Posted on 02/01/2015 12:21:46 PM PST by Star Traveler
Apple and IBM are planning on partnering on a dozen new enterprise apps this quarter, and 100 this year. The first of them, aimed at utility workers, will be announced next week.
VentureBeat has learned that the app, which the two huge corporations developed for a major U.S. utility company, was built for crew workers, like those that service electricity lines. It’s designed to give those workers a wide range of data, such as maps and weather notifications.
The app is the result of the partnership between Apple and IBM, announced last summer, under which the two technology giants are teaming up on a wide range of purpose-built applications, together called MobileFirst for iOS, meant for their enterprise customers. The first set of those apps were unveiled in December, with tools for the airline, banking, insurance, telecommunications, and other industries.
(Excerpt) Read more at venturebeat.com ...
IBM and Apple working together!
How many devices can one Starship need?
Seriously - what’s the “Enterprise Market”? Businesses instead of individuals?
Yeah, business ... which is one area where Apple has HUGE POTENTIAL, if they crack it. And IBM is definitely the partner for doing that. Cracking that market would make Apple BEYOND CRAZY SUCCESSFUL, as it already is right now!
A most unfortunate name.
IBM MobileFirst for iOS
http://www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios/
LOL ... I thought that as I entered his name, when posting it!
“Seriously - what’s the “Enterprise Market”? Businesses instead of individuals?”
Yes. ‘MS Office Enterprise’ editions are for large corporate customers.
Apple’s Partnership With IBM Is About The Victory Of Design Over Data
http://www.forbes.com/sites/anthonykosner/2014/07/16/apples-partnership-with-ibm-is-about-the-victory-of-design-over-data/
The joint announcement yesterday by Apple AAPL -1.42% and IBM IBM -1.4% about a partnership to sell apps and hardware to enterprise customers is a big win for Cupertino and a big boost for Armonk. Terms of the agreement were not disclosed, but I suspect that Apple CEO Tim Cook was able to extract favorable terms from IBM CEO Virginia Rometty. The two companies have evolved from bitter rivals in the early days of the PC (Apple’s famous 1984 ad painted IBM, not Microsoft MSFT -3.82%, as Big Brother) into highly complementary businesses. IBM’s senior vice president of global business services, Bridget Van Kralingen, is quoted in Bloomberg as saying, “We really recognized almost simultaneously that we could be uniquely helpful to one another’s strategy and that there was literally no overlap.”
No overlap, perhaps, but vastly different market trajectories. Apple’s fortunes continue to rise while IBM has withstood “eight consecutive quarters of year-over-year revenue declines,” according to the Wall Street Journal. Aaron Levie, CEO of Box, called the news, “a shot in the arm for IBM and a great validation of Apple in the enterprise space, where they already are a huge success.”
In practical terms, the deal will offer Apple access to IBM’s customers and data analytics capabilities to power enterprise apps. IBM will have something sexy to sell. The interesting point for me was how the two companies approached the messaging around the announcement. On IBM’s MobileFirst page, the first thing you see after the stark announcement of the logos of Apple + IBM is a quote from IBM founder Thomas Watson, Jr., “Good design is good business.” Apple, by contrast, leads with “Redefining the mobile enterprise,” which sits atop a paragraph that explains how “this exclusive global partnership will deliver a new class of apps that connect users to big data and analytics right on their iOS devices with more ease and efficiency than ever before.”
MobileFirst iOS apps released for airlines, retail and financial services
http://www.computerweekly.com/news/2240236409/MobielFirst-iOS-apps-released-for-airlines-retail-financial-service-and-governement
The enterprise apps include Plan Flight, a flight information system for pilots; Passenger+, designed to help flight crews offer personalised services to passengers in-flight; Advise & Grow, a banking app to support small business clients; and Trusted Advice, an app for the banking and financial markets which allows advisors to access and manage client portfolios.
Other apps include Case Advice, an app for governments designed to support caseworkers; Incident Aware, which provides law enforcement officers with real-time access to maps and video feeds; and Sales Assist, a retail app to assist with inventory checks, locating items in-store and shipping out-of-store items.
Citi chief client experience, digital and marketing officer for global consumer banking Heather Cox said mobile innovations are driving how the firm delivers “superior client experiences”, particularly those that extend its enterprise expertise to the point of customer contact.
“There’s terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability, which will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients,” she said.
1. Netflix
2. The Verizon/ATT of Data - Wireless Everywhere with Apple
3. The à la carte entertainment king of the Internet
Words to the latest I pad air2 commercial
Isn’t this cute?
Saw it online waiting for the return of the show I was trying to watch
“You better pledge your allegiance
You’re not the only one
Listen up forefathers
I’m not your son
You better help the children
Let ‘em have some fun some fun some fun
Change is in the air”
And from some critique website that froze my phone:
Our singer is taking a stand against The United States’ war driven culture, which founded our Capitalist society. Denouncing his ties to the forefathers shows his rebellion in protest against war and injustice.
I don’t think any of those is a good match for what Apple is doing. I doubt you’ll see any movement in these areas ... :-) ...
The complete lyrics...
You better toss your bullets
You better hide your guns
You better help the children
Let 'em have some fun
You better count your blessings
Kiss your Mom and Pop
You better burn that flag
'Cause it ain't against the law
You better pledge your allegiance
You're not the only one
Listen up forefathers
I'm not your son
You better save the country
You better pass the flask
You better join the army
I said, "No thank you, dear old Uncle Sam"
You better toss tour bullets
You better hide your guns
You better help the children
Let 'em have some fun, some fun, some fun
Apple carefully edited out the most offensive portions of the song, which leaves it as a tacit endorsement of the sentiments expressed by the group that sings it.
I would say that if “they” edited it out, then they didn’t approve of it ... :-) ...
And “THEY” is an ad agency anyway, and not Apple. Apple just looks over what an ad agency does and if it looks good, they approve it. If I were to get this to come across my desk (and I actually never did hear about this song before this commercial anyway) ... I would simply say, “it looks good; it sounds good; okay - approved.”
It makes no difference if the ad was produced by Apple or an ad agency under contract to Apple.
Apple stands behind every one of their products regardless of whether they are produced by Apple proper, or any of their contractors.
Once they have the Apple name on them, they are wholly the product of the company, and wholly Apple’s responsibility.
I seriously doubt that any ad would have been released without Apple’s approval. If Apple approved the ad, they approved every part of it. If Apple missed the connections, that’s their fault.
But given their primary target demographic, expressing anti-American, anti-military sentiments, even if done stealthily, probably is a net plus for their bottom line.
The ad, as I posted it, looks perfectly fine to me. In fact, I quite like it ... :-) ...
https://www.youtube.com/watch?v=ROZhrRm88ms
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