavy. You can wait until dinner time for a bigger meal that fills you up.
We are remodeling the house after 28 years, and find it convenient to eat out more during the process. Both of us (Mrs. RQSR, and myself) are culinary hobbyists, as well professionally trained cooks who actually enjoy cooking, along with cleaning up the mess. I cooked for Denny’s when I was sixteen until age eighteen. I learned to cook at a young age, or I didn’t eat. Point being we don’t eat out unless invited by friends, or relatives, or we are remodeling, and the kitchen is shut down while the contractors are working on it.
For the first time in over twenty years I went to a KFC, and chose the three piece meal. Total cost for two of those was over $21.00. I was shocked, but I must admit the dinner was very delicious.
I won’t ever go back as long as one of the cheapest products on the market costs more than double a FarmerBoys Burger.
Zaxby’s is pretty good too, if you just want a chicken sandwich.
Dear KFC. Your problem is price. Every other chicken eaterie I know is less expensive...popeyes, famous recipe, bojangles,...even BDubs
Try going Conservative.
“Over the next few years, KFC will redo its packaging, uniforms and dining decor”
Yeah,that’ll make the food taste better for sure!
“none of KFC’s rebranding promises touch on a shift toward healthier cuisine”
Or make it taste better. Beyond the fact that their chicken is coated in wheat and grease, the salt content of the batter is so off the charts, I find it completely inedible.
That’s why I say it is impossible to satirize liberals anymore. No matter how fruit loops a thing you come up with, they are already serious about it, said it, did it or made a law about it.
We cannot coexist as one country with these liberal lifeforms. They aren’t even worth calling people.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.